#3the content ﬂow.All 43 tiles posted on Day1.Pinterest.com/espnW #ColdList PinboardTiles post 1/day. Link back to espnW.com/ColdListTiles post 1/day.Tried links to espnW.com/ColdList &Pinboard.Tiles uploaded & tweeted 1/day as Twitter Photos.Tried with and without links to espnW.com/ColdList.Infographics seeded on sub-reddits.
#6POSTMORTEM FINDINGSWHAT WORKED:1. Pinterest tiles drive LINKS to W.com/ColdList page.2. Uploading Cold List tiles as Twitter Photos.3. Reddit sub-boards drove tons of traffic (more...)4. Driving to the URL was on-point. Our partners will‘own’ a skinnable environment there.5. Making each tile a page view on the site.6. Site sharing is simple. Good UX.7. Using SHAREABLE OBJECTS to drive to SITECONTENT.
#6POSTMORTEM FINDINGSWHAT DIDN’T:1. Our initial goals for increase in Facebook Likes wastoohigh.2. Also think that goal was off-base to begin with.3. Content ﬂow from platforms was off at ﬁrst.4. We can better optimize adjacent content on W.com.5. Need to seed these with more ‘affiliates’ and packageout.SPLITTING OUR GOALS ALWAYS HURTS US.