Kipp Bodnar

Social MediaLead Generation

I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar

I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2

#B2BSM

I am a dork.

We’ve got aa Problem.

73% of CEOsdon’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

Marketing isn’tArts and Crafts.

We’re creative.

An opportunity,not a problem.

Youropportunity, toshine.

Leads fixthe problem.

What is aLead?

LEADS AREA PROXYFOR SALES.

Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar Tweet This! #B2BSM

What is aSocial Media?

Social Mediaisn’t huggingcustomers.

Social Media that doesn’t drive revenue is destined for failure.@KippBodnar Tweet This! #B2BSM

How Social Media LeadsHappen1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page

InformationTransactions

3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:

1 Build Social Media Reach 2 Maximize Content Discovery3 Conversion Ubiquity

1 Build Social Media Reach

BuildSocial MediaReach.

Follow. Friend.Connect.

Share lots oflinks.

BITLY, 9/2011The shelf life of a social media link is 3 hours.

AutomaticSharing

Leverageexistingcontacts.

Use email forreach building.

2 Maximize Content Discovery

Closed MillionsIn Sales FromOnline LeadsROI – 2800%!

ContentCalendar.

Build socialthank you pages.

3 Conversion Ubiquity

Marketing ismath.

What is aCall-to-Action?

Place CTAsEverywhere.

Google.com/DFP

Testing CTAs aid testing.

What canyou stopdoing ?

Build Social Media1 Reach 2 Maximize Content Discovery3 Conversion Ubiquity

Mastered theMystery.

Proved theCEO Wrong.

You’re theStar.

THANK YOU.

Kipp Bodnar

by Social Fresh

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Kipp Bodnar Presentation Transcript

Kipp Bodnar

by Social Fresh

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Kipp Bodnar Presentation Transcript

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