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Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
Marketing your Business with Social Media
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Marketing your Business with Social Media

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http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into …

http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into that plan.

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  • Transcript

    • 1. sociallypresent.com
    • 2. MARKETING YOUR BUSINESSIncorporating Social Media Into Your Marketing Mix
    • 3. WHO IS SOCIALLY PRESENTWe do everything from social media, website, and blogmanagement, to graphic design and video production tohelp your business or non-profit operate online to itsfullest potential. sociallypresent.com
    • 4. WHAT IS MARKETING?“Selling to people who actually want to hear from you ismore effective than interrupting strangers who don’t.”Seth GodinThe ultimate goal of marketing is to make sellingnonessential, to know and understand the customer and tellyour story so well that the product or service fits him or herand sells itself.http://www.smallbizu.org/m101/
    • 5. MARKETING 101ProductPricePlacePromotion
    • 6. THE FIFTH “P”Positioning- where youplace your product orservice in the mind of thecustomer.Also known as branding.
    • 7. DETERMINING YOUR MARKETING PLANWhat are you trying to accomplish?When do you want to get there?Where are you now?How do you get there?
    • 8. DETERMINING YOUR MARKETING PLANWhat are you trying to accomplish?When do you want to get there?Where are you now?How do you get there?
    • 9. WHAT ARE YOU TRYING TO ACCOMPLISH?Get more customersPosition yourself as an expertIncrease salesMarket awarenessCultivate existing relationshipsDevelop your brand
    • 10. WHAT ARE YOU TRYING TO ACCOMPLISH?Get more customersPosition yourself as an expertIncrease salesMarket awarenessCultivate existing relationshipsDevelop your brand
    • 11. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?
    • 12. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?
    • 13. WHERE ARE YOU NOW?Define a starting point Current Marketing? Budget? Is what you are doing now working? SWOT and Porters Five Force Model BE HONEST!
    • 14. WHERE ARE YOU NOW?Define a starting point Current Marketing? Budget? Is what you are doing now working? SWOT and Porters Five Force Model BE HONEST!
    • 15. TOOLS TO ANALYZE YOUR BUSINESS, COMPETITION, AND MARKETSWOT Analysis Porters Five Force Model
    • 16. HOW DO YOU GET THERE?Establishing a budget What is your marketing mix?Refine your marketing messageand target marketDetermine your channels ofcommunicationUse imagery that conveys yourmessageJUST DO IT!
    • 17. WHY WEB MARKETING?The average U.S. internet userspends 32 hours a month online.Average Facebook users spend7:45 a monthOver 1 billion search queries aday on GoogleIt is the easiest way to measureyour ROI
    • 18. FACTS http://www.go-gulf.com/blog/online-time
    • 19. NEW MEDIA MARKETING• Approach: Relationship driven, Permission based• Social Media, Opt-In emails, Blogs, etc...
    • 20. IT’S A MAJOR MOVEMENT
    • 21. ALL THE SUCCESSFUL BUSINESSES ARE DOING IT...
    • 22. ALL THE SUCCESSFUL BUSINESSES ARE DOING IT... BECAUSE IT WORKS!
    • 23. ADVANTAGE FORTHE SMALL BUSINESS
    • 24. ADVANTAGE FOR THE SMALL BUSINESS• Your small business CAN COMPETE with the majors
    • 25. ADVANTAGE FOR THE SMALL BUSINESS• Your small business CAN COMPETE with the majors• You can reach the same LOCAL demographic in a much more authentic and meaningful way
    • 26. ADVANTAGE FOR THE SMALL BUSINESS• Your small business CAN COMPETE with the majors• You can reach the same LOCAL demographic in a much more authentic and meaningful way• It is so much EASIER to measure your ROI.
    • 27. SOCIAL MEDIA MARKETING“New marketing is about the relationships, not the medium.” – Ben Grossman Social media isn’t a fad; it’s a fundamental shift in the way we communicate.
    • 28. FACTS SOCIAL MEDIA •Google+ is expected to reach 400 million users by the end of 2012. •4 billion video views per day •More than 250 million tweets per day •more than 800 million updates on Facebook per day http://www.go-gulf.com/blog/online-time
    • 29. SETTING UP THE APPROPRIATE PLATFORMS
    • 30. SETTING UP THE APPROPRIATE PLATFORMS
    • 31. SETTING UP THE APPROPRIATE PLATFORMS
