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Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
Kipp Bodnar
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  • Connect to milk and pour glass
  • People need stuff to share too
  • Conversion Rates
  • Transcript

    • 1. Social MediaLead Generation
    • 2. I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
    • 3. I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
    • 4. #B2BSM
    • 5. I am a dork.
    • 6. We’ve got aa Problem.
    • 7. 73% of CEOsdon’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
    • 8. Marketing isn’tArts and Crafts.
    • 9. We’re creative.
    • 10. An opportunity,not a problem.
    • 11. Youropportunity, toshine.
    • 12. Leads fixthe problem.
    • 13. What is aLead?
    • 14. LEADS AREA PROXYFOR SALES.
    • 15. Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar Tweet This! #B2BSM
    • 16. What is aSocial Media?
    • 17. Social Mediaisn’t huggingcustomers.
    • 18. Social Media that doesn’t drive revenue is destined for failure.@KippBodnar Tweet This! #B2BSM
    • 19. How Social Media LeadsHappen1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
    • 20. InformationTransactions
    • 21. 3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:
    • 22. 1 Build Social Media Reach 2 Maximize Content Discovery3 Conversion Ubiquity
    • 23. 1 Build Social Media Reach
    • 24. BuildSocial MediaReach.
    • 25. Follow. Friend.Connect.
    • 26. Share lots oflinks.
    • 27. BITLY, 9/2011The shelf life of a social media link is 3 hours.
    • 28. AutomaticSharing
    • 29. Leverageexistingcontacts.
    • 30. Use email forreach building.
    • 31. 2 Maximize Content Discovery
    • 32. Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
    • 33. ContentCalendar.
    • 34. Build socialthank you pages.
    • 35. 3 Conversion Ubiquity
    • 36. Marketing ismath.
    • 37. What is aCall-to-Action?
    • 38. Place CTAsEverywhere.
    • 39. Google.com/DFP
    • 40. Testing CTAs aid testing.
    • 41. What canyou stopdoing ?
    • 42. Build Social Media1 Reach 2 Maximize Content Discovery3 Conversion Ubiquity
    • 43. Mastered theMystery.
    • 44. Proved theCEO Wrong.
    • 45. You’re theStar.
    • 46. THANK YOU.

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