Social MediaLead Generation
I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you.       @KippBodnar
I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book.     amzn.to/b2bsm2
#B2BSM
I am a dork.
We’ve got aa Problem.
73%    of CEOsdon’t believe  marketers        drive   revenue.                            91         FOURNAISE MARKETING G...
Marketing isn’tArts and Crafts.
We’re creative.
An opportunity,not a problem.
Youropportunity, toshine.
Leads fixthe problem.
What is aLead?
LEADS AREA PROXYFOR SALES.
Your goal shouldnt              be to buy leads.              Your goal should be              to buy customers.@KippBodna...
What is aSocial Media?
Social Mediaisn’t huggingcustomers.
Social Media that          doesn’t drive          revenue is destined          for failure.@KippBodnar                    ...
How Social Media LeadsHappen1Twee   t         Landing          Page                   Form   Lead Like     Blog     CTA   ...
InformationTransactions
3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:
1   Build Social Media    Reach    2      Maximize Content           Discovery3    Conversion Ubiquity
1   Build    Social Media    Reach
BuildSocial MediaReach.
Follow. Friend.Connect.
Share lots oflinks.
BITLY, 9/2011The shelf life of a social media link is                   3 hours.
AutomaticSharing
Leverageexistingcontacts.
Use email forreach building.
2   Maximize    Content    Discovery
Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
ContentCalendar.
Build socialthank you pages.
3   Conversion    Ubiquity
Marketing ismath.
What is aCall-to-Action?
Place CTAsEverywhere.
Google.com/DFP
Testing          CTAs          aid testing.
What canyou stopdoing ?
Build Social Media1   Reach    2      Maximize Content           Discovery3    Conversion Ubiquity
Mastered theMystery.
Proved theCEO Wrong.
You’re theStar.
THANK YOU.
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
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  • People need stuff to share too
  • Conversion Rates
  • Kipp Bodnar

    1. 1. Social MediaLead Generation
    2. 2. I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
    3. 3. I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
    4. 4. #B2BSM
    5. 5. I am a dork.
    6. 6. We’ve got aa Problem.
    7. 7. 73% of CEOsdon’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
    8. 8. Marketing isn’tArts and Crafts.
    9. 9. We’re creative.
    10. 10. An opportunity,not a problem.
    11. 11. Youropportunity, toshine.
    12. 12. Leads fixthe problem.
    13. 13. What is aLead?
    14. 14. LEADS AREA PROXYFOR SALES.
    15. 15. Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar Tweet This! #B2BSM
    16. 16. What is aSocial Media?
    17. 17. Social Mediaisn’t huggingcustomers.
    18. 18. Social Media that doesn’t drive revenue is destined for failure.@KippBodnar Tweet This! #B2BSM
    19. 19. How Social Media LeadsHappen1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
    20. 20. InformationTransactions
    21. 21. 3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:
    22. 22. 1 Build Social Media Reach 2 Maximize Content Discovery3 Conversion Ubiquity
    23. 23. 1 Build Social Media Reach
    24. 24. BuildSocial MediaReach.
    25. 25. Follow. Friend.Connect.
    26. 26. Share lots oflinks.
    27. 27. BITLY, 9/2011The shelf life of a social media link is 3 hours.
    28. 28. AutomaticSharing
    29. 29. Leverageexistingcontacts.
    30. 30. Use email forreach building.
    31. 31. 2 Maximize Content Discovery
    32. 32. Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
    33. 33. ContentCalendar.
    34. 34. Build socialthank you pages.
    35. 35. 3 Conversion Ubiquity
    36. 36. Marketing ismath.
    37. 37. What is aCall-to-Action?
    38. 38. Place CTAsEverywhere.
    39. 39. Google.com/DFP
    40. 40. Testing CTAs aid testing.
    41. 41. What canyou stopdoing ?
    42. 42. Build Social Media1 Reach 2 Maximize Content Discovery3 Conversion Ubiquity
    43. 43. Mastered theMystery.
    44. 44. Proved theCEO Wrong.
    45. 45. You’re theStar.
    46. 46. THANK YOU.
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