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Solitary reading or shared experience?

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How libraries can harness social media to create communities, increase readership and increase social inclusion. Presentation to CILIP's Umbrella 2011 Conference by James Barisic of Socialhaus.

How libraries can harness social media to create communities, increase readership and increase social inclusion. Presentation to CILIP's Umbrella 2011 Conference by James Barisic of Socialhaus.

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  • Well?
  • This is how we think of social networks. However, there was a new social network that was set up outside the deHavilland club last night – up and down the country, new social networks are set up all the time. …
  • …Wondered what a library was and I talked to people and also looked it up.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Last week, while everyone was trying to get Tesco to stop advertising in the NOTW, I was trying to get them to deliver a printer. I got hung up on by their customer services and promised a callback that never happened and, all the while, they were holding on to my money for something they could not provide.
  • Sadly, many library services are bad at this sort of simple engagement. Any win is a good win. Suffolk helped me in Devon get in contact with Hertfordshire.
  • Using Facebook groups for book groups, using Twitter for discussions and recommendations – not just announcements.Go to the places where people are – do not try to drag them on to your turf – it will not work. Example of Coke.
  • VIDEO of Google + Hangouts
  • We all know that being on the wrong side of the digital divide has consequences for people. Social exclusion and economic disadvantage being the two strongest.People start using the internet for a variety of reasons and each extra reason brings those people closer to the social and digital mainstream. Equally, and this isn’t always recognised, there are those who are socially excluded online – people for whom the digital world and the real world has not gelled. Taking your services online in new ways are

Solitary reading or shared experience? Solitary reading or shared experience? Presentation Transcript

  • Umbrella 2011
    Solitary reading or shared experience?
    How libraries can harness social media to create communities, increase readership and increase social inclusion
    James Barisic
    CEO Social:haus
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    About me
    James Barisic
    jamesmb
    Social:haus, CEO – niche digital PR and comms agency
    Klout.com’s Top 100 UK Influencers in Social Media
    Trainer, writer, publisher, speaker, campaigner, broadcaster, non-practising solicitor, former local government officer, friend of the penguin
    Member of my local library, borderline obsessive purchaser of books and Kindle owner
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    What is social networking?
    #ub11 #sosh
  • solitary or shared
    What is social networking?
    #ub11 #sosh
  • solitary or shared
    What is social networking?
    Mr Schu, K-5 teacher librarian from Chicago
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    What are libraries?
    li·brar·y
    noun /ˈlīˌbrerē/  /-brərē/ 
    libraries, plural
    A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to
    A collection of books and periodicals held in such a building or room
    A collection of films, recorded music, genetic material, etc., organized systematically and kept for research or borrowing
    A series of books, recordings, etc., issued by the same company and similar in appearance
    A room in a private house where books are kept
    A collection of programs and software packages made generally available, often loaded and stored on disk for immediate use
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    Services which move into the user space...
    ...not services which ask the user to move to them
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    #ub11 #sosh
  • solitary or shared
    Socially networked libraries
    Social outreach
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    Redefining libraries
    Socially networked libraries
    from
    user focused
    to
    usercentric
    #ub11 #sosh
  • solitary or shared
    Redefining libraries
    from
    books & buildings
    to
    engagement
    #ub11 #sosh
  • solitary or shared
    Redefining libraries
    shared experience
    http://youtu.be/Tku1vJeuzH4
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    Social inclusion & digital exclusion
    Innovation in delivery can lead to
    &
    increased
    social inclusion
    decreased
    digital exclusion
    #ub11 #sosh
  • solitary or shared
    • About the session
    • About me
    • What is social networking?
    • What are libraries?
    • Socially networked libraries
    • Redefining libraries
    • Social inclusion and digital exclusion
    • Questions
    #ub11 #sosh
  • solitary or shared
    james:barisic
    james@socialhaus.co.uk
    twitter.com/jamesmb
    twitter.com/socialhaus
    facebook.com/socialhaus
    #ub11 #sosh