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Social Media Integration by Greg Cangialosi - Social Fresh Charlotte 8-24-09
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Social Media Integration by Greg Cangialosi - Social Fresh Charlotte 8-24-09

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  • 1. Social Media Integration.                  
  • 2. - Macro trends & landscape. - Common Integration Tactics. - Measurement   - Q&A Agenda.
  • 3. It's a VERY INTERESTING time to be a marketer .
  • 4. Trends.
  • 5. Social media. We dig it the most. Not to get all statistical or anything but.....      
  • 6. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
  • 7.   The tools are just that..... they are tools.   Technology is the Enabler
  • 8.  
  • 9. Community + Relationships + Engagement = "Social Media Integration"     It's ALL about People.
  • 10.  
  • 11. ROI of Social Media: Research
  • 12.  
  • 13. Publishing is Marketing 2.0.
  • 14. The Content Challenge.
  • 15. The Internal Champion.
  • 16. The Editorial Calendar.
  • 17.  
  • 18.  
  • 19. Social Media & Email .
  • 20. Social. Marketing. Transactional.
  • 21. Email is the currency of all accounts. The only commonality in a web 2.0 world
  • 22. Email is the "digital glue"  of the social web.
  • 23. Email is a key driver of social content...      ...now more than ever before.
  • 24.  
  • 25. Converting Subscribers to Community .
  • 26. Converting Community to Subscribers .
  • 27.  
  • 28.  
  • 29. Measurement.
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Power Listening - Data in Action
  • 37. The Low Lying Fruit:
      • Find your internal champion.
      • Monitor and listen to the conversation. 
      • Send regular, timely communications via email.
      • Start and write an active, regular blog.
      • Work from an editorial calendar.
      • Use social networks to connect & engage.
      • Use twitter as a distribution / engagement channel.
      • Leverage new media as often as possible.
      • Experiment, evaluate, adapt.
  • 38. Thank You! Q&A   Greg Cangialosi   Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter

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