    • 32. SETTING UP THE APPROPRIATE PLATFORMS
    • 33. SETTING UP THE APPROPRIATE PLATFORMS
    • 34. SETTING UP THE APPROPRIATE PLATFORMS
    • 35. YOUTUBEYouTube is the second largestsearch engine in the worldThere are 4 billion views per dayon YouTubeEmotion and Passion is hard toconvey without sound and visualsGreat content for your websiteand/or blog
    • 36. YOUTUBEYouTube is the second largestsearch engine in the worldThere are 4 billion views per dayon YouTubeEmotion and Passion is hard toconvey without sound and visualsGreat content for your websiteand/or blog
    • 37. TWITTERConversationLike-minded peoplePromoting your blog or websiteHashtagsPromotions
    • 38. TWITTERConversationLike-minded peoplePromoting your blog or websiteHashtagsPromotions
    • 39. TWITTER
    • 40. TWITTER
    • 41. WEBSITES AND BLOGSWORDPRESS Very affordable User friendly Integrates flawlessly with Social media It is interactive Web 2.0
    • 42. WORDPRESS
    • 43. WORDPRESS
    • 44. WORDPRESS
    • 45. WORDPRESS
    • 46. FACEBOOKFacebook has 901 million monthlyactive users54% of monthly users access it via amobile deviceStay connected with customersPromote and drive traffic to yourwebsite. Builds SEO
    • 47. FACEBOOKFacebook has 901 million monthlyactive users54% of monthly users access it via amobile deviceStay connected with customersPromote and drive traffic to yourwebsite. Builds SEO
    • 48. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto buy and connect
    • 49. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto buy and connect
    • 50. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto buy and connect
    • 51. BUILDING A GREAT FACEBOOK PAGEGreat lookGreat contentContestAdvertise to your marketUse apps to give people easy waysto buy and connect
    • 52. ADVERTISING AND DRIVING TRAFFICFacebook AdsTarget demographicallyand geographicallySet your budgetMix it up
    • 53. INSTAGRAM & FACEBOOK Share CommentPeople are over 6 times more likely to share aphoto than a plain text post.
    • 54. INSTAGRAM & FACEBOOK Share Comment 0.06People are over 6 times 0.045 more likely to share aphoto than a plain text 0.03 post. 0.015 link Video Text 0 Photos
    • 55. LINKEDINNetwork for businessprofessionalsGreat for building alliances andfinding potential leads.Human resources
    • 56. LINKEDINNetwork for businessprofessionalsGreat for building alliances andfinding potential leads.Human resources
    • 57. GOOGLE+Expected to go over 400million users by the end of 2012Membership is 63% maleGoogle pages. Increases SEO
    • 58. GOOGLE+Expected to go over 400million users by the end of 2012Membership is 63% maleGoogle pages. Increases SEO
    • 59. PUTTING THE PIECES TOGETHER
    • 60. TRADITIONAL AND NEW MEDIA MARKETING • Social media marketing doesn’t replace traditional marketing • New media marketing is the future. • Your traditional marketing should feed your new media connections.
    • 61. MARKETING BLENDSocial MediaSEORadioTelevisionNewspaperMailoutsOther
    • 62. MARKETING BLEND 2% 5% 1%Social MediaSEO 15%Radio 40%TelevisionNewspaper 17%MailoutsOther 20%
    • 63. STARTING SMALL IS HUGE
    • 64. STARTING SMALL IS HUGESuccess is the sum of small efforts, repeated day in and day out. -Robert Collier
    • 65. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 66. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 67. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 68. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 69. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 70. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 71. MAKING IT HAPPENTell your storyCreate a brandBe ConsistentDevelop a strategyMeasure and evaluateprogress
    • 72. PUT YOUR PLAN TO ACTIONDream but set defined goalsChoose the tools you need toaccomplish those goalsDon’t try to do too muchGood marketing shouldn’t costyou a dime
    • 73. FOLLOW OUR BLOGFollow our blog at sociallypresent.com Find helpful articles Get updates on other seminars get special offers for products and services
    • 74. VISIT SOCIALLYPRESENT.COM$10,000 grant for non-profits in services andsupport for 2013Website, Facebook, Video,Branding package, and more.Go to the Giving Back tab Click on “nominate a non- profit”
    • 75. Presentation Prepared by sociallypresent.com
    • 76. MARKETING YOUR BUSINESSIncorporating Social Media Into Your Marketing Mix

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