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Advanced Social Media Masterclass in Dubai
 

Advanced Social Media Masterclass in Dubai

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    Advanced Social Media Masterclass in Dubai Advanced Social Media Masterclass in Dubai Document Transcript

    • Advanced Social Media Marketing Masterclass 15 – 18 May 2011 A deep-dive session showing you how to Kempinski Hotel, leverage social online platforms and tools Mall of the Emirates, to boost your bottom line, create Dubai, UAE awareness and engage a community around your brand to drive marketing Bonus! innovation You will receive exclusive access to three special reports: • January 2011: A full compilation of MENA internet and mobileTop 3 Business Benefits statistics • Global state of the blogosphere1. Discover the latest regional and international social media 2010 marketing trends and explore processes which will help you use • Real time marketing for business growth, by Financial Times online platforms to successfully build, launch and sustain your social media marketing strategy2. Learn about new tools to leverage your brand’s marketing mix, monitor your brand’s online presence and measure ROI to prove success3. Explore rules of engagement and best practices from international brands and evaluate current innovations, solutions and technologies to ensure your social media marketing campaign is a successCompanies that have benefitted from this course in the past:• Bayt.com • Capital Market Authority • Du • Dubai Culture & Arts Authority • Holiday Inn• Kuwait Food Co. Americana • MashreqBank PSC • NBK Capital • Qatar Foundation • Riyad Bank• Sony Professional Solutions Middle East • Tourism Development & Investment Co. • VIVA Telecom• Western Region Development Council • Wild Wadi Water Park Official Regional Organised By Recruitment Partnerwww.iirme.com/socialmedia
    • AdvancedSocial Media Marketing Masterclass 15 – 18 May 2011 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE Course Timings Registration will be at 07.30 on the first day of the course. Course sessions will start promptly at 08.00 and end at 14.30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.Course Overview f) Plug and play applications that allow you to takeDesigned to help you fine tune your strategic your Facebook presence to the next levelunderstanding of social media and update your online • Exploring LinkedIn: How to make the most of onlinemedia relations capabilities, Advanced Social Media business networkingMarketing Masterclass offers a breadth and depth of • Questioning the power of blogs and the role they playinformation through live demonstrations, exercises and for Middle Eastern businesses and consumers“real world” case studies to advance your new media • A look at the role that social media plays in searchcommunications to the next level. marketing • Introducing new tools and platforms relevant to the region:Key Take-Aways a) Location based networking and geo-tagging1. Discover social media marketing trends in the region platforms and beyond b) Arab social networks and forums2. Learn about new tools to leverage your brand’s c) Video-marketing tools and tactical campaigns that marketing mix have successfully engaged the Arab viewer d) Wikipedia and its relevance to your digital strategy3. Determine rules of engagement and best practices e) Crowd-sourcing, cloud collaboration and RSS tools from brands in the region and around the world • How small businesses can capitalise on their size to make4. Implement a core set of processes and resources the most of social media needed to successfully build, launch and sustain a • PR2.0: How to draft and publish a social media press social media strategy release online for free • Deciding which new media channels make sense for5. Evaluate current innovations, solutions and your organisation through a strategic framework technologies Hands-On Activity: Harnessing The Power Of New6. Monitor your brand’s online presence and measure Facebook Pages ROI to prove success • Creating a strategic presence, using auto-generated insights/analytics, creating iframes/FBML tabs, exploring Course Outline Facebook’s advertising and bidding system and learning how to use tagging capabilities to reachUnderstand The Evolution Of Social Media Marketing And greater audiencesLeverage The Tools Of The TradeAn introduction to the social web, defining the market Building A Sustainable Social Media Strategy: Step By Stepshifts that make the social web important to your business Approachand exploring how organisations are using the social web Learn how to create a social media strategy, managesuccessfully. You will also study a variety of tools that can resources and experiment with tactical approaches.help boost your bottom line, when used correctly. You will use social computing behaviours – also known• The impact of social media marketing for businesses and as technographics – to build your campaign and define how influence works online• Reviewing key global statistics and Middle East appropriate success metrics through the different stages of consumer trends social media integration.• Understanding the business case for Social Media • Using Twitter as a key listening tool to start building your• Reviewing the various tools that make up the ‘Social social media strategy: Media Toolbox’ and the unique benefits of each to your a) How to find and follow targeted stakeholders business relevant to your business a) Planning and implementing a launch campaign on b) A look at best practices and regional brands that Facebook have deployed Twitter as a successful marketing/ b) E-commerce tips for brands customer service tool c) Facebook advertising explained c) Revealing external tools that can and will improve d) Difference between groups and pages and the role your Twitter experience each play in your marketing strategy d) Using advanced search options to gain consumer e) What every marketer should know about Facebook’s insights and map online chatter marketing guidelines 971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/socialmedia
