• Save
Socially Aware Marketing
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Socially Aware Marketing

  • 1,085 views
Uploaded on

Social Media Marketing for Businesses, Review of Current landscape of Traditional Marketing, Importance of Social Media Marketing, Tips on how to leverage Facebook, Twitter, LinkedIn, YouTube and......

Social Media Marketing for Businesses, Review of Current landscape of Traditional Marketing, Importance of Social Media Marketing, Tips on how to leverage Facebook, Twitter, LinkedIn, YouTube and other Social Media sites, to market your products or services.
What is Branding? Social Media Case Studies, How to contact Socially Aware Marketing to manage your Social Media marketing efforts.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,085
On Slideshare
1,084
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 1

http://twitter.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media MarketingFor your business
  • 2. What is Social Media Marketing?
    Engaging people via online social networks to:
    Generate exposure
    Increase traffic
    Increase brand awareness
    Improve search rankings
    Cultivate customer relations
    Build strong brand advocates
    Generate quality leads
    TO GROW SALES
  • 3. It doesn’t matter what industry you are in,
    you need to leverage the reach of Social Media
    sites in order to maximize consumer awareness.
  • 4. Why?
    Every business needs customers. Right?
    Let’s look at the current landscape
    of traditional marketing methods.
  • 5. TV Commercials
    For those that can afford it, it doesn’t deliver nearly as much as it used to.
    • With the increasing popularity of TiVo/DVR’s etc, less people watch commercials.
    • 6. It’s still expensive: Air time, Production Cost, Time, Resources
    • 7. People are passive when watching television whereas they are aggressive when online
  • RadioAds
    Do you listen to the radio when you’re at home?
  • 8. Radio Ads
    How often do YOU listen to Radio Ads?
  • 9.
  • 10. Radio Ads
    Regional
  • 11. Radio Ads
    CD’s
    iTrip
    Audio Books
    Channel Surfers
  • 12. Newspaper Ads
  • 13. Sunday Ads?
  • 14. How long is it effective?
  • 15. Here is where you need to advertise
    Social Media
    Marketing
  • 16. Social Media Sites
    Communication
    Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
    Microblogging: Twitter, FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Qaiku, Google Buzz, Identi.ca Nasza-Klasa.pl
    Location-based social networks: Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
    Social networking: Facebook, ASmallWorld, Bebo, Cyworld, Diaspora, Hi5, Hyves, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer
    Events: Eventful, The Hotlist, Meetup, Upcoming
    Information Aggregators: Netvibes, Twine (website)
    Online Advocacy and Fundraising: Causes, Kickstarter
  • 17. Social Media Sites
    Collaboration/authoritybuilding
    Wikis: PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces
    Social bookmarking (or social tagging): CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd.
    Social Media Gaming: Empire Avenue
    Social news: Digg, Mixx, NowPublic, Reddit, Newsvine
    Social navigation: Trapster, Waze
    Content Management Systems: Wordpress, Drupal, Plone
    Document Managing and Editing Tools: Google Docs, Syncplicity, Docs, Dropbox
  • 18. Social Media Sites
    Collaboration: Central Desktop
    Multimedia
    Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
    Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, NicoNicoDouga, Openfilm
    Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream, blip.tv, oovoo
    Music and audio sharing: ccMixter, Pandora Radio, Spotify, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, Soundclick, imeem.
    Presentation sharing: scribd, SlideShare
  • 19. Social Media Sites
    Reviews and opinions
    Product reviews: epinions.com, MouthShut
    Business reviews: Customer Lobby, Yelp, Inc.
    Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers, Quora, ask
    Entertainment
    Media and entertainment platforms: Cisco Eos
    Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online,
    World of Warcraft, RuneScape
    Game sharing: Kongregate, Miniclip, Newgrounds, Armor Games
    Brand monitoring
    Social media measurement: Attensity, Statsit, Sysomos, Vocus
  • 20. SOCIAL MEDIA REPRESENTS A
    FUNDAMENTAL SHIFT
    IN THE WAY WE COMMUNICATE
  • 21. Branding
  • 22. This is what it isn’t
  • 23. Branding is really the collections of meanings we
    carry in our heads and hearts about any given
    organization or product. In a sense brands don’t
    really exist but only in our collective consciousness.
    It is the effect of a well executed business strategy.
    It is a chosen manner in which to align every action
    in order to guide your business towards success.
  • 24. What type of questions need to be answered when coming up with a Brand?
    What do you want people to say about your business?
    What do you want your business to be seen as?
    How do you want people to feel about your business?
    What is your business style of interaction
    Who are your target customers?
    Why is your business relevant?
    Why would someone choose you over a competitor?
  • 25. volvo
    LAZBOY
  • 26.
  • 27. Emotion Driven words
    Ageless Unique Thoughtful Professional
    Concise Actionable
    Truthful The Light Ahead Sets you apart
    Authenticity
    Progressive
    Relevant
    Caring
    FRESH
    On the Move
  • 28. How to EXECUTE the Branding of your company?
    It has to be communicated to every level
    NETWORKING
    INVOICES
  • 29.
  • 30. Facebook is King
    As of January 2011, Facebook had more
    than 600 million active users.
  • 31. 600 MILLION
    What are the chances that your prospects make up part of that number?
  • 32. 600 MILLION
    100 %
    100 %
    ONE HUNDRED PERCENT!!!
