The Mobile Internet        RevolutionIasonas AntonopoulosProduct Development Director2011 Copyright | M-STAT
M-STAT mobile solutions                          M-STAT | The Mobile Internet Revolution
M-STAT                                                Your mobile partner• We consult, design & deliver solutions for the ...
M-STAT                                     Your mobile partner• We integrate m-payments and content access to  your busine...
MobileCommunicationchannel        Mobility                Freedom                          M-STAT | The Mobile Internet Re...
InternetData channel     Knowledge           Power                   M-STAT | The Mobile Internet Revolution
Mobile InternetMobile datachannelSo why isMobileInternetRevolutionary? M-STAT | The Mobile Internet Revolution
Devices are betterWith enhanced features and functionalities                                                  M-STAT | The...
Provided services are wider than everVideo                   GPS                VOIP telephony    Social services    Enter...
Mobile Internet Revolution: It’s all in the use         Viva la revolución móvil!                               M-STAT | T...
What are the statistics telling us? Mobile Internet Users > Desktop Internet users within 5 years                        S...
What are Cisco’s Forecasts for Global Mobile Data                                                                 for 2010...
Mobile Internet dataDifferent types of data are combined in mobile usage:• Online & geolocation data → custom location bas...
Mobile Internet user profile• Does not necessarily have 3G on at all times.• Is far more demanding than the usual internet...
Connectivity & sharing• User actions are device centric and exhibit user’s  need for sharing.• Convergence between smartph...
Habits have status: “online”• We are online.              • Our choices are online.• Our friends our online.     • My boss...
With Mobile InternetThe sky is not the limit                                  M-STAT | The Mobile Internet Revolution
So where does everyone stand?The operators say“ARPU!We’ll have to measure mobile internet data volume!”The VASP’s think“Le...
Plan your mobile strategyWin the Mobile Internet Revolution!                           M-STAT | The Mobile Internet Revolu...
Be mobile optimized•   Select your strategy•   Target your audience•   Respect their bandwidth•   Boost the performance•  ...
Use Case: Wind Data Counter                                          WIND DATA COUNTER                                    ...
Use Case: Wind StoresWIND STORESLooking for the nearest WIND store?WIND STORES provides useful information on all WIND sto...
Use Case: Digital Life iOS                                          DIGITALLIFE.GR                                        ...
Use Case: dosms                                          dosms                                          User friendly SMS ...
Iasonas Antonopoulos           THANK YOUProduct Development Directori.antonopoulos@m-stat.gr           M-STAT | The Mobil...
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The Mobile Internet Revolution by M-STAT

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The Mobile Internet Revolution by M-STAT

  1. 1. The Mobile Internet RevolutionIasonas AntonopoulosProduct Development Director2011 Copyright | M-STAT
  2. 2. M-STAT mobile solutions M-STAT | The Mobile Internet Revolution
  3. 3. M-STAT Your mobile partner• We consult, design & deliver solutions for the mobile ecosystem.• We help you reach your audience through mobile communication channels.• We provide mobile and web messaging services. (bulk sms, push notifications, PSMS, email) M-STAT | The Mobile Internet Revolution
  4. 4. M-STAT Your mobile partner• We integrate m-payments and content access to your business procedures.• We provide mobile support for government procedures: M-TAXIS, Tax Card.• We develop mobile sites and mobile applications.• We exploit all mobile channels and “mobile” your needs. M-STAT | The Mobile Internet Revolution
  5. 5. MobileCommunicationchannel Mobility Freedom M-STAT | The Mobile Internet Revolution
  6. 6. InternetData channel Knowledge Power M-STAT | The Mobile Internet Revolution
  7. 7. Mobile InternetMobile datachannelSo why isMobileInternetRevolutionary? M-STAT | The Mobile Internet Revolution
  8. 8. Devices are betterWith enhanced features and functionalities M-STAT | The Mobile Internet Revolution