    • e) Shortened URLs and how they play a role in By attending this course you will also get exclusive determining your online campaign’s success access to the following special reports:• The POST (People, Objectives, Strategy, Technology) • January 2011: A full compilation of MENA internet and approach to strategy creation: mobile statistics a) Select channels, venues, and technologies for • Global state of the blogosphere 2010 effective social media strategy implementation • Real time marketing for business growth, by Financial b) Anticipate required resources (discussion: who should Times own your social media strategy?) c) Understand the potentially disruptive forces of Meet Your Expert Course Facilitator social media behaviours, inside and outside the organisation Akanksha Goel, d) Crisis communication: effectively respond to online International Marketing Consultant, critics and emerging reputation management issues Founder and Partner, e) Build a brand culture internally and externally Socialize Group, UAE & Egypt. by creating an opportunity for employees to communicate with customers directly and informally A recognised social media specialist f) Explore the role of the Social Media Employee Policy and marketing futurist, Akanksha Goel and see examples of policies created by other has worked with renowned hospitality brands in Asia companies and was later the editor-in-chief for the world’s biggest• Comparing popular social media monitoring consumer technology publication in Singapore. She dashboards that allow Arabic keywords and a look at organised Asia’s first ever podcamp and was the co- what your monitoring agency probably isn’t telling you creator of the Digital Media across Asia Wiki. Having conducted numerous Social Media training Hands-On Activity: Twitter 101 courses and seminars in Asia, Europe and the Middle • Creating a profile, building a following, using links, re- East she is a reference for social marketing in the tweets, creating business lists, organising tweet-ups and Middle East and has been extensively interviewed. discovering the best desktop and mobile Twitter clients Named as one of the region’s most compelling tweeters, Akanksha is the founder of Socialize Group:Engaging Your Customers By Humanising The Corporate the region’s first dedicated Social Media trainingBrand: Case Studies And Tactics house and agency.Review tactics used by brands in the Middle East andglobally to engage customers. Also, discuss how executivescan help humanise the corporate brand and demonstrate Who Should Attend?knowledge of social media tools for clients – by starting with • Marketing executives and marketing managerstheir own personal brand. • Marketing consultants• Introducing The Customer Quadralogue framework for • Corporate communications managers strategic business involvement • Advertising managers• Discovering case studies from around the world: • PR executives, PR managers and PR consultants - Middle East brands that have created a measurable • SME business development managers buzz online and a detailed look into marketing • Entrepreneurs budget deployed, campaign timelines, agencies • And anyone who wants to learn how to use social behind the success and ROI generated media marketing techniques to put them at the - Regional crisis communication case studies cutting edge in their quest for market share - Mistakes made by the Fortune100 “Akanksha was really helpful and expert. She was• Leadership branding for executives: encouraging and knows how to share information, - Using online platforms and tools to monitor your making the subject really interesting. This course brand equity and build thought capital - Pitching to bloggers and community influencers, was really very useful. It will help a lot to improve our using a successful personal brand services and take the business forward to meet client - The 2P’s and 4P’s of personal branding expectations.” - Managing multiple social media profiles and getting Nour Samawi, WOM Communication, KSA to the top of Google - Case studies: CEOs aggressively using social media• Digital outlook for 2010: trends in social influence marketing• Recap: 10 essential social media marketing rules Exercise: Strategy Design • A session with our consultants where you will work through a framework, share ideas and make sure that you leave with a first draft strategy/tactical campaign idea for your business 971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/socialmedia
    • Advanced Social Media Marketing Masterclass15 – 18 May 2011 • Kempinski Hotel, Mall of the Emirates, Dubai, UAE FIVE WAYS TO REGISTER 971-4-3352437 IIR Holdings Ltd. P.O Box 21743 Dubai, UAE 971-4-3352438 GCS/IIR Holdings Ltd. P.O Box 13977 register@iirme.com Muharraq Kingdom of Bahrain www.iirme.com/socialmedia DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – 971-4-3352483 E-MAIL – a.watts@iirme.com BC3893 Course Fee before Event Dates Final Fee 3 April 2011 Advanced Social Media 15 – 18 May 2011 US$ 4,195 US$ 4,495 Marketing MasterclassCourse fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance. Interested in running this course in-house? Please call the Customised Training Solutions TeamDELEGATE DETAILS on 971-4-3352439 or CTS@iirme.com Name: .............................................................................................................................................................................................................. All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as