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Sarah Evans
FAVES + CO.
Sevans Strategy
sarahsfav.es
Content Marketing
A term that refers to
anything you create
online (or off) to
drive traffic back to
your site.
I’m sharing information I believe others want
to know. And that is the fundamental starting
point for creating great conte...
GREAT
CONTENT
A picture really is worth a lot of words, just make
sure it’s optimized for the web.
• Compress it (TinyPNG)
• Include mai...
KNOW YOUR AUDIENCE!
• Primarily ages 21-49
• Live in the U.S., Canada,
U.K. (English-speaking
countries)
• Love foreign tr...
If you have the money or bandwidth,
pay for great design.
$$$
• 80% of people will read your
headlines.
• But only 20% of those people will
read the rest of your content!
KISSmetrics
H...
It’s all about the “like,” retweet, pin, +1, etc…
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
Social media help content get
indexed faster and shows
you’re authoritative
Tweeting cuts indexation time by 50% and reduc...
DOES NOT TAKE FOREVER TO LOAD
http://tools.pingdom.com/fpt/
THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put
a filter on it.
7 APPS FOR CREATING GREAT
VISUALS FROM YOUR PHONE
1. Phonto
2. Over
3. News Booth
4. Whims
5. Phoster
6. VSCOcam
7. Screen...
Photos on
Facebook
Generate 53%
More Likes Than
the Average
Post
HubSpot, 2012
Even though it takes more work, post native...
http://sarahsfav.es/2012/07/31/i
phoneography/
iPhone Photography: The Visual Guide
By @alliworthington ($5.00)
• Never, e...
5 to 10 posts a day is ideal,
and don’t forget social shares
Guest contributors. Curate. Aggregate. Original.
EDITORIAL CALENDAR
Check out Evernote, Tracky or, a
plug-in on WordPress
Planandbenimble
Define
your style
• Headline: optimized for search, compelling, no more than 100
characters (approximately two sentences)
...
Photo + Video + Audio + Written
The
full
(web)
circle
Instagram = 15 seconds; Vine = 6 seconds
Make sure your content works on mobile
and tablet devices
FREE TOOL*!!!
*okay, only for 7 days
https://bmobilized.com
SOMETIMES, IT BREAKS
ALL OF THE RULES
“According to Alexa, Reddit generates more traffic
than The New York Times, Fox News...
• IFTTT
• Buffer
• Pinerly
• Evernote
• Do Share
Use workhacks to optimize output and
automate, where appropriate
Get your email list up and
running, like now.
Use a service, like Marketo,
Mailchimp or Eloqua
PASSION
PURPOSE
INTEGRITY
To schedule a meeting with Sarah, email
prsarahevans@gmail.com.
MORE?
The Difference Between Content Marketing and Great Content - Sarah Evans (Social Fresh WEST 2013)
The Difference Between Content Marketing and Great Content - Sarah Evans (Social Fresh WEST 2013)
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The Difference Between Content Marketing and Great Content - Sarah Evans (Social Fresh WEST 2013)

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  • Transcript of "The Difference Between Content Marketing and Great Content - Sarah Evans (Social Fresh WEST 2013)"

    1. 1. Sarah Evans FAVES + CO. Sevans Strategy sarahsfav.es
    2. 2. Content Marketing A term that refers to anything you create online (or off) to drive traffic back to your site.
    3. 3. I’m sharing information I believe others want to know. And that is the fundamental starting point for creating great content. Creating with passion, with integrity and with purpose can change everything.
    4. 4. GREAT CONTENT
    5. 5. A picture really is worth a lot of words, just make sure it’s optimized for the web. • Compress it (TinyPNG) • Include main local keywords in filename • Use good ALT text • Add to Flickr and link back to your website from it
    6. 6. KNOW YOUR AUDIENCE! • Primarily ages 21-49 • Live in the U.S., Canada, U.K. (English-speaking countries) • Love foreign travel and “ethnic” experiences Reader demographics • Earn more than $76,000 per year • Can’t get enough of gadgets and upscale brands • Have diverse media tastes On average, 60K views per month and thousands of social shares.
    7. 7. If you have the money or bandwidth, pay for great design. $$$
    8. 8. • 80% of people will read your headlines. • But only 20% of those people will read the rest of your content! KISSmetrics Has an amazing headline.
    9. 9. It’s all about the “like,” retweet, pin, +1, etc… EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
    10. 10. Social media help content get indexed faster and shows you’re authoritative Tweeting cuts indexation time by 50% and reduces the time it takes Googlebot to find your content from 2 hours to :02 seconds WhiteFire, an SEO Company
    11. 11. DOES NOT TAKE FOREVER TO LOAD http://tools.pingdom.com/fpt/
    12. 12. THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you like it, then you should have put a filter on it.
    13. 13. 7 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE 1. Phonto 2. Over 3. News Booth 4. Whims 5. Phoster 6. VSCOcam 7. Screenshot *iOS recommendations
    14. 14. Photos on Facebook Generate 53% More Likes Than the Average Post HubSpot, 2012 Even though it takes more work, post native photos on Facebook.
    15. 15. http://sarahsfav.es/2012/07/31/i phoneography/ iPhone Photography: The Visual Guide By @alliworthington ($5.00) • Never, ever zoom • Don’t be a flasher. • Light matters • Use editing apps
    16. 16. 5 to 10 posts a day is ideal, and don’t forget social shares Guest contributors. Curate. Aggregate. Original.
    17. 17. EDITORIAL CALENDAR Check out Evernote, Tracky or, a plug-in on WordPress
    18. 18. Planandbenimble
    19. 19. Define your style • Headline: optimized for search, compelling, no more than 100 characters (approximately two sentences) • Teaser / subhead / lead / nut graph: optimized for search, link to access main story content, bold key words and phrases • Front page photo: square image, cropped, re-sized appropriately: .JPG, .png or .GIF • Full article main photo: 600 x 600, center
    20. 20. Photo + Video + Audio + Written The full (web) circle Instagram = 15 seconds; Vine = 6 seconds
    21. 21. Make sure your content works on mobile and tablet devices
    22. 22. FREE TOOL*!!! *okay, only for 7 days https://bmobilized.com
    23. 23. SOMETIMES, IT BREAKS ALL OF THE RULES “According to Alexa, Reddit generates more traffic than The New York Times, Fox News and Skype, with approximately 70 million unique visitors a month and around five billion page views.” -Jay Caspian King, New York Times
    24. 24. • IFTTT • Buffer • Pinerly • Evernote • Do Share Use workhacks to optimize output and automate, where appropriate
    25. 25. Get your email list up and running, like now. Use a service, like Marketo, Mailchimp or Eloqua
    26. 26. PASSION PURPOSE INTEGRITY
    27. 27. To schedule a meeting with Sarah, email prsarahevans@gmail.com. MORE?
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