Revolutionizing Corporate Communication<br />10 Tips for Driving Organizational Change<br />1<br />
OUR MISSION<br />2<br />WORLD DOMINATION<br />Complete integration of social media into every internal and external commun...
Third World Social Media<br />3<br />LET’S HOPE THERE’S NOT A CRISIS<br />But…<br />No Vision<br />No Infrastructure<br />...
&<br />4<br />
1.  The Social Media Task Force<br />5<br /><ul><li>Slow
Redundant
Indecisive</li></li></ul><li>Social Media Leaders<br />6<br />CZAR<br />TYRANT<br />DICTATOR<br />
2.  Social Media Strategies<br />7<br /><ul><li>Stagnant
Brand-centric
Don’t account for the unknown</li></li></ul><li>Organizational Philosophies<br />8<br />S<br />Servant’s Heart<br />W<br /...
3.  Interns<br />9<br /><ul><li>Institutional Knowledge
Information
“Klout”</li></li></ul><li>Seasoned Employees<br />10<br />
4.  PR & Marketing<br />11<br />PR<br />MARKETING<br />
Customers<br />12<br />What are <br />your Customers<br /> saying<br />What do <br />they want<br />Need people who<br />c...
5.  Numbers<br />13<br />Blah, <br />Blah, <br />Blah.<br />
Trends, Patterns & Value<br />14<br />DAZZLE<br />ME!<br />DAZZLE<br />ME!<br />DAZZLE<br />ME!<br />What are the numbers ...
CASE STUDY:  Social Media Fare Sale<br />15<br />7<br />
6.  Twitter & Facebook<br />16<br />
Think Bigger<br />17<br />BLOG<br />SEO<br />Social Media Home Base<br />Control the Message<br />Lead Generation<br />Ana...
7.  Employees<br />18<br />
Employees<br />19<br />
8.  Lawyers<br />20<br />
Risk & Reward<br />21<br />Need to <br />recognize <br />exceptions <br />Balance<br />risk and<br />reward<br />Build <br...
9.  Contests<br />22<br />
Becoming a Social Business<br />23<br />What other parts <br />of your business<br />can benefit from<br />social media<br...
10.  Malcolm Gladwell<br />24<br />“The evangelists of social media seem to believe that a Facebook friend is the same as ...
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Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula Berg

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  •  In closing, so many organizations still view social media as a risk and a burden, but it truly is a gift. And as social media practitioners, I think the onus is on us, to change minds, drive change, and really push this revolution.  Thanks.
  • Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula Berg

    1. 1. Revolutionizing Corporate Communication<br />10 Tips for Driving Organizational Change<br />1<br />
    2. 2. OUR MISSION<br />2<br />WORLD DOMINATION<br />Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations. <br />
    3. 3. Third World Social Media<br />3<br />LET’S HOPE THERE’S NOT A CRISIS<br />But…<br />No Vision<br />No Infrastructure<br />No Analysis<br />No Momentum<br />
    4. 4. &<br />4<br />
    5. 5. 1. The Social Media Task Force<br />5<br /><ul><li>Slow
    6. 6. Redundant
    7. 7. Indecisive</li></li></ul><li>Social Media Leaders<br />6<br />CZAR<br />TYRANT<br />DICTATOR<br />
    8. 8. 2. Social Media Strategies<br />7<br /><ul><li>Stagnant
    9. 9. Brand-centric
    10. 10. Don’t account for the unknown</li></li></ul><li>Organizational Philosophies<br />8<br />S<br />Servant’s Heart<br />W<br />Warrior Spirit<br />A<br />Fun-Loving Attitude<br />
    11. 11. 3. Interns<br />9<br /><ul><li>Institutional Knowledge
    12. 12. Information
    13. 13. “Klout”</li></li></ul><li>Seasoned Employees<br />10<br />
    14. 14. 4. PR & Marketing<br />11<br />PR<br />MARKETING<br />
    15. 15. Customers<br />12<br />What are <br />your Customers<br /> saying<br />What do <br />they want<br />Need people who<br />can think,speak <br />and advocate<br />for them<br />
    16. 16. 5. Numbers<br />13<br />Blah, <br />Blah, <br />Blah.<br />
    17. 17. Trends, Patterns & Value<br />14<br />DAZZLE<br />ME!<br />DAZZLE<br />ME!<br />DAZZLE<br />ME!<br />What are the numbers tying to tell you?<br />What are you trying to prove?<br />What should we be doing differently?<br />What do you going to do about it?<br />Who cares?<br />
    18. 18. CASE STUDY: Social Media Fare Sale<br />15<br />7<br />
    19. 19. 6. Twitter & Facebook<br />16<br />
    20. 20. Think Bigger<br />17<br />BLOG<br />SEO<br />Social Media Home Base<br />Control the Message<br />Lead Generation<br />Analytics<br />Blogs<br />Forums<br />email<br />Photo<br />Video<br />Internal<br />Communication<br />
    21. 21. 7. Employees<br />18<br />
    22. 22. Employees<br />19<br />
    23. 23. 8. Lawyers<br />20<br />
    24. 24. Risk & Reward<br />21<br />Need to <br />recognize <br />exceptions <br />Balance<br />risk and<br />reward<br />Build <br />relationships<br />with your <br />legal team<br />
    25. 25. 9. Contests<br />22<br />
    26. 26. Becoming a Social Business<br />23<br />What other parts <br />of your business<br />can benefit from<br />social media<br />How can you<br />integrate your<br />efforts to across <br />channels to <br />maximize<br />results<br />What value can <br />you provide beyond<br />fun and games<br />
    27. 27. 10. Malcolm Gladwell<br />24<br />“The evangelists of social media seem to believe that a Facebook friend is the same as a real friend” <br />“Online relationships are weak”<br />“Twitter is a way of following (or being followed by) people you may never have met”<br />“Facebook is a tool for keeping up with people you would not otherwise stay in touch with.”<br />
    28. 28. You<br />25<br />BRING IT!<br />
    29. 29. CONTACT ME ANYTIME<br />26<br />Pberg@LinhartPR.com<br />@paulaberg<br />
    30. 30. Instinctively knows your brand, operations, and policies <br />Understands the inner workings of your organization and has established relationships with leaders and key internal stakeholders - meaning they know how to get information quickly, who to get it from, and how to incite internal action when needed<br />Has a natural gift for messaging and embodies your brand, voice, and persona<br />Can think like and empathize with your employees, customers and stakeholders<br />Has a thick skin and the maturity to always take the high road<br />Can recognize and prevent crises before they occur<br />Is willing to personally take it on the chin to protect and defend your organization – both internally and externally <br />Has a hunger to do amazing work and a willingness to put in the extra time and effort to do it <br />Is social media savvy and possesses general knowledge of relevant digital platforms <br />Is able to lead and inspire the internal change that will be needed to make your organization a truly social business<br />10 Qualities for Your Perfect Social Media Manager<br />27<br />
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