Being There Before The Sale - Social Fresh Charlotte 2010 - Greg Cangialosi

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Being There Before The Sale - Social Fresh Charlotte 2010 - Greg Cangialosi

  1. 1. Being there BEFORE the Sale. Greg Cangialosi
  2. 2.   Our story… Our approach ….
  3. 3.  
  4. 4. Found our internal champion(s)
  5. 5. Turned Marketing into a Publishing organization
  6. 6. Turned Marketing into a Publishing organization
  7. 7. Work from an editorial calendar.
  8. 8. Use [enter tool here] as distribution & conversation channel.
  9. 9. Monitor & listen to the conversation
  10. 10. Use social networks to engage & connect.
  11. 11. Use social networks to engage & connect.
  12. 12. Use social networks to engage & connect.
  13. 13. Send frequent email communications.
  14. 14. Experiment, evaluate, adapt.
  15. 15. So, is it working?
  16. 16. 424,351 inbound links. (and growing…)
  17. 17. Social = 22%
  18. 18. Social CRM … The Next Level
  19. 19.   … before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….
  20. 21. • Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
  21. 23. Some takeaways...
  22. 24. Sales is a by-product of participation
  23. 25. Avoid the “ Kumbaya Effect”      
  24. 26.   Social is SERIOUS business.
  25. 27.   Brands need personality ( people work with people )
  26. 28.   It’s about TRUST & REAL Relationships
  27. 29.   Can your brand be social ?
  28. 30. The show goes on ...
  29. 31. Thank You! Q&A   Greg Cangialosi   Connect: 410.230.0061 x104 greg@blueskyfactory.com  www.blueskyfactory.com www.thetrendjunkie.com  @gregcangialosi @blueskyfactory 

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