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BUY YOUR CLOUD
WHYLEASEWHEN YOU CAN
MarkR. Hinkle
SeniorDirector, OpenSourceSolutions
Citrix
mrhinkle@gmail.com
@mrhinkle
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
ABOUTME
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
PRIVATE VS PUBLIC CLOUD
1. Speed of Deployment 26 %
2. Savings of CAPEX
(capital expenditures)
25 %
3. Lower total cost of ownership
(TCO)
25 %
4. Enabling business continuity 20 %
5.
.
Greater flexibility to react to
charging marketing conditions
15 %
1. Lower total cost of ownership
(TCO)
23 %
2. Enabling business continuity 20 %
3. Replacing on-premise legacy
technology
20 %
4. Speed of deployment 19 %
5.
.
Savings on CAPEX (capital
expenditure)
15 %
PUBLIC CLOUD PRIVATE CLOUD
MOST EFFECTIVE ARGUMENTS FOR MOST EFFECTIVE ARGUMENTS FOR
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
100 million Instagram users
and 40 million Vine users
affected.
PUBLIC CLOUD OUTAGES
Everyonehasdowntime
iMessage, 17% of all iTunes
users affected, Documents
in Cloud
Gmail, Google Drive,
YouTube and
Google.com
The Microsoft Azure Cloud
suffered a worldwide
service interruption that
impacted secure traffic for
almost a full day.
AMAZON
AUGUST 26, 2013
APPLE iCLOUD
August 22, 2013
Google
August 16, 2013
MICROSOFT AZURE
February 22, 2013
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
BENEFITS OF PUBLIC AND PRIVATE CLOUDS
Convenienceovercustomization
All-In-One Solution
“
$
✔
Infinitely customizable
to your needs.
“Although it is early days, we have not experienced any
downtime like the latest AWS [Amazon Web Services] glitch
that affected Netflix and Instagram. I expected cloud
products to be more rigid, so I was pleasantly surprised to
learn that it can be tweaked to accommodate our legacy
applications.”
“
Value Pricing
Long Features List
AWS offers an extremely comprehensive cloud service, with
everything from DNS to database. Google does not. This
makes building applications on AWS easier, since you have
bigger building blocks. So if you don’t mind locking yourself
into a vendor, you’ll be more productive on AWS.
Sebastien Stadl, CEO -- Scalr
Broad Coverage
Richard Du Plessis, CIO --Seadrill
Flexibility
No CAPEX
Varied Support
Expertise Req’d
Bigger Investment
$ $$
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Abraham Masl ow
The Psychol ogy of Sci ence
Di f f erent i at i on
AroundnotintheCloud
If all you have is a
hammer everything
looks like a nail.
“ “
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
TABLE STAKES FOR CLOUD COMPUTING
MINIMUMREQUIREMENTSFORCLOUD
A consumer can unilaterally provision computing capabilities
Capabilities are available over the network and accessed through standard
mechanisms that promote use by heterogeneous thin or thick client
platforms
The provider’s computing resources are pooled to serve multiple
consumers using a multi-tenant model, with different physical and virtual
resources dynamically assigned and reassigned according to consumer
demand.
Capabilities can be elastically provisioned and released, in some cases
automatically, to scale rapidly outward and inward commensurate with
demand.
ON DEMAND SELF-SERVICE
BROAD NETWORK ACCESS
RESOURCE POOLING
RAPID ELASTICITY
MEASURED SERVICE
[The NIST Definition of Cloud Computing
Cloud systems automatically control and optimize resource use by leveraging
a metering capability(at some level of abstraction appropriate to the type of
service (e.g., storage, processing, bandwidth, and active user accounts)
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
NO WORLD OF TWO CLOUDS
DEVELOPERSANDOPERATIONSNEEDONECLOUD
Lydia Leong
Gartner Analyst
CloudPundit.com – No World of Two Clouds
I do not believe in a “world of two clouds”, where there are cloud IaaS
offerings that are targeted at enterprise workloads, and there are
cloud IaaS offerings that are targeted at cloud-native workloads …I
believe that the market leaders will offer a range of infrastructure
resources. Some of those infrastructure resources will be more
resilient, and will be more expensive. And customers will pay for the
level of performance they receive.
