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Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011
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Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Charlotte 2011

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Transcript

  • 1. FEEDING THE BEAST
    Maximizing your Facebook newsfeed value
  • 2. 8%
    THE US
    ADOPTION
    OF SOCIAL
    Twitter
    Social Networks
    52%
    4%
    Location
    Facebook
    51%
  • 3. The truth about wall posts
  • 4. Posts are filtered by EdgeRank
  • 5. Engagement = Reach
  • 6. Don’t think of your wall as twitter or a blog
    Casual, conversational content works better in Facebook
  • 7. Engagement examples
    339K fans
    High
    Low
  • 8. Engagement examples
    768K fans
    High
    Low
  • 9. Engagement examples
    1.4M fans
    High
    Low
  • 10. Engagement examples
    815K fans
    Low
  • 11. 2-3X
    • Touching, emotional stories
    • 12. Provocative, passionate debates
    .5-2X
    1
    • Important sports wins
    • 13. Simple, easy questions
    Most clicked on wall posts
  • 14. Respond
    • Improves EdgeRank
    • 15. Earns more replies
    Weekends
    • More active
    • 16. Schedule posts
    Bonus pro tips
    Balance
    • Don’t over post
    • 17. Promos less than 1 in 10 posts
  • Posts from apps are less engaging
  • 18. Recap on what content works
    • Fun content works
    • 19. Simple questions work
    • 20. Great pictures work
    • 21. Using photo albums for promos work
    • 22. Status updates with promotions don’t work
    • 23. Complicated engagement doesn’t work
    • 24. Top 10 tips don’t work
    • 25. Reposting your blog to the wall doesn’t work
  • Offers go in ads, not in posts
    .05%
    Avg. CTR of ads to non-fans
    .35%
    Avg. CTR of ads to fans
  • 26. Sometimes offers work
  • 27.
  • 28. Then what value do posts have?
    Reach and Engagement
    Community and Fan Growth
  • 29. Engagement brings fans
    Total Fans
    Engagement
  • 30. 75%
    Brand Invite/Ad
    59%
    Friend
    49%
    Search
    Friends are #2 reason to fan
  • 31. Changes to the feed
    How do upcoming newsfeed changes impact tactics?
  • 32. The ticker
  • 33. Top News & Most Recent together
    Hat Tip: @ChadWittman
  • 34. Clustered stories
    Hat Tip: @BrianCarter
  • 35. Questions?
    Thank you!

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