Socialize - Social Media Marketing Master Class Dubai
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Socialize - Social Media Marketing Master Class Dubai

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Socialize presentation for Social media Marketing course conducted in Dubai, United Arab Emirates.

Socialize presentation for Social media Marketing course conducted in Dubai, United Arab Emirates.

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Socialize - Social Media Marketing Master Class Dubai Socialize - Social Media Marketing Master Class Dubai Document Transcript

  • Brand new course! Impact your bottom line through social media Social Media Marketing Masterclass A deep-dive session showing you how to leverage innovative social tools to boost your bottom line, create awareness and engage a community around your brand 16 – 18 May 2010 Dusit Thani Hotel, Dubai, UAE Top 3 Learning Objectives 1 Discover the latest regional and international social media marketing trends and explore processes which will help you use online platforms to successfully build, launch and sustain your social media marketing strategy 2 Learn about new tools to leverage your brand’s marketing mix, monitor your brand’s online presence and measure ROI to prove success Led by International Marketing Guru 3 Explore rules of engagement and best practices from international Akanksha Goel Founder and Chief Enthusiast brands and evaluate current innovations, solutions and technologies Socialize (A division of Sherazade to ensure your social media marketing campaign is a success Group), UAE Who Should Attend? • Marketing executives and marketing managers • SME business • Marketing consultants development managers • Corporate communications managers • Entrepreneurs • Advertising managers • And anyone who wants to learn • PR executives, PR managers and PR consultants how to use social media marketing techniques to put them at the cutting edge in their quest for market share Organised By Official Regional Recruitment Partner www.iirme.com/smmm
  • Marketing, Sales And PR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2010 Calendar 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 MANAGING MARKETING TEAMS AND MARKETING AUDIT MARKETING FOR NON-MARKETERS PHARMA MARKETING MASTERCLASS TELECOMMUNICATIONS STRATEGY AND MARKETING ADVERTISING, MEDIA AND ONLINE COMMUNICATIONS PLANNING PLANNING AND RUNNING WINNING PR CAMPAIGNS DESTINATION AND EVENT MARKETING WEB OPTIMISATION INVESTOR RELATIONS ADVANCED PUBLIC RELATIONS MASTER CLASS Social Media Marketing Masterclass 16 – 18 May 2010 • Dusit Thani Hotel, Dubai, UAE Key Take-Aways Meet Your Expert Course Facilitator 1. Discover social media marketing trends in the region Akanksha Goel and beyond Founder and Chief Enthusiast 2. Learn about new tools to leverage your brand’s Socialize (A division of Sherazade Group) marketing mix A recognised social media specialist and 3. Determine rules of engagement and best practices marketing futurist, Akanksha Goel has worked from brands in the region and around the world with renowned hospitality brands in Asia and was later the editor-in-chief for the world’s biggest consumer technology 4. Implement a core set of processes and resources publication in Singapore. She organised Asia’s first ever needed to successfully build, launch and sustain a podcamp and was the co-creator of the Digital Media social media strategy across Asia Wiki. 5. Evaluate current innovations, solutions and technologies Akanksha has conducted numerous social media training courses and seminars in Asia and the UAE with 6. Monitor your brand’s online presence and measure such organisations as Murdoch University, Singapore ROI to prove success Management University, Knowledge Village and other event producers. She is a reference for social marketing “One of the smartest, sharpest young minds in the Middle East for publications and news sites like the Gulf Marketing Review and Zawya. Akanksha has been we have worked with” extensively interviewed about business impacts on Web2.0 Ashok Lalla, President (Digital), Euro RSCG by the likes of Knowledge@Wharton and Blog Talk Radio. Named as one of the region’s most compelling tweeters, Akanksha serves as the Chief Operating Officer for the Sherazade Group and is the founder of region’s first social media training unit: Socialize. “Insightful session, which gave us practical and measurable social media strategy ideas and a clear plan to implement them.” Cherilyn Tan, CEO, Resonance Consulting 971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/smmm
  • Course Timings: as technographics – to build your Registration will be at 07.30 on the first day of the course. campaign and define appropriate success Course sessions will start promptly at 08.00 and finish at metrics through the different stages of social 15.30 with breaks at appropriate times for refreshments media integration. and lunch. • The P(eople)O(bjectives)S(trategy)T(echnology) approach to strategy creation • Apply social media monitoring to create the strategic Course Overview plan and define appropriate success metrics Designed to help you fine tune your strategic • Select channels, venues, and technologies for effective understanding of social media and update your social media strategy implementation online media relations capabilities, Social Media • Anticipate required resources (discussion: who should Marketing Masterclass offers a breadth and depth of own your social media strategy?) information through live demonstrations, exercises and • Understand the potentially disruptive forces of social “real world” case studies to advance your new media media behaviours, inside and outside the organisation. communications to the next level. • Crisis communication: effectively respond to online critics and emerging reputation management issues Day One • Build a brand culture internally and externally by creating an opportunity for employees to communicate Understand The Evolution Of Social Media Marketing And with customers directly and informally Leverage The Tools Of The Trade • Explore the role of the Social Media Employee Policy and see examples of policies created by other An introduction to the social web, defining the market companies shifts that make the social web important to your business and exploring how organisations are using the social web Exercise: Strategy Design successfully. You will also study a variety of tools that can A session with our consultants where you will work through help boost your bottom line, when used correctly. a framework, share ideas and make sure that you leave • The impact of social media marketing for businesses and with a first draft strategy for your business. how influence works online • Reviewing key statistics and Middle East consumer Day Three trends • Leveraging social media tools to impact your bottom Engaging Your Customers By Humanising The Corporate line (The Big 4): Brand: Case Studies And Tactics - Facebook: business uses and essential applications to optimise your brand’s Facebook presence Review tactics used by brands in the Middle East - Twitter: key concepts and constructs to connect with and globally to engage customers. Also, discuss how customers executives can help humanise the corporate brand and - LinkedIn: how to make the most of online business demonstrate knowledge of social media tools for clients networking – by starting with their own personal brand. - Blogs: interaction guidelines and various uses • Introducing The Customer Quadralogue framework for - And: introducing new tools and platforms that are strategic business involvement taking the region by storm • Discovering case studies from around the world: • How small businesses can capitalise on their size to make - Middle East brands that have created a measurable the most of social media buzz online • How to draft and publish