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
DIFERENTIATION AROUND CLOUDS
Cloudconsistency, DifferentAmenities
Cloud should abstract compute,
network and storage but level of
service provided for each should be
consumable at different levels (E.g
IOPS, network throughput, RAM
Technical support, integration
support or other expertise that
provides value to the user. May
include level of knowledge above
and beyond the cloud (E.g. tooling,
hosted applications, etc.).
Manage tools, integrations and
other features that differentiate
the experience. Integration with
other tools (E.g.
CloudStack/Netscaler,
OpenStack/Dell Crowbar, Amazon
EC2/CloudWatch)
ToolingExpertisePerformance
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CASE STUDIES
DesignCase
The reality, of course, today is that if you
come up with a great idea you don't get to
go quickly to a successful product. There's
a lot of undifferentiated heavy lifting that
stands between your idea and that
success. The kinds of things that I'm talking
about when I say undifferentiated heavy
lifting are things like these: figuring out
which servers to buy, how many of them
to buy, what time line to buy them.
“
“
Jef f Bezos
CEO
Amazon
2011 O’ Rei l l y Web 2. 0 Conf erence
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CASE STUDY | NETFLIX STREAMING
MULTIMEDIAFastTimetomarket, LimitedCapital
Streaming multimedia, elastic services
for peak hours, growing quickly around
the world.
Making a land grab (disrupting
competitors), fast growth, new markets
Innovation not in infrastructure but in the
delivery of services is the differentiator.
Open source ecosystem to manage
delivery.
 Auto-scaled large scale services,
ephemeral instances (36 hour avg
lifetime),.
Fast Growth, Single Application
Time To Market
Innovation on the Delivery
Layer
Super Scale, Limited Capital
Source: http://techblog.netflix.com/2012/06/annoucing-archaius-dynamic-properties.html
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CASE STUDY | FINANCIAL CALL CENTER
PrivacyandSpeedofUtmost
Importance
World wide presence of representatives
looking up financial data and providing
customer service over the phone.
Application doing look-ups against a
replicated database.
 Look-ups across networks can time-out.
Write to CRM databases take longer
Speed to answer is important, ability to
take orders and make account changes
immediately impacts company revenue.
Overview
Data Security Important
Network Latency Issues
Fast Service
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CASE STUDY | XYZ ENTERPRISE
LegacyEnterprise, LookingtotheCloudforAdvantages
Numerous apps, running on bare metal
or virtualized. Apps aren’t built for cloud
and changeover costs can be expensive.
Existing hardware is already purchased,
capacity planning is in effect.
 Management of existing IT and
opportunity cost of not moving quickly
are chief costs.
 Self-Service, unified virtualization
management, pooling of resources,
agility.
Typical enterprise
Existing Capital Investment
Primary Cost of IT
What They Hope To Gain
Legacy Infrastructure
VMware
Xen
KVM
LegacyApps
LegacyApps
User Generated Requests
(Backlogged Ticket System)
User Generated Requests
(Backlogged Ticket System)
Existing ProcessesExisting Processes
IT Ops, Sysadmins, Network Ops
Legacy Management ToolsLegacy Management Tools
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Ni chol as Carr
Rough Type Bl og
Aut hor, Does IT Mat t er
BUILD YOU CLOUD
WithOpenSource
“I don’t see any way around this –
it’s the price we pay for the
convenience of centralized apps
and databases – but it’s worth
keeping in mind that in the cloud
we’re all guinea pigs, and that
means we’re all dispensable.
Caveat cloudster.”