    What are the chances that your prospects make up part of that number?
    And you
    know it
  • 33. If it’s not Personal, it’s Business
    FB will not allow you to use your Personal Profile for making money, advertising, promoting your business. They want you to make a page for that.
    FB will not allow you to have a user (Personal) profile that is your business name or some combination of your name and your business. They want you to make a page for that.
  • 34. First things first
    Do you have a Business Profile Page / Fan Page?
    Is it Customized or does it look like every other personal profile page?
    Is it geared to capturing data? (Form, Questionnaire, etc.)
    Is there a call to action? (website, phone call, etc.)
    Is there a deal? First time coupon?
  • 35. SHAMELESS PLUG!
    For attending we will customize your Facebook Business Page for half price
    50% OFF
  • 36. You are on Facebook!Good.
    Do’s
    Easy to follow tips
  • 37. Set your pages Category and sub-category
    How?
    Click on “Edit Page”. Then click on “Basic information”.
    Your page has probably been defaulted to the first subcategory in an alphabetic list, like "Appliances."
  • 38. Have more than 1 Admin
    Simply have them Like your page,
    on the left hand side
    click on “people like this”
    and select who ever
    you want as an admin.
  • 39. Give Something Away
    SALE
  • 40. Engage!!!
    Try to get feedback:
    Ask questions.
    Run Polls.
    Use Humor.
    Give a discount to anyone who gets 10 of their friends to Like your page.
  • 41. Hanes
  • 42.
  • 43. Creative Ways to increase your Fanbase
    There is a great myth that once you create a FB page for your business, the first thing you should do to get fans is invite all your friends from your personal profile using the “Suggest to Friends” Feature.
    Reasons not to:
    FB users can only like up to 500 Pages and/or may wish to be selective.
    FB Fan page suggestions may often build up, unnoticed.
    To aggressively pursue all your friends to join your fan page – for no apparent reason – is counterintuitive to the nature of social media.
  • 44. Embed Widgets on Your Website – Social Plugins
    Invite your customers via Email (several times,
    over time).
    Add to your Email Signature Block – include a
    link to your fan page in every email.
    Make a compelling Welcome Video – An
    Attractive Landing Tab. A video that explains
    what your fan page is about, who it’s for and
    why they should become members.
  • 45. Integrate the Facebook Comment Feature
    Get Fans to Tag Photos (when at your office or live events, take photos, post them and get fans to tag themselves
    Load videos and Embed on your Site
    Place Facebook Ads
    Run a Contest
    Link to Twitter
    Use Print Media (logo, biz cards etc)
  • 46. Display at your Store/Business
    Add Links periodically on your Personal Profile
    Use the Share Button
    Use the @ Tag
    Autograph Posts on Other Walls or other Fan Pages – Add an @ Tag for your fan page when writing on your friend’s walls as a way to sign off
  • 47. www.tgdaily.com
  • 48. Juggle Time!!!
  • 49. Digital Journal
  • 50.
  • 51. Twitter Facts
    Feb 2011 – The average number of new accounts per day = 460,000
    In March 2011 there are an estimated 225 Million users
    100 Million new accounts were added in 2010
    It took 3 years, 2 months and 1 day to get 1 billion tweets.
    NOW WE TWEET 1 BILLION TIMES EACH WEEK!
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. The Social Media site for Professionals
    101 Million Members Worldwide
    The more connections you have, the more business you are likely to get.
    Get recommendations, ask previous and current clients you have done business with, or people who know you…and give them back!
  • 57. CREATE A COMPANY PROFILE
    It should list everyone who works there and some information about your company.
    Join Groups! Network Baby.
  • 58. Alexa, the Web information company, ranks YouTube as the 3rd most visited site behind Facebook and Google.
    YouTube videos rank VERY WELL on Google
    May 2010 – Serving more than 2 billion views a day!
    May 2011 – Serving more than 3 billion views a day!!!
  • 59. Inform
    Educate “How To”
    Entertain
    Testimonials
  • 60. Case Study – Indium Corporation
    Rick Short, director of marketing communications for Indium Corporation identified 73 of the most important keywords his prospective customers would search for.
    Then he created 73 different blogs that focused on each keyword and assigned employees to write those blogs.
  • 61. The results amazed him!
    Once the blogs took off, customer contacts increased 600% in a single quarter! Everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.
  • 62. “Most people in the world can’t believe that people really care about this stuff”
    Is what Short told Ann Handley and C.C. Chapman, authors of the book Content Rules: How to create Killer Blogs
    “But my customers do…They love this stuff!”
  • 63. Can you guess what Indium makes?
    Power tools?
    Chocolate Bonbons?
    Underwear for Victoria’s Secret?
    Baby Clothes?
  • 64. Solder Paste…
    They make solder paste and other electronic assembly materials.
    Very boring stuff.
    What can you learn from Indium?
  • 65. It doesn’t matter how obscure your product or service is. As long as you fill a need in the marketplace, you have customers.
    You can use the same techniques that Indium used to attract perspective customers
    Focus on Content. Content is King!
  • 66. # 1 Tip:
    To get ANY business from Social Media, you need to be SOCIAL and participate!
  • 67. Socially Aware Marketing
    We would be honored to assist you in these marketing endeavors.
    Social Media Management and Marketing
    SEO (Search Engine Optimization)
    Tele-Marketing
    Direct Mail Marketing
    www.socially-aware.com
    Facebook.com/sociallyaware
    (727) 692-5289