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Being There Before The Sale - Social Fresh Charlotte 2010 - Greg Cangialosi
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Being There Before The Sale - Social Fresh Charlotte 2010 - Greg Cangialosi

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Transcript

  • 1. Being there BEFORE the Sale. Greg Cangialosi
  • 2.   Our story… Our approach ….
  • 3.  
  • 4. Found our internal champion(s)
  • 5. Turned Marketing into a Publishing organization
  • 6. Turned Marketing into a Publishing organization
  • 7. Work from an editorial calendar.
  • 8. Use [enter tool here] as distribution & conversation channel.
  • 9. Monitor & listen to the conversation
  • 10. Use social networks to engage & connect.
  • 11. Use social networks to engage & connect.
  • 12. Use social networks to engage & connect.
  • 13. Send frequent email communications.
  • 14. Experiment, evaluate, adapt.
  • 15. So, is it working?
  • 16. 424,351 inbound links. (and growing…)
  • 17. Social = 22%
  • 18. Social CRM … The Next Level
  • 19.   … before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….
  • 20.  
  • 21. • Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
  • 22.  
  • 23. Some takeaways...
  • 24. Sales is a by-product of participation
  • 25. Avoid the “ Kumbaya Effect”      
  • 26.   Social is SERIOUS business.
  • 27.   Brands need personality ( people work with people )
  • 28.   It’s about TRUST & REAL Relationships
  • 29.   Can your brand be social ?
  • 30. The show goes on ...
  • 31. Thank You! Q&A   Greg Cangialosi   Connect: 410.230.0061 x104 greg@blueskyfactory.com  www.blueskyfactory.com www.thetrendjunkie.com  @gregcangialosi @blueskyfactory