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Software Defined Datacenter
We are moving towards the era of the
software defined datacenter. Simply
put all the resources we consume will
be virtualized then we are able to
provision, configure and manage
these resources giving us the ability to
program infrastructure through APIs
and other mechanisms.
THE THREE PILLARS OF THE CLOUD
Onceit’svirtualizedyourcanprogramit
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
BUILD YOUR OWN CLOUD
HowtoMovetotheCloud
OpenSourceSoftware
Flexible, Customizable, Interoperable
BestofBreed
Use the software that best suits your
needs
PublicandPrivate
Look for tools that manage both clouds
SegregateWorkloads
Public cloud has advantages, use both
VirtualizationVirtualization
Infrastructure-as-a-Service (IaaS)Infrastructure-as-a-Service (IaaS)
Platform-as-a-ServicePlatform-as-a-Service
APIs
APIs
ManagementTools
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Cl oud Vi rt ual i zat i on
Choosingtherightvirtualizationtechnologyforyourcloud
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CLOUD STORAGE CHALLENGES
TraditionalProblems
• Lots of choices for file system and virtualization management
• Lack of virtualization aware file systems
• File systems/storage functionality implemented in other
layers of virtualization stack (Snapshots, block streaming,
image formats in QEMU)
• No well defined interface points in the virtualization stack for
storage integration
• No standard interface/APIs available for services like backup
and restore
• Need for a single FS/storage solution that works for local, SAN
and NAS storage (Mixing storage into a single filesystem
namespace)
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Cl oud St orage
Sol ut i ons
StorageforaCloudyWorld
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
SDN OVERVIEW
SoftwareMeetstheNetwork
Business ApplicationsBusiness Applications
Network ServicesNetwork Services
SDNSDN
Control SoftwareControl Software
API
Network DevicesNetwork DevicesNetwork Devices
Application Layer
Control Layer
Control Data Plane Interface (e.g. OpenFlow)
API
Infrastructure Layer
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
OpenFlow enables networks to evolve, by giving a remote controller the power to modify the
behavior of network devices, through a well-defined "forwarding instruction set". The growing
OpenFlow ecosystem now includes routers, switches, virtual switches, and access points from range
of vendors.
Image from http://www.openflow.org/documents/openflow-wp-latest.pdf
Hitchhiker’s Guide to21
OPENFLOW
TheStandardforNetworkControl
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
SOFTWARE DEFINED NETWORKING
TheFastestEvolvingPartoftheCloudLandscape
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
CONCLUSION
Finality
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
HOWTO BE A CLOUD HERO
CloudComputingisstillevolvingdon’tjumpthegun
“
MakeCommitmentswithCare
Avoid Lock-in, Be careful of start-ups bearing gifts
PickYourSpots
Look for the opportunities e.g Hardware Refresh
ValueYourTime
Improve Productivity, Time to Value
SoftwareDefinedDatacenter
Your data center is now programmable
My IT budget was $4 billion
last year. Amazon sold $800
million in cloud services…we
have a long way to go.
