WINNING BATTLES WHILE LOSING GROUND –
ASYMMETRIC CAMPAIGNING FOR DIGITAL
LOBBYING THE EU WEEKEND –
BRUSSELS, 10-12/DECEMBE...
THOMAS
LOHNINGERSOCIALHACK.EU
@SOCIALHACK
WHAT THIS IS &
WHAT IT ISN’T.
LESSONS LEARNED
HOW TO CHANGE THE WORLD? SOMETHING!
LESSONS LEARNED
1.define your goal
2.play in a team
3.have a strategy & a clear ask
4.create symbols & phrases
5.give acti...
#1:
data retention
2006 - TODAY
2009 #unibrennt
Audimax
WHAT IS THE
GOAL OF YOUR
DEMONSTRATION?
LITIGATION
WORKS!
#2:
ACTA
WHO
DEFEATED
ACTA?
#3:
net neutrality
42
43
Keep Fighting!
T-Mobile Ungarn
2.11.2011 1
The Evolution of Business Models in the Internet:

Sending Party Network Pays as the basis for quality of
serv...
Situation heute

internal Max G. Röttgermann / The Sending Party Networks Pays Principle 10
Sending Party Network Pays Pri...
Sehr klar: 

2. Klassen Internet

doppelter Markt

exakt ETNO Proposal auf WCIT 1
internal Max G. Röttgermann / The Sendin...
…
#4:
letting people know
MEDIA HACKS
#5:
final words of advise
CREDIBILITY HAS
MORE VALUE
THEN MONEY
SYMBOLIC CAPITAL ==> ECONOMIC CAPITAL
CROWDFUNDING
BE
INDEPENDENT
FROM
POLITICAL PARTIES &
INDIVIDUAL POLITICIANS
GOOD DESIGN &
SOLID WORDING
IS VERY VERY VERY
IMPORTANT
ALWAYS
TELL
YOUR
STORY.
MEASURE YOUR
SUCCESS
WE NEED BETTER
TOOLS !!!11ELVEN
…
ACTIVISM (
ARGUMENTS,
ENGAGEMENT
)
==> POLITICAL_INFLUENCE
WHAT IS ACTIVISM?
NEVER DOUBT THAT A
SMALL GROUP OF
THOUGHTFUL,
COMMITTED CITIZENS
CAN CHANGE THE
WORLD; INDEED, IT'S
THE ONLY THING THAT
EV...
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
winning battles while losing ground - asymmetric campaigning for digital rights
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winning battles while losing ground - asymmetric campaigning for digital rights

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Thomas telling stories from the war about digital rights campaigning in a fucked up world.

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winning battles while losing ground - asymmetric campaigning for digital rights

  1. 1. WINNING BATTLES WHILE LOSING GROUND – ASYMMETRIC CAMPAIGNING FOR DIGITAL LOBBYING THE EU WEEKEND – BRUSSELS, 10-12/DECEMBER/2015
  2. 2. THOMAS LOHNINGERSOCIALHACK.EU @SOCIALHACK
  3. 3. WHAT THIS IS & WHAT IT ISN’T.
  4. 4. LESSONS LEARNED HOW TO CHANGE THE WORLD? SOMETHING!
  5. 5. LESSONS LEARNED 1.define your goal 2.play in a team 3.have a strategy & a clear ask 4.create symbols & phrases 5.give actionable items to citizens & reach politicians 6.mobilise by bursting your bubble & being funny never risk a demonstration without a clear purpose do more litigation HOW TO CHANGE THE WORLD?SOMETHING!
  6. 6. #1: data retention
  7. 7. 2006 - TODAY
  8. 8. 2009 #unibrennt Audimax
  9. 9. WHAT IS THE GOAL OF YOUR DEMONSTRATION?
  10. 10. LITIGATION WORKS!
  11. 11. #2: ACTA
  12. 12. WHO DEFEATED ACTA?
  13. 13. #3: net neutrality
  14. 14. 42
  15. 15. 43
  16. 16. Keep Fighting!
  17. 17. T-Mobile Ungarn
  18. 18. 2.11.2011 1 The Evolution of Business Models in the Internet:
 Sending Party Network Pays as the basis for quality of service (QoS) support in the Internet.
 SESERV Future Internet Workshop, Athens, January 31st, 2012.
 Dr. Falk von Bornstaedt, Deutsche Telekom, International Carriers Sales and Solutions (ICSS). nur Kunden Seite. Was mit Anbietern? SPNP ETNO Proposal WCIT (ITU Dubai Dez 12) -> Damals Komm dagegen!
  19. 19. Situation heute internal Max G. Röttgermann / The Sending Party Networks Pays Principle 10 Sending Party Network Pays Principle Best EffortNSPNSP NSPNSP Content-/ Application Provider Content-/ Application financed by the end customer Peering or Transit Interconnection Best Effort Flatrate Best Effort Transit Best Effort Transit Eyeball ISP Eyeball ISP Content-/ Application financed by the Advertising Industry Provider Client IP Transport with Best Effort Current Situation Best Effort Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.
  20. 20. Sehr klar: 2. Klassen Internet doppelter Markt exakt ETNO Proposal auf WCIT 1 internal Max G. Röttgermann / The Sending Party Networks Pays Principle 12 QoS Interconnection Sending Party Network Pays Principle Best Effort NSPNSP NSPNSP Content-/ Application financed by the end customer Peering or Transit Interconnection Best Effort Flatrate Best Effort Transit Best Effort Transit Eyeball ISP Eyeball ISP Content-/ Application financed by the Advertising Industry Provider Client IP Transport with QoS QoS Transit QoS Transit Content-/ Application Provider The Future with QoS Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.
  21. 21.
  22. 22. #4: letting people know
  23. 23. MEDIA HACKS
  24. 24. #5: final words of advise
  25. 25. CREDIBILITY HAS MORE VALUE THEN MONEY
  26. 26. SYMBOLIC CAPITAL ==> ECONOMIC CAPITAL CROWDFUNDING
  27. 27. BE INDEPENDENT FROM POLITICAL PARTIES & INDIVIDUAL POLITICIANS
  28. 28. GOOD DESIGN & SOLID WORDING IS VERY VERY VERY IMPORTANT
  29. 29. ALWAYS TELL YOUR STORY.
  30. 30. MEASURE YOUR SUCCESS
  31. 31. WE NEED BETTER TOOLS !!!11ELVEN
  32. 32.
  33. 33. ACTIVISM ( ARGUMENTS, ENGAGEMENT ) ==> POLITICAL_INFLUENCE WHAT IS ACTIVISM?
  34. 34. NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT'S THE ONLY THING THAT EVER HAS. Margaret Mead

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