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Harnessing the Power of Social for your Business

Harnessing the Power of Social for your Business






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    Harnessing the Power of Social for your Business Harnessing the Power of Social for your Business Presentation Transcript

    • Harnessing the Power ofSocial for your Business Contact details: www.socialgo.com support@socialgo.com @socialgo facebook.com/socialgo
    • We are● UK provider of cloud-hosted community software● Over 300,000 communities created since 2008● Passionate about the power of online communities in bringing businesses and their customers together
    • Lets face it: people love social 83% of 70% of 51% of 18-29 year 30-49 year 50+ year olds do it olds do it olds do itSource: http://www.slideshare.net/HubSpot/social-media-is-a-lot-like-sex
    • And we dont need to tell you about Facebooks growth! Millions of Monthly Active UsersSource: http://www.insidefacebook.com/wp-content/uploads/2012/07/image.jpeg
    • But what does it mean for business?You can harness the desire to communicate for:● Creating awareness of your business● Broadcasting your message to (potentially) millions● Engaging your key influencers and turning them into evangelists and loyal, satisfied customers
    • Theres no denying it● Social is here to stay● People want to engage in meaningful conversations● You just need to provide the campfire
    • Small businesses are taking advantage of Facebook & Twitter ● Nearly half of all SMBs are using Social Media - awesome! ● Facebook is great for establishing a social presence for your business ● Twitter is great for real-time visibility and speedy customer service ● Both provide access to millions of potential customers, suppliers, partners etc.Source: http://redspotmarketing.com/how-many-businesses-are-using-facebook/
    • But theyre not ideal for buildingcampfires... ... and campfires drive engagement!
    • Limitation #1: Information decays rapidly in users activity feeds The average Facebook user has... The average Facebook user likes... 130 The average Twitter user follows... friends 102 80 pages Twitter accountsSource 1: http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/Source 2: http://www.beevolve.com/twitter-statistics/
    • Limitation #2: Youre at the mercy of their Terms of ServiceSource: http://www.facebook.com/Intelligent.Armour
    • Limitation #3: You dont own the data no email no address no contact permission
    • Limitation #4: Its 1-to-many or 1-to-1,but not easily many-to-many "Id prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that werent engaged." - Jared Leto
    • Whats the solution? A dedicated online home to start your campfire● A format that is built for many-to-many interaction● Affordable off-the-shelf technology so you can focus on the community rather than the code● 100% control of branding and design● Archivable content● Data ownership
    • The proof is in the pudding: Nichecommunities are on the rise http://socialmediatoday.com/christian- arno/822096/fragmented-market-rise-niche-social- networkshttp://www.marketingweek.co.uk/trends/social-networks-being-in-with-the-niche-crowd/4004590.article
    • 5 things you can do right now !
    • 1. Find your story What do you want to engage people with?
    • 2. Define your ideal member Age Gender Profession Who will your community be built for?
    • Keep these sharer types in mind Altruists Hipsters Connectors Helpful Creative Relaxed Thoughtful Popular Planned Email Cutting-edge Email/FB Careerists Boomerangs Selectives Valuable Reaction Careful Intelligent Empowered Informative LinkedIn FB/Twitter EmailSource: NYT Psychology of Sharing study http://nytmarketing.whsites.net/mediakit/pos/
    • 3. Choose your technology Forum? Chat room? Social Network? ...
    • 4. Recruit founding members Which customers/suppliers/friends could help you get the conversation started?
    • 5. Start creating content www.kidstartconnect.co.uk Check out the case study video for more on how KidStart built their community Think of what interests your community, and start creating!
    • Heres your checklist1. Find your story2. Define your ideal member3. Choose your technology4. Recruit founding members5. Start creating content
    • THANKS FOR JOINING!Check out the follow-up slides with practical tips & inspiration:Using Social to Grow & Engage your Customers Contact details: www.socialgo.com support@socialgo.com @socialgo facebook.com/socialgo