A Fortune 100 CIO
WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle
www.socializedsoftware.com
Mark R. Hi nkl e
Seni or Di rect or, Open Source
Sol ut i ons
Ci t ri x
CONTACT ME
NoEgoTheRismyMiddle
Initial
mrhinkle@gmail.com
www.socializedsoftware.com
mrhinkle
@mrhinkle
www.slideshare.net/socializedsoftware
Sl i des are avai l abl e at :
www. sl i deshare. net /soci al i zedsof t war
e
THANK YOU
ForyourAttention

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LinuxCon North America 2013: Why Lease When You Can Buy Your Cloud

  • 1. BUY YOUR CLOUD WHYLEASEWHEN YOU CAN MarkR. Hinkle SeniorDirector, OpenSourceSolutions Citrix mrhinkle@gmail.com @mrhinkle
  • 2. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com ABOUTME
  • 3. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com PRIVATE VS PUBLIC CLOUD 1. Speed of Deployment 26 % 2. Savings of CAPEX (capital expenditures) 25 % 3. Lower total cost of ownership (TCO) 25 % 4. Enabling business continuity 20 % 5. . Greater flexibility to react to charging marketing conditions 15 % 1. Lower total cost of ownership (TCO) 23 % 2. Enabling business continuity 20 % 3. Replacing on-premise legacy technology 20 % 4. Speed of deployment 19 % 5. . Savings on CAPEX (capital expenditure) 15 % PUBLIC CLOUD PRIVATE CLOUD MOST EFFECTIVE ARGUMENTS FOR MOST EFFECTIVE ARGUMENTS FOR
  • 4. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com 100 million Instagram users and 40 million Vine users affected. PUBLIC CLOUD OUTAGES Everyonehasdowntime iMessage, 17% of all iTunes users affected, Documents in Cloud Gmail, Google Drive, YouTube and Google.com The Microsoft Azure Cloud suffered a worldwide service interruption that impacted secure traffic for almost a full day. AMAZON AUGUST 26, 2013 APPLE iCLOUD August 22, 2013 Google August 16, 2013 MICROSOFT AZURE February 22, 2013
  • 5. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com BENEFITS OF PUBLIC AND PRIVATE CLOUDS Convenienceovercustomization All-In-One Solution “ $ ✔ Infinitely customizable to your needs. “Although it is early days, we have not experienced any downtime like the latest AWS [Amazon Web Services] glitch that affected Netflix and Instagram. I expected cloud products to be more rigid, so I was pleasantly surprised to learn that it can be tweaked to accommodate our legacy applications.” “ Value Pricing Long Features List AWS offers an extremely comprehensive cloud service, with everything from DNS to database. Google does not. This makes building applications on AWS easier, since you have bigger building blocks. So if you don’t mind locking yourself into a vendor, you’ll be more productive on AWS. Sebastien Stadl, CEO -- Scalr Broad Coverage Richard Du Plessis, CIO --Seadrill Flexibility No CAPEX Varied Support Expertise Req’d Bigger Investment $ $$
  • 6. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Abraham Masl ow The Psychol ogy of Sci ence Di f f erent i at i on AroundnotintheCloud If all you have is a hammer everything looks like a nail. “ “
  • 7. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com TABLE STAKES FOR CLOUD COMPUTING MINIMUMREQUIREMENTSFORCLOUD A consumer can unilaterally provision computing capabilities Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. ON DEMAND SELF-SERVICE BROAD NETWORK ACCESS RESOURCE POOLING RAPID ELASTICITY MEASURED SERVICE [The NIST Definition of Cloud Computing Cloud systems automatically control and optimize resource use by leveraging a metering capability(at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts)
  • 8. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com NO WORLD OF TWO CLOUDS DEVELOPERSANDOPERATIONSNEEDONECLOUD Lydia Leong Gartner Analyst CloudPundit.com – No World of Two Clouds I do not believe in a “world of two clouds”, where there are cloud IaaS offerings that are targeted at enterprise workloads, and there are cloud IaaS offerings that are targeted at cloud-native workloads …I believe that the market leaders will offer a range of infrastructure resources. Some of those infrastructure resources will be more resilient, and will be more expensive. And customers will pay for the level of performance they receive.
