Last.fm Scrobbler - Open Graph Showcase f. PMD Summit 2012Presentation Transcript
Last.fm Scrobbler f. Facebook http://die.socialisten.atOpen Graph Showcase - PMD Summit 2012 Michael Kamleitner, Die Socialisten
About: Die Socialisten"Die Socialisten" is a Vienna-based social-software agencyfocussing on the design & implementation of apps andmarketing-solutions on social web platforms likeFacebook.To date, we have successfully built more than onehundredbrand-pages, applications and integrations of externalwebsites.Our clients include Red Bull, Axel Springer/Bild.de,Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3."Die Socialisten" are Austrias ﬁrst agency listed in theofﬁcial "Facebook Preferred Marketing Developer"-program.http://die.socialisten.at | http://facebook.com/diesocialisten die.socialisten.at social network development
Last.fm Scrobbler for Facebook:The only way to connect popular music service Last.fm toFacebook Timeline. The app frequently fetches a users Last.fm-feed and publishes recently listened ("scrobbled") music to his/herFacebook Timeline with Open Gaph, similar to Spotify.http://apps.facebook.com/lastfm-og-scrobbler
Fact: in 2013, Last.fm still doesn’t offer native Timeline-integration for their service!
The Early DaysOctober 2011-January 2012Developed in October 2011 (soon after f8) as a weekend-project.First Beta signup on October 16th, 2011More than 800 Beta users in Sandbox (each approved manually)!Public Launch: “Scrobble”-Action approved in end of January 2012 die.socialisten.at social network development
One Year later...Users!January 2013139.817 App-Installs total.87.547 MAU / 62.685 WAU / 37.511 DAU die.socialisten.at social network development
One Year later...Actions!January 2012 - January 2013241 million action published!= 458 apm (“actions per minute” ;) die.socialisten.at social network development
One Year later...Referrals!January 2012 - January 2013Distribution on News Feed, Timeline & Ticker:Up to 1% CTR (News Feed), Avg. 0.29% = that’s some trafﬁc! die.socialisten.at social network development
One Year later...Traffic!January 2012 - January 2013Trafﬁc vs. User Growth (through Auth. Referrals + Passive Sharing) Auth. Referrals active die.socialisten.at social network development
Last.fm Scrobbler Fan-Pagehttp://facebook.com/LastfmScrobbler - 42.000 Likes so far!
Last.fm Scrobbler Fan-Page - HighlightsMany engaging posts on Fan-Page! Polls, Artists of the Week, Last.fm-News, Misc & Fun.