a social media press release - Mistakes made by the Fortune100 online for free • Leadership branding for executives: • Deciding which new media channels make sense for - Using online platforms and tools to monitor your brand your organisation through a strategic framework equity and build thought capital - Pitching to bloggers and community influencers, using Hands-On Activity: Twitter 101 a successful personal brand Creating a profile, building a following, using links, - The 2P’s and 4P’s of personal branding re-tweets, creating business lists, organising tweet-ups and - Managing multiple social media profiles and getting discovering the best desktop and mobile Twitter clients. to the top of Google - Case studies: CEOs aggressively using social media Guest Speaker: Digital Content Expert • Digital outlook for 2010: trends in social influence Explore the world of video marketing and creative marketing content production methods that play an impactful role in • Resource: 101 tips to build a successful personal brand viral marketing and market your business • Recap: 10 essential social media marketing rules Day Two Guest Speakers: Panel Discussion Building A Sustainable Social Media Strategy: Step By Step Talk to the people behind some of Middle East’s most Approach successful online brands and discuss the challenges faced and winning strategies adopted. Learn how to create a social media strategy, manage resources and experiment with tactical approaches. “I am taken by her Social Media prowess” You will use social computing behaviours – also known Mitch Joel, President, Twist Image 971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/smmm
  • Social Media Marketing Masterclass IIR Middle East certified by 16 – 18 May 2010 • Dusit Thani Hotel, Dubai, UAE ISO 9001 : 2000 FIVE WAYS TO REGISTER 971-4-3352437 IIR Holdings Ltd. GCS/IIR Holdings Ltd. P.O Box 21743 P.O Box 13977 Dubai, UAE Muharraq 971-4-3352438 Kingdom of Bahrain register@iirme.com www.iirme.com/smmm SAVE CALL 15% 20% 4 – 5 participants 6 – 7 participants 971-4-3352483 a.watts@iirme.com FOR MORE INFORMATION Interested in running this course in-house? Please call the Customised Training Solutions Team on 971-4-3352439 or CTS@iirme.com BC3428 All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions Register before in full. Event Final Price 4 April 2010 Payments Social Media Marketing A confirmation letter and invoice will be sent upon receipt of your Masterclass US$ 3,195 US$ 3,295 registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid 16 – 18 May 2010 in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance. US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. In any event payment must be DELEGATE DETAILS received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Name: .............................................................................................................................................................................................................. Card Payment Job Title: ......................................................................................................... Email: ..................................................................................... q Please charge my credit card: Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. Visa q Mastercard q American Express q Card Number: Name: .............................................................................................................................................................................................................. oooooooooooooooo Job Title: ......................................................................................................... Email: ..................................................................................... Exp. Date: ...................... / .............................. / ..................................... Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. Name on Card: ....................................................................................... Signature: ................................................................................................. Name: .............................................................................................................................................................................................................. Cancellation Job Title: ......................................................................................................... Email: ..................................................................................... If you are unable to attend, a substitute delegate will be Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. COMPANY DETAILS Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any Company: ............................................................................................................................................................................................................ time. Address: ................................................................................................................................................................................................................ Avoid Visa Delays - Book Now Postcode: ................................................................................. Country: ........................................................................................................... Delegates requiring visas should contact the hotel they wish to Tel: .............................................................................................. Fax: .................................................................................................................. stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process. No. of employees on your site: 1000+ q 500-999 q 250-499 q 50-249 q 0-49 q q YES, I would like to receive information about future events All registration are subject to acceptance by IIR which will be & services via e-mail ................................................................. confirmed to you in writing. Nature of your company's business: .......................................... Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers. To assist us with future correspondence, please supply the following details: Event Venue: Name of the Department Head: ..................................................................................................................................................................... Dusit Thani Hotel, Dubai, UAE Tel: 971-4-343-3333 Department: ........................................................... Mobile: .......................................... Email: ....................................................................... Accommodation Details We highly recommend you secure your room reservation at the Training Manager: ............................................................................................................................................................................................. earliest to avoid last minute inconvenience. You can contact Department: ........................................................... Mobile: .......................................... Email: ...................................................................... the IIR Hospitality Desk for assistance on: Tel: 971-4-4072693 Fax: 971-4-4072517 Booking Contact: .............................................................................................................................................................................................. Email: hospitality@iirme.com Department: ........................................................... Mobile: .......................................... Email: ...................................................................... © Copyright I.I.R. HOLDINGS B.V. EH K200 Marketing LR