  • 9. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com DIFERENTIATION AROUND CLOUDS Cloudconsistency, DifferentAmenities Cloud should abstract compute, network and storage but level of service provided for each should be consumable at different levels (E.g IOPS, network throughput, RAM Technical support, integration support or other expertise that provides value to the user. May include level of knowledge above and beyond the cloud (E.g. tooling, hosted applications, etc.). Manage tools, integrations and other features that differentiate the experience. Integration with other tools (E.g. CloudStack/Netscaler, OpenStack/Dell Crowbar, Amazon EC2/CloudWatch) ToolingExpertisePerformance
  • 10. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CASE STUDIES DesignCase The reality, of course, today is that if you come up with a great idea you don't get to go quickly to a successful product. There's a lot of undifferentiated heavy lifting that stands between your idea and that success. The kinds of things that I'm talking about when I say undifferentiated heavy lifting are things like these: figuring out which servers to buy, how many of them to buy, what time line to buy them. “ “ Jef f Bezos CEO Amazon 2011 O’ Rei l l y Web 2. 0 Conf erence
  • 11. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CASE STUDY | NETFLIX STREAMING MULTIMEDIAFastTimetomarket, LimitedCapital Streaming multimedia, elastic services for peak hours, growing quickly around the world. Making a land grab (disrupting competitors), fast growth, new markets Innovation not in infrastructure but in the delivery of services is the differentiator. Open source ecosystem to manage delivery.  Auto-scaled large scale services, ephemeral instances (36 hour avg lifetime),. Fast Growth, Single Application Time To Market Innovation on the Delivery Layer Super Scale, Limited Capital Source: http://techblog.netflix.com/2012/06/annoucing-archaius-dynamic-properties.html
  • 12. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CASE STUDY | FINANCIAL CALL CENTER PrivacyandSpeedofUtmost Importance World wide presence of representatives looking up financial data and providing customer service over the phone. Application doing look-ups against a replicated database.  Look-ups across networks can time-out. Write to CRM databases take longer Speed to answer is important, ability to take orders and make account changes immediately impacts company revenue. Overview Data Security Important Network Latency Issues Fast Service
  • 13. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CASE STUDY | XYZ ENTERPRISE LegacyEnterprise, LookingtotheCloudforAdvantages Numerous apps, running on bare metal or virtualized. Apps aren’t built for cloud and changeover costs can be expensive. Existing hardware is already purchased, capacity planning is in effect.  Management of existing IT and opportunity cost of not moving quickly are chief costs.  Self-Service, unified virtualization management, pooling of resources, agility. Typical enterprise Existing Capital Investment Primary Cost of IT What They Hope To Gain Legacy Infrastructure VMware Xen KVM LegacyApps LegacyApps User Generated Requests (Backlogged Ticket System) User Generated Requests (Backlogged Ticket System) Existing ProcessesExisting Processes IT Ops, Sysadmins, Network Ops Legacy Management ToolsLegacy Management Tools
  • 14. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Ni chol as Carr Rough Type Bl og Aut hor, Does IT Mat t er BUILD YOU CLOUD WithOpenSource “I don’t see any way around this – it’s the price we pay for the convenience of centralized apps and databases – but it’s worth keeping in mind that in the cloud we’re all guinea pigs, and that means we’re all dispensable. Caveat cloudster.”
