Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula Berg
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Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula Berg

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  •  In closing, so many organizations still view social media as a risk and a burden, but it truly is a gift. And as social media practitioners, I think the onus is on us, to change minds, drive change, and really push this revolution.  Thanks.

Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula Berg Presentation Transcript

  • 1. Revolutionizing Corporate Communication
    10 Tips for Driving Organizational Change
    1
  • 2. OUR MISSION
    2
    WORLD DOMINATION
    Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.
  • 3. Third World Social Media
    3
    LET’S HOPE THERE’S NOT A CRISIS
    But…
    No Vision
    No Infrastructure
    No Analysis
    No Momentum
  • 4. &
    4
  • 5. 1. The Social Media Task Force
    5
    • Slow
    • 6. Redundant
    • 7. Indecisive
  • Social Media Leaders
    6
    CZAR
    TYRANT
    DICTATOR
  • 8. 2. Social Media Strategies
    7
    • Stagnant
    • 9. Brand-centric
    • 10. Don’t account for the unknown
  • Organizational Philosophies
    8
    S
    Servant’s Heart
    W
    Warrior Spirit
    A
    Fun-Loving Attitude
  • 11. 3. Interns
    9
    • Institutional Knowledge
    • 12. Information
    • 13. “Klout”
  • Seasoned Employees
    10
  • 14. 4. PR & Marketing
    11
    PR
    MARKETING
  • 15. Customers
    12
    What are
    your Customers
    saying
    What do
    they want
    Need people who
    can think,speak
    and advocate
    for them
  • 16. 5. Numbers
    13
    Blah,
    Blah,
    Blah.
  • 17. Trends, Patterns & Value
    14
    DAZZLE
    ME!
    DAZZLE
    ME!
    DAZZLE
    ME!
    What are the numbers tying to tell you?
    What are you trying to prove?
    What should we be doing differently?
    What do you going to do about it?
    Who cares?
  • 18. CASE STUDY: Social Media Fare Sale
    15
    7
  • 19. 6. Twitter & Facebook
    16
  • 20. Think Bigger
    17
    BLOG
    SEO
    Social Media Home Base
    Control the Message
    Lead Generation
    Analytics
    Blogs
    Forums
    email
    Photo
    Video
    Internal
    Communication
  • 21. 7. Employees
    18
  • 22. Employees
    19
  • 23. 8. Lawyers
    20
  • 24. Risk & Reward
    21
    Need to
    recognize
    exceptions
    Balance
    risk and
    reward
    Build
    relationships
    with your
    legal team
  • 25. 9. Contests
    22
  • 26. Becoming a Social Business
    23
    What other parts
    of your business
    can benefit from
    social media
    How can you
    integrate your
    efforts to across
    channels to
    maximize
    results
    What value can
    you provide beyond
    fun and games
  • 27. 10. Malcolm Gladwell
    24
    “The evangelists of social media seem to believe that a Facebook friend is the same as a real friend”
    “Online relationships are weak”
    “Twitter is a way of following (or being followed by) people you may never have met”
    “Facebook is a tool for keeping up with people you would not otherwise stay in touch with.”
  • 28. You
    25
    BRING IT!
  • 29. CONTACT ME ANYTIME
    26
    Pberg@LinhartPR.com
    @paulaberg
  • 30. Instinctively knows your brand, operations, and policies
    Understands the inner workings of your organization and has established relationships with leaders and key internal stakeholders - meaning they know how to get information quickly, who to get it from, and how to incite internal action when needed
    Has a natural gift for messaging and embodies your brand, voice, and persona
    Can think like and empathize with your employees, customers and stakeholders
    Has a thick skin and the maturity to always take the high road
    Can recognize and prevent crises before they occur
    Is willing to personally take it on the chin to protect and defend your organization – both internally and externally
    Has a hunger to do amazing work and a willingness to put in the extra time and effort to do it
    Is social media savvy and possesses general knowledge of relevant digital platforms
    Is able to lead and inspire the internal change that will be needed to make your organization a truly social business
    10 Qualities for Your Perfect Social Media Manager
    27