Pinterest, An Expression Engine by Shauna CauseyPresentation Transcript
Pin It. Pin It. PIN IT! Save-and-Share Photo Sites:A Look at Pinterest and Clipboard by @ShaunaCausey
Pinning: It’s like a sport…
Pinterest.com“Hottest start-up in Silicon Valley.” -WSJ“Twitter for photos.” -Technorati“Proving competition for Facebook.” –The Texan Delicious + Flickr + Twitter in one site.
Pinterest: 101SET-UP• Add profile info• Link Facebook and TwitterUSE• Upload images or vidoes (pins)• Include a click-through link for each pin• Repin other photos from the feedPROMOTE/ENCOURAGE SHARING• Add a “follow” or “pin it” button from your site• Integrate Pinterest into your communication plan: drive traffic and promote your boards across platforms.
Pin. Save. Share any photo.What is Pinterest? A place to organize and share all the beautiful things you find on the web.
What is it? Photo sharing social website and mobile app Profile, newsfeed, and photosarrangedby groups (boards)
The user’s feed:A streamof photos fromeveryone you’refollowing
Pinterest: Why It Stands Out• Simple, Easy Design: “One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack• Low maintenance for brands• Strong sharing component• Fosters aspirational actions around our interest graph• Sales Potential: Is it finally social commerce?
Pinterest Stats Compete.com
Pinterest Stats Google
Who’s on the site? Google
Who’s on the site? Google
Pinterest: why all the hype about a few brands?• Most the media examples were early adopters• Tell a story throughphotos• Cross promote from other social sites• Follow active users back• Pin product regularly• Learn and adapt based on community favorites (repins and likes)• Find creative uses
Poll: Why do you use Pinterest?
#1 Find and save recipes
#2 Fashion ideas
#3 Inspirational Quotes
#4 News updates
#5 Home ideas
#6 Research on trip planning
#7 Funny photos
#8 Cute kid pics
Brands and Examples
Pinterest: Brands Who Rock…• Whole Foods• Land’s End• ModCloth• West Elm• Etsy• Birch Box
Land’s End: Pin It To Win It Contest
Awareness for an event
Pinterest: What’s next?• Affiliate sales (in some form)• Forecasting trends• Crowdsourcing
Just a few ideas for brands...• Behind the scenes shots• Brand lifestyle boards• Employee and community wish lists• Posts about location/geography near the office• Infographics• Announce news- graphic press release
A note about Clipboard: the Pinterest for geeks…
Clipboard.comA place to save and share the web.
Clipboard: Why It Stands OutBesides having a similar experience toPinterest, Clipboard stands out for a fewreasons:1) Easy to save text, not just photos:Save tweets, articles, and photos, entireweb pages and photos.2) Public and private clippingfunctionality3) Technology: easy to use Clipper toolfor text and photos
Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know: ShaunaCausey@gmail.com Pinterest.com/ShaunaCausey Clipboard.com/Shauna