  • 15. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Software Defined Datacenter We are moving towards the era of the software defined datacenter. Simply put all the resources we consume will be virtualized then we are able to provision, configure and manage these resources giving us the ability to program infrastructure through APIs and other mechanisms. THE THREE PILLARS OF THE CLOUD Onceit’svirtualizedyourcanprogramit
  • 16. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com BUILD YOUR OWN CLOUD HowtoMovetotheCloud OpenSourceSoftware Flexible, Customizable, Interoperable BestofBreed Use the software that best suits your needs PublicandPrivate Look for tools that manage both clouds SegregateWorkloads Public cloud has advantages, use both VirtualizationVirtualization Infrastructure-as-a-Service (IaaS)Infrastructure-as-a-Service (IaaS) Platform-as-a-ServicePlatform-as-a-Service APIs APIs ManagementTools
  • 17. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Cl oud Vi rt ual i zat i on Choosingtherightvirtualizationtechnologyforyourcloud
  • 18. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CLOUD STORAGE CHALLENGES TraditionalProblems • Lots of choices for file system and virtualization management • Lack of virtualization aware file systems • File systems/storage functionality implemented in other layers of virtualization stack (Snapshots, block streaming, image formats in QEMU) • No well defined interface points in the virtualization stack for storage integration • No standard interface/APIs available for services like backup and restore • Need for a single FS/storage solution that works for local, SAN and NAS storage (Mixing storage into a single filesystem namespace)
  • 19. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Cl oud St orage Sol ut i ons StorageforaCloudyWorld
  • 20. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com SDN OVERVIEW SoftwareMeetstheNetwork Business ApplicationsBusiness Applications Network ServicesNetwork Services SDNSDN Control SoftwareControl Software API Network DevicesNetwork DevicesNetwork Devices Application Layer Control Layer Control Data Plane Interface (e.g. OpenFlow) API Infrastructure Layer
  • 21. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com OpenFlow enables networks to evolve, by giving a remote controller the power to modify the behavior of network devices, through a well-defined "forwarding instruction set". The growing OpenFlow ecosystem now includes routers, switches, virtual switches, and access points from range of vendors. Image from http://www.openflow.org/documents/openflow-wp-latest.pdf Hitchhiker’s Guide to21 OPENFLOW TheStandardforNetworkControl
  • 22. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com SOFTWARE DEFINED NETWORKING TheFastestEvolvingPartoftheCloudLandscape
  • 23. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com CONCLUSION Finality
  • 24. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com HOWTO BE A CLOUD HERO CloudComputingisstillevolvingdon’tjumpthegun “ MakeCommitmentswithCare Avoid Lock-in, Be careful of start-ups bearing gifts PickYourSpots Look for the opportunities e.g Hardware Refresh ValueYourTime Improve Productivity, Time to Value SoftwareDefinedDatacenter Your data center is now programmable My IT budget was $4 billion last year. Amazon sold $800 million in cloud services…we have a long way to go. A Fortune 100 CIO
  • 25. WHY LEASE WHEN YOU CAN BUY YOUR CLOUD @mrhinkle www.socializedsoftware.com Mark R. Hi nkl e Seni or Di rect or, Open Source Sol ut i ons Ci t ri x CONTACT ME NoEgoTheRismyMiddle Initial mrhinkle@gmail.com www.socializedsoftware.com mrhinkle @mrhinkle www.slideshare.net/socializedsoftware
  • 26. Sl i des are avai l abl e at : www. sl i deshare. net /soci al i zedsof t war e THANK YOU ForyourAttention

Editor's Notes

  1. Cover 1
  2. Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix. He joined Citrix as a result of their July 2011 acquisition of Cloud.com, where he was their Vice President of Community. He is currently responsible for Citrix Open Source Business Office and the Citrix efforts around Apache CloudStack, Open Daylight, Xen Project and XenServer. Previously, he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 100,000 users and 20,000 organizations on all seven continents. He also is a longtime open source expert and author, having served as Editor-in-Chief for both “ LinuxWorld Magazine ” and “ Enterprise Open Source Magazine ” . Mr. Hinkle is also the author of the book, “ Windows to Linux Business Desktop Migration ” (Thomson, 2006). He is a contributor to NetworkWorld ’ s Open Source Subnet, and his personal blog on open source, technology, and new media can be found at www.socializedsoftware.com. Open Source At Citrix – http://open.citrix.com Xen Project – www.xenproject.org Apache CloudStack – http://cloudstack.apache.org Open Daylight – http://www.opendaylight.org XenServer – www.xenserver.org Apache Software Foundation – www.apache.org Linux Foundation – www.linuxfoundation.org
  3. IDG Enterprise – Cloud Research URL: http://www.idgenterprise.com/report/cloud-research-2013 Date: June 2013 Survey to measure Computing Trends 1,368 Respondents Audience CIO, Computerworld, CSO, InfoWorld, ITworld, NetworkWorld Key findings Most companies are still working to identify IT operations that are candidates for cloud hosting. Cloud investments are up over last year, however, with enterprise organizations investing significantly more. Private Cloud is the preferred model; however, growth in all models is expected over the next year and a half. Lower TCO is a top selling point for both Private & Public Cloud. IT is involved more often than non-IT decision makers when determining what Cloud solutions to purchase. Most are confident that the measures/policies in place at their organizations will keep information in the cloud secure. However, they are still concerned about enforcing those policies. When it comes to making Cloud offerings more attractive, vendors should consider organization size. Enterprises want different info from vendors than SMB.
