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What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2013)
 

What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2013)

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  • As I shared, we’ve spent many years creating social stores, tab apps and social microsites and hoping that people would engage beyond the post. While we’ve learned a lot about what works and what doesn’t, nothing has been important than how important (and effective) marketing in social streams can be.This is some data from Facebook,The volume (inventory) of posts in the news feed is immense – 115B dailyBrand posts are 16x more likely to be clicked and 10X more likely to generate a Like, Share or Comment than right rail adsAnd on mobile, where there’s no banner or right rail advertising, performance is astoundingly highLastly, when post include rich media they are even more effective THIS IS EVEN MORE TRUE WITH THE LATEST NEWS FEED UPDATES

What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2013) What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2013) Presentation Transcript