The Difference Between Content Marketing and Great Content - Sarah Evans (Social Fresh WEST 2013)Presentation Transcript
FAVES + CO.
A term that refers to
anything you create
online (or off) to
drive traffic back to
I’m sharing information I believe others want
to know. And that is the fundamental starting
point for creating great content. Creating with
passion, with integrity and with purpose can
A picture really is worth a lot of words, just make
sure it’s optimized for the web.
• Compress it (TinyPNG)
• Include main local
keywords in filename
• Use good ALT text
• Add to Flickr and link
back to your website
KNOW YOUR AUDIENCE!
• Primarily ages 21-49
• Live in the U.S., Canada,
• Love foreign travel and
• Earn more than $76,000
• Can’t get enough of
• Have diverse media tastes
On average, 60K views per month
and thousands of social shares.
If you have the money or bandwidth,
pay for great design.
• 80% of people will read your
• But only 20% of those people will
read the rest of your content!
Has an amazing headline.
It’s all about the “like,” retweet, pin, +1, etc…
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
Social media help content get
indexed faster and shows
Tweeting cuts indexation time by 50% and reduces the
time it takes Googlebot to find your content from 2 hours to
WhiteFire, an SEO Company
DOES NOT TAKE FOREVER TO LOAD
THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put
a filter on it.
7 APPS FOR CREATING GREAT
VISUALS FROM YOUR PHONE
3. News Booth
More Likes Than
Even though it takes more work, post native
photos on Facebook.
iPhone Photography: The Visual Guide
By @alliworthington ($5.00)
• Never, ever zoom
• Don’t be a flasher.
• Light matters
• Use editing apps
5 to 10 posts a day is ideal,
and don’t forget social shares
Guest contributors. Curate. Aggregate. Original.
Check out Evernote, Tracky or, a
plug-in on WordPress
• Headline: optimized for search, compelling, no more than 100
characters (approximately two sentences)
• Teaser / subhead / lead / nut graph: optimized for search, link
to access main story content, bold key words and phrases
• Front page photo: square image, cropped, re-sized
appropriately: .JPG, .png or .GIF
• Full article main photo: 600 x 600, center
Photo + Video + Audio + Written
Instagram = 15 seconds; Vine = 6 seconds
Make sure your content works on mobile
and tablet devices
*okay, only for 7 days
SOMETIMES, IT BREAKS
ALL OF THE RULES
“According to Alexa, Reddit generates more traffic
than The New York Times, Fox News and Skype,
with approximately 70 million unique visitors a month
and around five billion page views.”
-Jay Caspian King, New York Times
• Do Share
Use workhacks to optimize output and
automate, where appropriate
Get your email list up and
running, like now.
Use a service, like Marketo,
Mailchimp or Eloqua
To schedule a meeting with Sarah, email