  4. GigaOM: By the numbers: How Google Compute Engine stacks up to Amazon EC2 March 15, 2013 http://gigaom.com/2013/03/15/by-the-numbers-how-google-compute-engine-stacks-up-to-amazon-ec2/ ComputerWeekly:Case study: Seadrill migrates in-house datacentre to virtual private cloud in six months August 27, 2013 http://www.computerweekly.com/news/2240204220/Seadrill-migrates-in-house-datacentre-to-virtual-private-cloud-in-six-months
  5. http://en.wiktionary.org/wiki/if_all_you_have_is_a_hammer,_everything_looks_like_a_nail
  6. http://cloudpundit.com/2013/09/06/no-world-of-two-clouds/
  7. 2011 O’Reilly Web 2.0 Conference http://www.oreillynet.com/network/2006/12/20/web-20-bezos.html
  8. Image Source: http://techblog.netflix.com/2012/06/annoucing-archaius-dynamic-properties.html Smart Cloud Architect NetFlix Adrian Cockcroft – Twitter(https://twitter.com/Adrianco), Blog (http://perfcap.blogspot.com/) or Slideshare(http://www.slideshare.net/adrianco)
  9. Quoted from: RoughType Blog: The cloud giveth and the cloud taketh away http://www.roughtype.com/?p=1553
  10. Storage Virtualization for KVM – Putting the pieces together - http://www.linuxplumbersconf.org/2012/wp-content/uploads/2012/09/2012-lpc-virt-storage-virt-kvm-rao.pdf
  11. Sources Storage Virtualization for KVM – Putting the pieces together - http://www.linuxplumbersconf.org/2012/wp-content/uploads/2012/09/2012-lpc-virt-storage-virt-kvm-rao.pdf
  12. Storage Virtualization for KVM – Putting the pieces together - http://www.linuxplumbersconf.org/2012/wp-content/uploads/2012/09/2012-lpc-virt-storage-virt-kvm-rao.pdf
  13. Software Defined Networking (SDN) is an emerging network architecture where network control is decoupled from forwarding and is directly programmable. This migration of control, formerly tightly bound in individual network devices, into accessible computing devices enables the underlying infrastructure to be abstracted for applications and network services, which can treat the network as a logical or virtual entity. This figure depicts a logical view of the SDN architecture. Network intelligence is (logically) centralized in software-based SDN controllers, which maintain a global view of the network. As a result, the network appears to the applications and policy engines as a single, logical switch. With SDN, enterprises and carriers gain vendor-independent control over the entire network from a single logical point, which greatly simplifies the network design and operation. SDN also greatly simplifies the network devices themselves, since they no longer need to understand and process thousands of protocol standards but merely accept instructions from the SDN controllers.
