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Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
 

Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011

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    Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011 Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011 Presentation Transcript

    • FEEDING THE BEAST
      Maximizing your Facebook newsfeed value
    • 8%
      THE US
      ADOPTION
      OF SOCIAL
      Twitter
      Social Networks
      52%
      4%
      Location
      Facebook
      51%
    • The truth about wall posts
    • Posts are filtered by EdgeRank
    • Engagement = Reach
    • Don’t think of your wall as twitter or a blog
      Casual, conversational content works better in Facebook
    • Engagement examples
      339K fans
      High
      Low
    • Engagement examples
      768K fans
      High
      Low
    • Engagement examples
      1.4M fans
      High
      Low
    • Engagement examples
      815K fans
      Low
    • 2-3X
      • Touching, emotional stories
      • Provocative, passionate debates
      .5-2X
      1
      • Important sports wins
      • Simple, easy questions
      Most clicked on wall posts
    • Respond
      • Improves EdgeRank
      • Earns more replies
      Weekends
      • More active
      • Schedule posts
      Bonus pro tips
      Balance
      • Don’t over post
      • Promos less than 1 in 10 posts
    • Posts from apps are less engaging
    • Recap on what content works
      • Fun content works
      • Simple questions work
      • Great pictures work
      • Using photo albums for promos work
      • Status updates with promotions don’t work
      • Complicated engagement doesn’t work
      • Top 10 tips don’t work
      • Reposting your blog to the wall doesn’t work
    • Offers go in ads, not in posts
      .05%
      Avg. CTR of ads to non-fans
      .35%
      Avg. CTR of ads to fans
    • Sometimes offers work
    • Then what value do posts have?
      Reach and Engagement
      Community and Fan Growth
    • Engagement brings fans
      Total Fans
      Engagement
    • 75%
      Brand Invite/Ad
      59%
      Friend
      49%
      Search
      Friends are #2 reason to fan
    • Changes to the feed
      How do upcoming newsfeed changes impact tactics?
    • The ticker
    • Top News & Most Recent together
      Hat Tip: @ChadWittman
    • Clustered stories
      Hat Tip: @BrianCarter
    • Questions?
      Thank you!