Creativity takes time
Small business vs Fortune 500
High: Long form, high quality, well designed, strategy thought out
Low: automation, curation, user-generation, repurposed content Automation is not a bad word unless it becomes the focus of your marketing. You need a human face.
Pareto Principle
80% of land in italy was owned by 20% of people
80% of pareto’s pea pod crop was harvested from 20% of the healthiest best pods
Capitalism takes over all the good analogies.
20% of your customer create 80% of the revenue
20% create 80% of your complaints
Find the 20% that create a much larger impact on your business, good or bad. Customers, products, marketing, everything. It is a tool for refocusing your time on what matters most.
Create a low intensity strategy for as many social networks as you want. The catch is, it cannot take up more than 20% of your time. One day a week.
Curate Twitter, UGC Facebook, Use influencers on Instagram. These are not universal and they are not cure alls, but look for opportunity to create LI content that helps you with low effort. So you can focus on the bigger fish.
15-20 jokes
Takes how many? 800
Or 50 to 1. This number holds up.
More ideas (50+)
More ideas before the meeting. Brainwriting. This has always been part of brainstorming. More planning.
