Virtual Economy
Analytics
Vikas Gupta
vikas@jambool.com

What matters to you?
• Your Economy
• Transactions
• Users
• Goods
• Your Profits
• Revenue

You can only improve what you measure

Transactions
Number of transactions is a direct measure of the
health of your economy
Debits
Credits

Transactions
Balance your sources and sinks

Transactions
Know your Economy: How is currency
created?

Economy
Know your Economy: How is currency
depleted?

Remember:You need enough data to create statistical
significance

Users
Who’s paying, and who is not?

Users
How does spending behavior change with time or
level in game?
40000
35000
Less than 1 year
30000
Less than 6 months
Less than 3 months
25000 Less than 2 months
Less than 1 month
Less than 2 Weeks
20000 Less than 1 Week
New Users
15000
10000
5000
0
1 10 19 28 37 46 55 64 73 82 91 100 109 118

Goods
• How should you price your goods?
• What do you want to optimize for?
• Engagement (or usage)?
• Revenue?

Goods
Change prices, measure popularity

Goods
Change prices, measure revenue

Analytics give you actionable data. What you do with them
is your choice.
E.g., Pricing of goods: Engagement? Currency demand?

Revenue
Virtual Currency is great
Real Money is better

Revenue channels
Compare different channels: Conversion

Goods and Revenue
What goods drive people to spend real money?

Summary
• Economics is all about measurements
• You can create experiments and tune
• What else would you measure?
• Top Users
• Game levels and user behavior

• Login at http://www.jambool.com/
• Set up a currency
• Upload files and see your economy analyzed
• Contact us for API access: business@jambool.com

Virtual Economy
Analytics
Vikas Gupta
vikas@jambool.com