Pr news conference_8_6_13_final_version
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Pr news conference_8_6_13_final_version Pr news conference_8_6_13_final_version Presentation Transcript

  • 15 PR NEWS’ NEXT PRACTICES PR CONFERENCE Amelia Burke-Garcia, MA Senior Director of Digital Media Westat Sybil Wartenberg Executive Director, Brand Communication Kaiser Permanente Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes
  • 1 Use video outtakes as exclusive content in social media : : 2 : :
  • 2 Partner with a media brand on a tweet chat : : 3 : :
  • 3 Use online platforms like MeetUp.com and Active.com to drive real-world action : : 4 : :
  • 4 Create a halo effect for your brand by not branding : : 5 : :
  • 5 Use MemeGenerator.com to integrate popular culture into your own issues : : 6 : :
  • 6 Invite your customers to tell stories that showcase your expertise : : 7 : :
  • Passively manage your dormant social accounts : : 8 : : passive 7
  • 8 Hold cross-functional daily huddles to break down silos : : 9 : :
  • 9 Integrate Vine into your gaming initiatives : : 10 : :
  • 10 Use the speed-dating model for your live events : : 11 : :
  • 11 Widen your social media channel focus to include non-traditional sites like SnapChat, Pheed, and Reddit : : 12 : :
  • 12 Create an online consumer group for perpetual crowdsourcing : : 13 : :
  • 13 Involve your mobile team from the start to ensure your content is appropriate for mobile devices : : 14 : :
  • 14 Form an issues council to help identify issues early and mitigate risk : : 15 : :
  • 15 Identify niche influencers by reviewing other people’s blog rolls : : 16 : :
  • Questions : : 17 : : questions? D