  9. 9. Provided services are wider than everVideo GPS VOIP telephony Social services Entertainment All kinds of apps M-STAT | The Mobile Internet Revolution
  10. 10. Mobile Internet Revolution: It’s all in the use Viva la revolución móvil! M-STAT | The Mobile Internet Revolution
  11. 11. What are the statistics telling us? Mobile Internet Users > Desktop Internet users within 5 years Source: Morgan Stanley research - “Internet Trends” M-STAT | The Mobile Internet Revolution
  12. 12. What are Cisco’s Forecasts for Global Mobile Data for 2010-2015• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.• In 2010, mobile data traffic was three times the size of the entire global Internet in 2000.• Global mobile data traffic will increase 26-fold between 2010 and 2015.• There will be 788 million mobile-only Internet users by 2015. M-STAT | The Mobile Internet Revolution
  13. 13. Mobile Internet dataDifferent types of data are combined in mobile usage:• Online & geolocation data → custom location based services and information• Online & sensor device data → enhanced controls and monitoring data• Online & real life data → augmented reality to the handset M-STAT | The Mobile Internet Revolution
  14. 14. Mobile Internet user profile• Does not necessarily have 3G on at all times.• Is far more demanding than the usual internet user.• Is more social and more interactive through his device.• Is in favor of micro payments over credit card purchases (for in app purchases and small amounts). M-STAT | The Mobile Internet Revolution
  15. 15. Connectivity & sharing• User actions are device centric and exhibit user’s need for sharing.• Convergence between smartphones, tablets and personal computers requests for devices to be “connected”.• The cloud is “loud”, out and ready to sync our devices. M-STAT | The Mobile Internet Revolution
  16. 16. Habits have status: “online”• We are online. • Our choices are online.• Our friends our online. • My boss is online.• Calls are online. • This whole trip to Infocom was planed• Data are online. and scheduled online.• The weather is online. • Do I want to be offline? M-STAT | The Mobile Internet Revolution
  17. 17. With Mobile InternetThe sky is not the limit M-STAT | The Mobile Internet Revolution
  18. 18. So where does everyone stand?The operators say“ARPU!We’ll have to measure mobile internet data volume!”The VASP’s think“Let’s do business!New products & services to generate user experience.”The users feel“It’s new, I want it, I need it!But… it’s expensive and it’s consuming my battery.”  M-STAT | The Mobile Internet Revolution
  19. 19. Plan your mobile strategyWin the Mobile Internet Revolution! M-STAT | The Mobile Internet Revolution
  20. 20. Be mobile optimized• Select your strategy• Target your audience• Respect their bandwidth• Boost the performance• Enhance the experience• Think out of the box• Select a partner M-STAT | The Mobile Internet Revolution
  21. 21. Use Case: Wind Data Counter WIND DATA COUNTER Are you a frequent mobile internet or Wi-Fi user? Easily and quickly control your mobile internet data usage! • Set limits on data usage from your phone and activated alerts when these limits are reached • Activate monthly mobile internet packages (post-paid subscribers except WindToAll) • Reset all or specific counters whenever you wishM-STAT | The Mobile Internet Revolution
  22. 22. Use Case: Wind StoresWIND STORESLooking for the nearest WIND store?WIND STORES provides useful information on all WIND storesin Greece!WIND STORES locates the nearest WIND stores to your position, providesdetailed directions on how to get there and informs on all current WINDstore offerings. M-STAT | The Mobile Internet Revolution
  23. 23. Use Case: Digital Life iOS DIGITALLIFE.GR This is the iphone app of the famous technological site Digitallife.gr Experience the digital side of Life using this application. Easily access the content of this technological portal and stay in touch with everything that happens in technology.M-STAT | The Mobile Internet Revolution
  24. 24. Use Case: dosms dosms User friendly SMS client for sending web2SMS. Send SMS to Greece and other European countries in low rates with this incredible client . Enjoy advanced features as: • SMS Scheduler • Creation of contact categories and multiple SMS sending • SMS sending through www.dosms.gr websiteM-STAT | The Mobile Internet Revolution
  25. 25. Iasonas Antonopoulos THANK YOUProduct Development Directori.antonopoulos@m-stat.gr M-STAT | The Mobile Internet Revolution
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