Your SlideShare is downloading. ×
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011

941

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
941
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. FEEDING THE BEAST
    Maximizing your Facebook newsfeed value
  • 2. 8%
    THE US
    ADOPTION
    OF SOCIAL
    Twitter
    Social Networks
    52%
    4%
    Location
    Facebook
    51%
  • 3. The truth about wall posts
  • 4. Posts are filtered by EdgeRank
  • 5. Engagement = Reach
  • 6. Don’t think of your wall as twitter or a blog
    Casual, conversational content works better in Facebook
  • 7. Engagement examples
    339K fans
    High
    Low
  • 8. Engagement examples
    768K fans
    High
    Low
  • 9. Engagement examples
    1.4M fans
    High
    Low
  • 10. Engagement examples
    815K fans
    Low
  • 11. 2-3X
    • Touching, emotional stories
    • 12. Provocative, passionate debates
    .5-2X
    1
    • Important sports wins
    • 13. Simple, easy questions
    Most clicked on wall posts
  • 14. Respond
    • Improves EdgeRank
    • 15. Earns more replies
    Weekends
    • More active
    • 16. Schedule posts
    Bonus pro tips
    Balance
    • Don’t over post
    • 17. Promos less than 1 in 10 posts
  • Posts from apps are less engaging
  • 18. Recap on what content works
    • Fun content works
    • 19. Simple questions work
    • 20. Great pictures work
    • 21. Using photo albums for promos work
    • 22. Status updates with promotions don’t work
    • 23. Complicated engagement doesn’t work
    • 24. Top 10 tips don’t work
    • 25. Reposting your blog to the wall doesn’t work
  • Offers go in ads, not in posts
    .05%
    Avg. CTR of ads to non-fans
    .35%
    Avg. CTR of ads to fans
  • 26. Sometimes offers work
  • 27.
  • 28. Then what value do posts have?
    Reach and Engagement
    Community and Fan Growth
  • 29. Engagement brings fans
    Total Fans
    Engagement
  • 30. 75%
    Brand Invite/Ad
    59%
    Friend
    49%
    Search
    Friends are #2 reason to fan
  • 31. Changes to the feed
    How do upcoming newsfeed changes impact tactics?
  • 32. The ticker
  • 33. Top News & Most Recent together
    Hat Tip: @ChadWittman
  • 34. Clustered stories
    Hat Tip: @BrianCarter
  • 35. Questions?
    Thank you!

×