Mobile App Install Ads and Sponsored Stories for Domains are currently the most widespread ways of advertising apps or content-heavy web sites on Facebook. These ads make it possible to promote likes, shares and app installations in an efficient manner, but is this really all? Since the introduction of Open Graph in 2012, user interactions on your own app or web site can be displayed on Facebook with much more variety than ever before – and Open Graph Sponsored Stories are a valuable tool for boosting these interactions and improve your apps reach in Newsfeed.