Job Title: ......................................................................................................... Email: ..................................................................................... they include important information. By submitting your registration you agree to be bound by the terms and Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. conditions in full. Payments Name: .............................................................................................................................................................................................................. A confirmation letter and invoice will be sent upon receipt of your Job Title: ......................................................................................................... Email: ..................................................................................... registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank Name: .............................................................................................................................................................................................................. and an extra amount of US$ 6 per payment should be added Job Title: ......................................................................................................... Email: ..................................................................................... to cover bank clearing charges. In any event payment must be received not later than 48 hours before the Event. Entry to the Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. Event may be refused if payment in full is not received. Credit card payment q If you would like to pay by credit card, please tick here and a Name: .............................................................................................................................................................................................................. member of our team will contact you to take the details Job Title: ......................................................................................................... Email: ..................................................................................... Cancellation Tel: ..................................................... Fax: .................................................... Mobile: .................................................................................. If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 daysCOMPANY DETAILS before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less beforeCompany: ............................................................................................................................................................................................................ the Event must be paid in full. Substitutions are welcome at any time.Address: ................................................................................................................................................................................................................Postcode: ................................................................................. Country: ........................................................................................................... Avoid Visa Delays - Book NowTel: .............................................................................................. Fax: .................................................................................................................. Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible.No. of employees on your site: Visas for non-GCC nationals may take several weeks to process.1000+ q 500-999 q 250-499 q 50-249 q 0-49 q q YES, I would like to receive information about future events & services via e-mail ................................................................. All registrations are subject to acceptance by IIR which will beNature of your companys business: .......................................... confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alterTo assist us with future correspondence, please supply the following details: the venue and/or speakers. Event Venue:Name of the Department Head: ..................................................................................................................................................................... Kempinski Hotel, Mall of the Emirates, Dubai, UAEDepartment: ........................................................... Mobile: .......................................... Email: ....................................................................... Tel: 971-4-3410000 Accommodation DetailsTraining Manager: ............................................................................................................................................................................................. We highly recommend you secure your room reservation at theDepartment: ........................................................... Mobile: .......................................... Email: ...................................................................... earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971-4-4072693Booking Contact: .............................................................................................................................................................................................. Fax: +971-4-4072517 Email: hospitality@iirme.comDepartment: ........................................................... Mobile: .......................................... Email: ...................................................................... © Copyright I.I.R. HOLDINGS B.V. SH/DT SM06 Marketing LR