Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

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Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories! …

Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!

Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!

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  • 1. Open Graph Sponsored StoriesLearn how-to promote Apps & Content with Sponsored StoriesJun 3rd, 2013, More: http://bit.ly/opengraph-sponsoredstorieshttp://die.socialisten.atMichael Kamleitner, Die Socialisten
  • 2. Shitstormalarm.io is a free servicehelping social media & communitymanagers keep an eye on their FacebookPages.The app monitors a Facebook Page forimpending flamewars and shitstorms bydetecting unusual peaks of community-activity and recognizing overly negativetoned comments.Community managers receivealarms via Email & SMS.http://shitstormalarm.io
  • 3. die.socialisten.atsocial network developmentAbout: Die Socialisten"Die Socialisten" is a Vienna-based social-software agencyfocussing on the design & implementation of apps andmarketing-solutions on social web platforms likeFacebook.To date, we have successfully built more than onehundredbrand-pages, applications and integrations of externalwebsites.Our clients include Red Bull, Axel Springer/Bild.de,Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3."Die Socialisten" are Austrias first agency listed in theofficial "Facebook Preferred Marketing Developer"-program.http://die.socialisten.at | http://facebook.com/diesocialisten
  • 4. Open Graph Sponsored StoriesWhat is the subject of these Ads?Open Graph Sponsored Stories are boosting Open Graph actions,which have been published by existing app-users.Open Graph Sponsored Stories are available forCommon (“listen”, “watch”, “like”...) and Custom Actions.
  • 5. Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories improve Newsfeed reach & visibility ofthese actions among friends of the app-user.
  • 6. Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories are used best to grow an Apps userbase orpromote content-rich websites integrating deeply with Open Graph.
  • 7. Open Graph Sponsored StoriesPre-RequirementsApp or Website integrated with Open Graph, signifcant no. of MAU and no. of published actions!Works with Common Actions (“watches”, “listen”...) or Custom Actions!Works with Websites, Canvas-, Tab-, Mobile Web- or native Mobile Apps!
  • 8. Open Graph Sponsored StoriesPre-RequirementsCurrently not supported in Ads Manager or Power Editor!3rd Party-Tools: Qwaya (http://qwaya.com) - USD 39,-/Month, Pulse, adSage.Social, Glow...
  • 9. 1. Signup for Free Trial at Qwaya, Create Ad - “Open Graph Sponsored Story”
  • 10. Action Spec2. Enter Action Spec to target your Open Graph Actions
  • 11. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have beenpublished in the App Last.fm Scrobbler.{"application": "127675550671337","action.type": "lastfm-og-scrobbler:scrobble"}
  • 12. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”- & “love”-actions, which have beenpublished in the App Last.fm Scrobbler.Multiple Open Graph Actions are targetted by providing a JavaScript-array in “action.type”.{"application": "127675550671337","action.type": ["lastfm-og-scrobbler:scrobble","lastfm-og-scrobbler:love"]}
  • 13. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published on aparticular Song in the App Last.fm Scrobbler.The song is identified by providing the <og:url> of the Open Graph Object in “track”.{"application": "127675550671337","action.type": "lastfm-og-scrobbler:scrobble","track": "https://lastfm.diesocialisten.at/tracks/16542940"}
  • 14. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published within thelast 30 days in the App Last.fm Scrobbler.The timeframe is given in “time_expire” and defaults to the last 14 days.{"application": "127675550671337","time_expire": 30,"action.type": "lastfm-og-scrobbler:scrobble"}
  • 15. Narrow down to fans!Exclude existing users!3. Narrow down targetting even further by interest & by excluding existing app-users!
  • 16. Audience not relevant / not correct, since theactual audience is determined by the no. offriends, users who have performed theaction actually are having.4. Publish the Ad! Ignore audience-size, as its not correctly calculated by Qwaya!
  • 17. Display of OpenGraph SponsoredStory on right-hand-side5. And this is how Open Graph Sponsored Stories are displayed...
  • 18. ...and updatedNewsfeedDisplay of OpenGraph SponsoredStory in old...5. And this is how Open Graph Sponsored Stories are displayed...
  • 19. Open Graph Sponsored StoriesExecutive SummaryMore Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  • 20. Open Graph Sponsorednsored StoriesExecutive SummaryUse Open Graph Sponsored Stories to grow the userbase of yourOpen Graph-app or content-website!For maximum Conversion, target particular Open Graph Objects &combine with narrow targetting of interests. Exclude existing app-users!Open Graph Sponsored Stories can be complex - plan & design campaignstogether with your app-developer!Don’t forget: Open Graph Sponsored Stories aresubject to the <20% overlay-text-rule!More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  • 21. die.socialisten.atsocial network developmentDie Socialisten GarageSocial Web App-development on Facebook & beyond -News, tutorials, best practices - http://garage.socialisten.at
  • 22. Die SocialistenMichael Kamleitnerhttp://fb.com/diesocialistenhttp://twitter.com/diesocialistenhttp://slideshare.net/socialisten