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Justin Mastrangelo
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Justin Mastrangelo

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Transcript

  • 1. Texting is Not Dead(but the guy above may be)
  • 2. Page 2
  • 3. The Next 22 and ½ Minutes... How texting (or SMS) works Huge audience, huge opportunity SMS and other technologies Yeah, but… Case studies & examples Where to startPage 3
  • 4. Huge Audience, Huge Opportunity.
  • 5. Our Love Affair with Text MessagingPage 5
  • 6. Pew Research Center (Sep 2011) 3 out of 4 Americans send and receive text messages 1 in 3 prefer texting over talkingPage 6
  • 7. Active Mobile Phones in the US 99% - SMS Capable 40% - Smartphones 6% - Scanned a QR Code (comScore, June 2011)Page 7
  • 8. SMS and SmartphonesPage 8
  • 9. SMS and SmartphonesPage 9
  • 10. SMS and Other TechnologiesHow they compare and work together.
  • 11. SMS & Smartphone Apps &Page 11
  • 12. SMS & Mobile Websites/Video &Page 12
  • 13. SMS & QR Codes &Page 13
  • 14. SMS & Email &Page 14
  • 15. SMS & Social &Page 15
  • 16. Yeah, but…
  • 17. Yeah, but… Is this just for targeting “young” people?Page 17
  • 18. Yeah, but… It’s only 160 characters. What can we really say?Page 18
  • 19. Yeah, but… Who really wants to get marketing text messages?Page 19
  • 20. Yeah, but… Won’t SMS just become filled with spam?Page 20
  • 21. Case Studies & Examples
  • 22. At Events: AMA, Pittsburgh ChapterPage 22
  • 23. On the Radio: LASIK Surgery “Text LASIK to 12345 for your chance to win free LASIK surgery”Page 23
  • 24. On TV: Chicago’s Shedd AquariumPage 24
  • 25. On TV: Chicago’s Shedd Aquarium SMS vs. Web Entries 16% 16% SMS (FOX) URL (NBC) URL (ABC) 52% URL (CBS) 16%Page 25
  • 26. SMS and Traditional Media Easiest call-to-action Measures the media Builds database from media Cost-effectivePage 26
  • 27. More Ideas Capture data – email, zip code, etc. Voting & surveys Text-to-screen Text in questions Custom applications & alertsPage 27
  • 28. Where to Start?
  • 29. On LocationPage 29
  • 30. Measure & Enhance Traditional MediaPage 30
  • 31. Capitalize on Missed OpportunitiesPage 31
  • 32. Do This -Page 32
  • 33. At Your EventsFor your chance to win a $50 Amazon.com or iTunes gift card…Page 33
  • 34. At Your Events …text the word FRESH followed by your email address to 77007 TO: 77007 MESSAGE: Fresh email@company.comPage 34
  • 35. At Your Events …text the word FRESH followed by your email address to 77007More Questions?Justin@jainteractive.com@JustinPGH412.334.6835JA.TXT SMS Marketing Platformwww.jatxt.comPage 35

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