Jay Baer

Facebook & Email Let’s be friends!

Don’t

58of Adults%in U.S.CheckEmail FirstThing in ExactTarget

MORECUSTOMERS - ON -FACEBOOK!

of corporate social marketerslook at Facebook as a way to get new customers Wildfire 2012

We “Like” What We Like

of the Fans of CompanyFacebook Pages Are Current or Former Customers DDB

AccidentalMarketer

So does this!This helps me remember you!

integrate

Areas of Integration:Operations and MeasurementIntegrationChannel & AudienceIntegration

Operations &Measurement Integration

similar metri csEmail subscribes = Facebook likes Email unsubscribes = Facebook unlikes or hides Email opens = Facebook Reach Email clicks = Facebook Engaged Users Email forwards = Facebook

Measure Cross-Channel Impact

valueFACEB OOK EMAILthrough Determine TRUE Cost Per Email Sent Multiply by Unique Clicks = Cost Per Unique Email Click Calculate Total Facebook Engaged Users Multiply by Cost Per Unique Email Click =

Value FacebookThrough Email .02 per email sent X 10% click rate = .20 cost per click X 86,151 Facebook Consumptions Monthly = Pagelever. com $17,230 in Facebook value http://ar.gy/Facebook (free worksheet)

Personnel Integration

channelaudience integration

nboxes are EXPLO DING Build a Touch- point Corral Email subscription Facebook like Twitter follow SMS sign up

Email Opt-Ins on Facebook

Promote Facebook in EmailConfirmation

Promote Facebook in Email Unsubscribe

Gather Email Data withSocial Log-in

of online buyers desire social sign-in Janrain

Create Email Segmentation Smart

of corporate email marketers include social icons in their emails Get

Test F-Commerce Inventoryvia Email Gilt

Promote FacebookThreshold Deals in Email Hydroflas

mess ageINTEGRATION

time of day day of week testing

Headline Testing Frontgat

Image Testing Frontgat

Use Facebook to SourceEmail Content Visit

Use Fan Posts as Email Content J Jill

Real-Time Integration Pageleve r.com With EdgeRank, the Rich Get Richer If You Have a Successful Status Update,Email it ASAP to Keep the Momentum Rolling Social Segmentation Helps Here

Promote Email (Pre-Launch)on Facebook CB2

to Integrate Facebook and Email

DO NOT eat all cookies at same time

Friends = Results

Jay BaerConvince & Convertwww.convinceandconvert.comwww.jaybaer.com@jaybaerFacebook.com/ConvinceConvert Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Com Workshop, The Muppets Studio

Jay Baer

by Social Fresh

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Jay Baer

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Jay Baer Presentation Transcript

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