Virtual Economy Analytics

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Virtual Economy Analytics

  1. 1. Virtual Economy Analytics Vikas Gupta vikas@jambool.com
  2. 2. What matters to you? • Your Economy • Transactions • Users • Goods • Your Profits • Revenue
  3. 3. You can only improve what you measure
  4. 4. Transactions Number of transactions is a direct measure of the health of your economy Debits Credits
  5. 5. Transactions Balance your sources and sinks
  6. 6. Transactions Know your Economy: How is currency created?
  7. 7. Economy Know your Economy: How is currency depleted?
  8. 8. Remember:You need enough data to create statistical significance
  9. 9. Users Who’s paying, and who is not?
  10. 10. Users How does spending behavior change with time or level in game? 40000 35000 Less than 1 year 30000 Less than 6 months Less than 3 months 25000 Less than 2 months Less than 1 month Less than 2 Weeks 20000 Less than 1 Week New Users 15000 10000 5000 0 1 10 19 28 37 46 55 64 73 82 91 100 109 118
  11. 11. Goods • How should you price your goods? • What do you want to optimize for? • Engagement (or usage)? • Revenue?
  12. 12. Goods Change prices, measure popularity
  13. 13. Goods Change prices, measure revenue
  14. 14. Analytics give you actionable data. What you do with them is your choice. E.g., Pricing of goods: Engagement? Currency demand?
  15. 15. Revenue Virtual Currency is great Real Money is better
  16. 16. Revenue channels Compare different channels: Conversion
  17. 17. Goods and Revenue What goods drive people to spend real money?
  18. 18. Summary • Economics is all about measurements • You can create experiments and tune • What else would you measure? • Top Users • Game levels and user behavior
  19. 19. • Login at http://www.jambool.com/ • Set up a currency • Upload files and see your economy analyzed • Contact us for API access: business@jambool.com
  20. 20. Virtual Economy Analytics Vikas Gupta vikas@jambool.com

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