Solitary reading or shared experience?

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How libraries can harness social media to create communities, increase readership and increase social inclusion. Presentation to CILIP's Umbrella 2011 Conference by James Barisic of Socialhaus.

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  • Well?
  • This is how we think of social networks. However, there was a new social network that was set up outside the deHavilland club last night – up and down the country, new social networks are set up all the time. …
  • …Wondered what a library was and I talked to people and also looked it up.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Sadly, many library services are bad at this sort of simple engagement. Any win is a good win. Suffolk helped me in Devon get in contact with Hertfordshire.
  • Using Facebook groups for book groups, using Twitter for discussions and recommendations – not just announcements.Go to the places where people are – do not try to drag them on to your turf – it will not work. Example of Coke.
  • VIDEO of Google + Hangouts
  • We all know that being on the wrong side of the digital divide has consequences for people. Social exclusion and economic disadvantage being the two strongest.People start using the internet for a variety of reasons and each extra reason brings those people closer to the social and digital mainstream. Equally, and this isn’t always recognised, there are those who are socially excluded online – people for whom the digital world and the real world has not gelled. Taking your services online in new ways are
  • Solitary reading or shared experience?

    1. 1. Umbrella 2011<br />Solitary reading or shared experience?<br />How libraries can harness social media to create communities, increase readership and increase social inclusion<br />James Barisic<br />CEO Social:haus<br />#ub11 #sosh<br />
    2. 2. solitary or shared<br /><ul><li> About the session
    3. 3. About me
    4. 4. What is social networking?
    5. 5. What are libraries?
    6. 6. Socially networked libraries
    7. 7. Redefining libraries
    8. 8. Social inclusion and digital exclusion
    9. 9. Questions</li></ul>#ub11 #sosh<br />
    10. 10. solitary or shared<br /><ul><li> About the session
    11. 11. About me
    12. 12. What is social networking?
    13. 13. What are libraries?
    14. 14. Socially networked libraries
    15. 15. Redefining libraries
    16. 16. Social inclusion and digital exclusion
    17. 17. Questions</li></ul>#ub11 #sosh<br />
    18. 18. solitary or shared<br />About me<br />James Barisic<br />jamesmb<br />Social:haus, CEO – niche digital PR and comms agency<br />Klout.com’s Top 100 UK Influencers in Social Media<br />Trainer, writer, publisher, speaker, campaigner, broadcaster, non-practising solicitor, former local government officer, friend of the penguin<br />Member of my local library, borderline obsessive purchaser of books and Kindle owner<br />#ub11 #sosh<br />
    19. 19. solitary or shared<br /><ul><li> About the session
    20. 20. About me
    21. 21. What is social networking?
    22. 22. What are libraries?
    23. 23. Socially networked libraries
    24. 24. Redefining libraries
    25. 25. Social inclusion and digital exclusion
    26. 26. Questions</li></ul>#ub11 #sosh<br />
    27. 27. solitary or shared<br />What is social networking?<br />#ub11 #sosh<br />
    28. 28. solitary or shared<br />What is social networking?<br />#ub11 #sosh<br />
    29. 29. solitary or shared<br />What is social networking?<br />Mr Schu, K-5 teacher librarian from Chicago<br />#ub11 #sosh<br />
    30. 30. solitary or shared<br /><ul><li> About the session
    31. 31. About me
    32. 32. What is social networking?
    33. 33. What are libraries?
    34. 34. Socially networked libraries
    35. 35. Redefining libraries
    36. 36. Social inclusion and digital exclusion
    37. 37. Questions</li></ul>#ub11 #sosh<br />
    38. 38. solitary or shared<br />What are libraries?<br />li·brar·y<br />noun /ˈlīˌbrerē/  /-brərē/ <br />libraries, plural<br />A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to<br />A collection of books and periodicals held in such a building or room<br />A collection of films, recorded music, genetic material, etc., organized systematically and kept for research or borrowing<br />A series of books, recordings, etc., issued by the same company and similar in appearance<br />A room in a private house where books are kept<br />A collection of programs and software packages made generally available, often loaded and stored on disk for immediate use<br />#ub11 #sosh<br />
    39. 39. solitary or shared<br /><ul><li> About the session
    40. 40. About me
    41. 41. What is social networking?
    42. 42. What are libraries?
    43. 43. Socially networked libraries
    44. 44. Redefining libraries
    45. 45. Social inclusion and digital exclusion
    46. 46. Questions</li></ul>#ub11 #sosh<br />
    47. 47. solitary or shared<br />Socially networked libraries<br />Social outreach<br />Services which move into the user space...<br />...not services which ask the user to move to them<br />#ub11 #sosh<br />
    48. 48. solitary or shared<br />Socially networked libraries<br />Social outreach<br />#ub11 #sosh<br />
    49. 49. solitary or shared<br />Socially networked libraries<br />Social outreach<br />#ub11 #sosh<br />
    50. 50. solitary or shared<br />Socially networked libraries<br />Social outreach<br />#ub11 #sosh<br />
    51. 51. solitary or shared<br />Socially networked libraries<br />Social outreach<br />#ub11 #sosh<br />
    52. 52. solitary or shared<br />Socially networked libraries<br />Social outreach<br />#ub11 #sosh<br />
    53. 53. solitary or shared<br /><ul><li> About the session
    54. 54. About me
    55. 55. What is social networking?
    56. 56. What are libraries?
    57. 57. Socially networked libraries
    58. 58. Redefining libraries
    59. 59. Social inclusion and digital exclusion
    60. 60. Questions</li></ul>#ub11 #sosh<br />
    61. 61. solitary or shared<br />Redefining libraries<br />Socially networked libraries<br />from<br />user focused<br />to<br />usercentric<br />#ub11 #sosh<br />
    62. 62. solitary or shared<br />Redefining libraries<br />from<br />books & buildings<br />to<br />engagement<br />#ub11 #sosh<br />
    63. 63. solitary or shared<br />Redefining libraries<br />shared experience<br />http://youtu.be/Tku1vJeuzH4<br />#ub11 #sosh<br />
    64. 64. solitary or shared<br /><ul><li> About the session
    65. 65. About me
    66. 66. What is social networking?
    67. 67. What are libraries?
    68. 68. Socially networked libraries
    69. 69. Redefining libraries
    70. 70. Social inclusion and digital exclusion
    71. 71. Questions</li></ul>#ub11 #sosh<br />
    72. 72. solitary or shared<br />Social inclusion & digital exclusion<br />Innovation in delivery can lead to<br />&<br />increased<br />social inclusion<br />decreased<br />digital exclusion<br />#ub11 #sosh<br />
    73. 73. solitary or shared<br /><ul><li> About the session
    74. 74. About me
    75. 75. What is social networking?
    76. 76. What are libraries?
    77. 77. Socially networked libraries
    78. 78. Redefining libraries
    79. 79. Social inclusion and digital exclusion
    80. 80. Questions</li></ul>#ub11 #sosh<br />
    81. 81. solitary or shared<br />james:barisic<br />james@socialhaus.co.uk<br />twitter.com/jamesmb<br />twitter.com/socialhaus<br />facebook.com/socialhaus<br />#ub11 #sosh<br />

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