THE SOCIAL LAYER http://dwindy1-walkingeagle.blogspot.com
PRACTICAL ADVICE FOR SOCIAL Have a game plan and now how it fits into the rest of the marketing mix Taking an existing marketing campaign and finding ways to make it social and shareable for your audience can have more impact than executing a standalone social idea
BEST PRACTICE FOR SOCIAL Who are you talking with? How are they using new media? What are they telling you, either directly or indirectly?
SOCIAL CAMPAIGN RESULTS• Biggest weekend of fan growth on both Facebook and Twitter ever – no like gate, minimal ad spend• 100+ people submitted fan Driver Love photos• The launch weekend, #DriverLove and R11sLove received a combined 2,644 mentions; 150K impressions