  14. Open Flow OpenFlow is an open standard that enables researchers to run experimental protocols in the campus networks we use every day. OpenFlow is added as a feature to commercial Ethernet switches, routers and wireless access points – and provides a standardized hook to allow researchers to run experiments, without requiring vendors to expose the internal workings of their network devices. OpenFlow is currently being implemented by major vendors, with OpenFlow-enabled switches now commercially available. In a classical router or switch, the fast packet forwarding (data path) and the high level routing decisions (control path) occur on the same device. An OpenFlow Switch separates these two functions. The data path portion still resides on the switch, while high-level routing decisions are moved to a separate controller, typically a standard server. The OpenFlow Switch and Controller communicate via the OpenFlow protocol, which defines messages, such as packet-received, send-packet-out, modify-forwarding-table, and get-stats. The data path of an OpenFlow Switch presents a clean flow table abstraction; each flow table entry contains a set of packet fields to match, and an action (such as send-out-port, modify-field, or drop). When an OpenFlow Switch receives a packet it has never seen before, for which it has no matching flow entries, it sends this packet to the controller. The controller then makes a decision on how to handle this packet. It can drop the packet, or it can add a flow entry directing the switch on how to forward similar packets in the future. OpenFlow is the first standard communications interface defined betweenthe control and forwarding layers of an SDN architecture. OpenFlow allows direct access to and manipulation of the forwarding plane of network devices such as switches and routers, both physical and virtual (hypervisor-based). It is the absence of an open interface to the forwarding plane that has led to the characterization of today’s networking devices as monolithic, closed, and mainframe-like. No other standard protocol does what OpenFlow does, and a protocol like OpenFlow is needed to move network control out of the networking switches to logically centralized control software
  15. Floodlight - http://floodlight.openflowhub.org/ The Floodlight controller is an enterprise-class, Apache-licensed, Java-based OpenFlow Controller. It is supported by a community of developers including a number of engineers from Big Switch Networks. OpenFlow is a open standard managed by the Open Networking Foundation (ONF). It specifies a protocol through switch a remote controller can modify the behavior of networking devices through a well-defined “forwarding instruction set”. Floodlight is designed to work with the growing number of switches, routers, virtual witches, and access points that support the OpenFlow standard. Open Daylight – http://www.opendaylight.com The adoption of new technologies and pursuit of programmable networks has the potential to significantly improve levels of functionality, flexibility and adaptability of mainstream datacenter architectures. To leverage this abstraction to its fullest requires the network to adapt and evolve to a Software-Defined architecture. One of the architectural elements required to achieve this goal is a Software-Defined-Networking (SDN) platform that enables network control and programmability. OpenStack Networking “Quantum” – https://www.openstack.org/software/openstack-networking/ OpenStack Networking is a pluggable, scalable and API-driven system for managing networks and IP addresses. Like other aspects of the cloud operating system, it can be used by administrators and users to increase the value of existing datacenter assets. OpenStack Networking ensures the network will not be the bottleneck or limiting factor in a cloud deployment and gives users real self service, even over their network configurations. Networking Capabilities OpenStack provides flexible networking models to suit the needs of different applications or user groups. Standard models include flat networks or VLANs for separation of servers and traffic. OpenStack Networking manages IP addresses, allowing for dedicated static IPs or DHCP. Floating IPs allow traffic to be dynamically rerouted to any of your compute resources, which allows you to redirect traffic during maintenance or in the case of failure. Users can create their own networks, control traffic and connect servers and devices to one or more networks. The pluggable backend architecture lets users take advantage of commodity gear or advanced networking services from supported vendors. Administrators can take advantage of software-defined networking (SDN) technology like OpenFlow to allow for high levels of multi-tenancy and massive scale. OpenStack Networking has an extension framework allowing additional network services, such as intrusion detection systems (IDS), load balancing, firewalls and virtual private networks (VPN) to be deployed and managed. Open vSwitch Open vSwitch is a production quality, multilayer virtual switch licensed under the open source Apache 2.0 license. It is designed to enable massive network automation through programmatic extension, while still supporting standard management interfaces and protocols (e.g. NetFlow, sFlow, SPAN, RSPAN, CLI, LACP, 802.1ag). In addition, it is designed to support distribution across multiple physical servers similar to VMware's vNetwork distributed vswitch or Cisco's Nexus 1000V. See the full feature list here
  16. Amazon's cloud revenues rocket up as company posts loss http://www.theregister.co.uk/2013/07/25/amazon_aws_cloud_growth/