Pinterest, An Expression Engine by Shauna Causey

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  • 1. Pin It. Pin It. PIN IT! Save-and-Share Photo Sites:A Look at Pinterest and Clipboard by @ShaunaCausey
  • 2.
  • 3. Pinning: It’s like a sport…
  • 4.“Hottest start-up in Silicon Valley.” -WSJ“Twitter for photos.” -Technorati“Proving competition for Facebook.” –The Texan Delicious + Flickr + Twitter in one site.
  • 5. Pinterest: 101SET-UP• Add profile info• Link Facebook and TwitterUSE• Upload images or vidoes (pins)• Include a click-through link for each pin• Repin other photos from the feedPROMOTE/ENCOURAGE SHARING• Add a “follow” or “pin it” button from your site• Integrate Pinterest into your communication plan: drive traffic and promote your boards across platforms.
  • 6. Pin. Save. Share any photo.What is Pinterest? A place to organize and share all the beautiful things you find on the web.
  • 7. What is it? Photo sharing social website and mobile app Profile, newsfeed, and photosarrangedby groups (boards)
  • 8. The user’s feed:A streamof photos fromeveryone you’refollowing
  • 9. Pinterest: Why It Stands Out• Simple, Easy Design: “One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack• Low maintenance for brands• Strong sharing component• Fosters aspirational actions around our interest graph• Sales Potential: Is it finally social commerce?
  • 10. Pinterest Stats
  • 11. Pinterest Stats Google
  • 12. Who’s on the site? Google
  • 13. Who’s on the site? Google
  • 14. Pinterest: why all the hype about a few brands?• Most the media examples were early adopters• Tell a story throughphotos• Cross promote from other social sites• Follow active users back• Pin product regularly• Learn and adapt based on community favorites (repins and likes)• Find creative uses
  • 15. Poll: Why do you use Pinterest?
  • 16. #1 Find and save recipes
  • 17. #2 Fashion ideas
  • 18. #3 Inspirational Quotes
  • 19. #4 News updates
  • 20. #5 Home ideas
  • 21. #6 Research on trip planning
  • 22. #7 Funny photos
  • 23. #8 Cute kid pics
  • 24. Brands and Examples
  • 25. Pinterest: Brands Who Rock…• Whole Foods• Land’s End• ModCloth• West Elm• Etsy• Birch Box
  • 26. FeaturingFan Faves
  • 27. Contests
  • 28. Land’s End: Pin It To Win It Contest
  • 29. Activism
  • 30. Awareness for an event
  • 31. Sharing Ideas
  • 32. Pinterest: What’s next?• Affiliate sales (in some form)• Forecasting trends• Crowdsourcing
  • 33. Just a few ideas for brands...• Behind the scenes shots• Brand lifestyle boards• Employee and community wish lists• Posts about location/geography near the office• Infographics• Announce news- graphic press release
  • 34. A note about Clipboard: the Pinterest for geeks…
  • 35. Clipboard.comA place to save and share the web.
  • 36. Clipboard: Why It Stands OutBesides having a similar experience toPinterest, Clipboard stands out for a fewreasons:1) Easy to save text, not just photos:Save tweets, articles, and photos, entireweb pages and photos.2) Public and private clippingfunctionality3) Technology: easy to use Clipper toolfor text and photos
  • 37. Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know: