Mobile Marketing for Tanning Salon

The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Salon

Quick Stats

Connect with Your Potential Clients WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, Exactly When You Want YOU CAN REACH YOUR CUSTOMERS And Right When They Need It! WHENEVER YOU WANT, WHEREVER THEY ARE5 FREE Tans when you Text GOLDENTAN to 55469

72% of Americans text messageacross all demographics 67% of customers would like toreceive mobile alerts or remindersTwice as many people Text Messagethan own a Television set82% of Americans do not leave thehouse without their cell phonesCTIA 2009

Text Call to Action Live Demonstration “Try it on your phone Now!” KEYWOR SHORTCODE D (STAYS THE (CHANGES SAME) ) Text GOLDENTAN to55469 to Receive GOLDENTA 55469 N 5 FREE Tans! When client texts, They are entered Into the database!TEXT MESSAGING 101

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text- message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Instantly Deliver: •Video Instantly Deliver:Instantly Deliver: •Your Commercial•Pictures •A Demonstration A Mobile Landing•Coupons YOUR Page.•Links to Website COUPON HERE!•And more

Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Regal Salon: Come in Tan World: Free upgrade Shannon’s Salon: Our today or tomorrow and to Silver package this premium Spray Tans for get a FREE lotion with any week only code mb8932, $20 OFF this weekend Tan Package. Exp. 4/8 show msg 2 redeem, exp. only, FWD 2 friends, call http://salon.com Reply 5/2 Reply STOP 2end for appt; (816)223-8584 STOP 2end Reply STOP 2end

(Example of Return-on-Investment on a small scale) 1,000 4% or HigherCustomers Redemption Rate Average in your on Promotion or Transaction database Coupon Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in, setting an appointment or visiting? $35 average ticket? $1,400

The Mobile World 101 3 Components to Database Building 1. Point of Sale To: 55469 Create engagements with every customer that walks in the salon to MSG: Tanning encourage them to text. Build a database of 9-20 customers per day. 2. Add the Mobile “Opt-in” Option to your current Website Options to capture online traffic into the Mobile database from the web 3. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.

Point of Sale Capture Your Current Customers intoOptions Might Include: Database!1. Offer each client an instant coupon for a FREE upgrade! Have them Text to get the Instant Coupon! Angelo Mendi: 20% OFF next visit with purchase of2. At check-out use flyers, hand-outs, or Displays to any accessories, code mb239, FWD to friends, encourage them to Text for a coupon for Next Visit; exp. 5.15.11 Reply STOP (Coupon can expire within a month to encourage a 2end quick repeat visit)3. Have Customers Text-in for an instant discount of 20% OFF today’s purchaseFuture Text-Promotions to Current Clientele will help driveProduct sales, increase frequency of visits, help stay top-of-mindSo clients refer business, and more…

Capture Web Traffic into Database! Tan World: 1 Month of Free Tanning when you buy 2 months this week only! Coupon code mb2341 Reply STOP 2end Instant Coupon for 1 month Of FREE Tanning! Enter mobile number Donate NOW! Send to my Mobile PhoneBeauty Brands Secret Sale! Text BEAUTY to 72727

Capture LEADS with Mobile Keywords! By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text- message stays on the cell-phone an average of 12 days. = This means additional exposures to your audienceInstantly Deliver:•Pictures More Conversion = 5-10% Increase in Overall Customer base•Coupons YOUR•Links to Website COUPON Once Customers engage off of Traditional Broadcast they are•And more HERE! Captured in the Mobile database. Future text-promotions will be delivered right to their handset equating to NEW CUSTOMERS!

Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “Mobile” to traditional improves the Effectiveness by more FREE Tanning for a MONTH? than 30% Text FREETAN to 55469 T-Shirts Some exclusions may apply. Print Campaigns Radio Outdoor Banners Text MYTAN to 55469 for an Unbelievable Coupon! Text GOLDEN1 to 55469 for a Mobile ONLY Tanning Discount you won’t get anywhere else. Text TANNERY to 55469 now for a FREE Month of Tanning; Offer gets an auto-generated coupon for 1 FREE Month of Tanning with the purchase of 2 other months. The 12 Years of Tanning in 12 Months Grand Giveaway!! We are giving away 12 Years of FREE Tans to 12 people every month this year. Text GRAND to 55469 now to Enter.

Send Promotions to your Database to do More Than Just Coupon! • Increase Social Network Followers • Capture Email • More Transactions per year • Support CausesSalon Style: Facebook ONLY Tannery Panchero’s Gift Cards arewill be Salon James: WeOffer, “Like” us NOW for even the best gift!FREE here and for doing Click Tanningmore VIP treatment and Tannery: To complete your be finished shopping. anyone participating in thissavings. http://salon.wap entry to win FREE Tanning http://xmaspanch.wap Walk! years Red CrossReply STOP 2quit Reply STOP 2quit for a year, reply w/ your Bring in your registration email address and watch for and see how we support more great deals! Reply the community. STOP 2 quit

Contact Rob Cosman Social Life Agencyhttp://www.sociallifeagency.com P: 416-629-1469Email: Rob@sociallifeagency.com

Mobile Marketing for Tanning Salon

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