Open Graph Sponsored StoriesLearn how-to promote Apps & Content with Sponsored StoriesJun 3rd, 2013, More: http://bit.ly/o...
Shitstormalarm.io is a free servicehelping social media & communitymanagers keep an eye on their FacebookPages.The app mon...
die.socialisten.atsocial network developmentAbout: Die Socialisten"Die Socialisten" is a Vienna-based social-software agen...
Open Graph Sponsored StoriesWhat is the subject of these Ads?Open Graph Sponsored Stories are boosting Open Graph actions,...
Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories improve Newsfeed reach & visibil...
Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories are used best to grow an Apps us...
Open Graph Sponsored StoriesPre-RequirementsApp or Website integrated with Open Graph, signifcant no. of MAU and no. of pu...
Open Graph Sponsored StoriesPre-RequirementsCurrently not supported in Ads Manager or Power Editor!3rd Party-Tools: Qwaya ...
1. Signup for Free Trial at Qwaya, Create Ad - “Open Graph Sponsored Story”
Action Spec2. Enter Action Spec to target your Open Graph Actions
Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have beenpublished in the App ...
Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”- & “love”-actions, which have beenpublished i...
Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published on apartic...
Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published within the...
Narrow down to fans!Exclude existing users!3. Narrow down targetting even further by interest & by excluding existing app-...
Audience not relevant / not correct, since theactual audience is determined by the no. offriends, users who have performed...
Display of OpenGraph SponsoredStory on right-hand-side5. And this is how Open Graph Sponsored Stories are displayed...
...and updatedNewsfeedDisplay of OpenGraph SponsoredStory in old...5. And this is how Open Graph Sponsored Stories are dis...
Open Graph Sponsored StoriesExecutive SummaryMore Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
Open Graph Sponsorednsored StoriesExecutive SummaryUse Open Graph Sponsored Stories to grow the userbase of yourOpen Graph...
die.socialisten.atsocial network developmentDie Socialisten GarageSocial Web App-development on Facebook & beyond -News, t...
Die SocialistenMichael Kamleitnerhttp://fb.com/diesocialistenhttp://twitter.com/diesocialistenhttp://slideshare.net/social...
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Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

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Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!

Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!

Published in: Technology

Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps and Content

  1. 1. Open Graph Sponsored StoriesLearn how-to promote Apps & Content with Sponsored StoriesJun 3rd, 2013, More: http://bit.ly/opengraph-sponsoredstorieshttp://die.socialisten.atMichael Kamleitner, Die Socialisten
  2. 2. Shitstormalarm.io is a free servicehelping social media & communitymanagers keep an eye on their FacebookPages.The app monitors a Facebook Page forimpending flamewars and shitstorms bydetecting unusual peaks of community-activity and recognizing overly negativetoned comments.Community managers receivealarms via Email & SMS.http://shitstormalarm.io
  3. 3. die.socialisten.atsocial network developmentAbout: Die Socialisten"Die Socialisten" is a Vienna-based social-software agencyfocussing on the design & implementation of apps andmarketing-solutions on social web platforms likeFacebook.To date, we have successfully built more than onehundredbrand-pages, applications and integrations of externalwebsites.Our clients include Red Bull, Axel Springer/Bild.de,Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3."Die Socialisten" are Austrias first agency listed in theofficial "Facebook Preferred Marketing Developer"-program.http://die.socialisten.at | http://facebook.com/diesocialisten
  4. 4. Open Graph Sponsored StoriesWhat is the subject of these Ads?Open Graph Sponsored Stories are boosting Open Graph actions,which have been published by existing app-users.Open Graph Sponsored Stories are available forCommon (“listen”, “watch”, “like”...) and Custom Actions.
  5. 5. Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories improve Newsfeed reach & visibility ofthese actions among friends of the app-user.
  6. 6. Open Graph Sponsored StoriesWhat is the purpose of these Ads?Open Graph Sponsored Stories are used best to grow an Apps userbase orpromote content-rich websites integrating deeply with Open Graph.
  7. 7. Open Graph Sponsored StoriesPre-RequirementsApp or Website integrated with Open Graph, signifcant no. of MAU and no. of published actions!Works with Common Actions (“watches”, “listen”...) or Custom Actions!Works with Websites, Canvas-, Tab-, Mobile Web- or native Mobile Apps!
  8. 8. Open Graph Sponsored StoriesPre-RequirementsCurrently not supported in Ads Manager or Power Editor!3rd Party-Tools: Qwaya (http://qwaya.com) - USD 39,-/Month, Pulse, adSage.Social, Glow...
  9. 9. 1. Signup for Free Trial at Qwaya, Create Ad - “Open Graph Sponsored Story”
  10. 10. Action Spec2. Enter Action Spec to target your Open Graph Actions
  11. 11. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have beenpublished in the App Last.fm Scrobbler.{"application": "127675550671337","action.type": "lastfm-og-scrobbler:scrobble"}
  12. 12. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”- & “love”-actions, which have beenpublished in the App Last.fm Scrobbler.Multiple Open Graph Actions are targetted by providing a JavaScript-array in “action.type”.{"application": "127675550671337","action.type": ["lastfm-og-scrobbler:scrobble","lastfm-og-scrobbler:love"]}
  13. 13. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published on aparticular Song in the App Last.fm Scrobbler.The song is identified by providing the <og:url> of the Open Graph Object in “track”.{"application": "127675550671337","action.type": "lastfm-og-scrobbler:scrobble","track": "https://lastfm.diesocialisten.at/tracks/16542940"}
  14. 14. Action Spec: Targetting Open Graph StoriesThis Ad is based on all “scrobble”-actions, which have been published within thelast 30 days in the App Last.fm Scrobbler.The timeframe is given in “time_expire” and defaults to the last 14 days.{"application": "127675550671337","time_expire": 30,"action.type": "lastfm-og-scrobbler:scrobble"}
  15. 15. Narrow down to fans!Exclude existing users!3. Narrow down targetting even further by interest & by excluding existing app-users!
  16. 16. Audience not relevant / not correct, since theactual audience is determined by the no. offriends, users who have performed theaction actually are having.4. Publish the Ad! Ignore audience-size, as its not correctly calculated by Qwaya!
  17. 17. Display of OpenGraph SponsoredStory on right-hand-side5. And this is how Open Graph Sponsored Stories are displayed...
  18. 18. ...and updatedNewsfeedDisplay of OpenGraph SponsoredStory in old...5. And this is how Open Graph Sponsored Stories are displayed...
  19. 19. Open Graph Sponsored StoriesExecutive SummaryMore Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  20. 20. Open Graph Sponsorednsored StoriesExecutive SummaryUse Open Graph Sponsored Stories to grow the userbase of yourOpen Graph-app or content-website!For maximum Conversion, target particular Open Graph Objects &combine with narrow targetting of interests. Exclude existing app-users!Open Graph Sponsored Stories can be complex - plan & design campaignstogether with your app-developer!Don’t forget: Open Graph Sponsored Stories aresubject to the <20% overlay-text-rule!More Details? Visit our blog! http://bit.ly/opengraph-sponsoredstories
  21. 21. die.socialisten.atsocial network developmentDie Socialisten GarageSocial Web App-development on Facebook & beyond -News, tutorials, best practices - http://garage.socialisten.at
  22. 22. Die SocialistenMichael Kamleitnerhttp://fb.com/diesocialistenhttp://twitter.com/diesocialistenhttp://slideshare.net/socialisten

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