View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
How To Avoid Shiny ObjectSyndrome1. Have Patience: No need to rush in2. Test Personally3. Land claim: It’s ok to grab your brand name4. Research professionally: peers, early adopters, demos, reviews5. Value opportunity compared to current solutions6. Replace or augment?7. Define Investment: dollars and people over time8. Reassess#freshsos
High Tech Specialized B2B BrandEngage younger demographic, tap into new audiencePlatformsComscore research showed audience frequents Youtube andindustry forumsExecutionDeveloped an educational/entertaining Youtube series andcreated a series of infographics and seeded them through socialchannels#freshsos
Fortune 500 CompanyOperationalized The Content Marketing ProcessBrand NarrativeUsed Perculate to help the brand discover content that wasrelevant to their audienceContent Process & PublishingUsed Kapost to operationalize content creation, approval anddistribution process#freshsos
Mid-sized B2B CompanyCreated Efficiencies With Content PlanningContent PlanningUsed Divvy HQ to replace Google Docs as the global contentcalendarContent PublishingUsed Vitrue to publish content on Facebook and Twitter#freshsos