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This girl knows what she’s doing.
Want Proof? Just look at Facebook
There are two things that are inevitable in
social media
The tools will change
Networks will need to monetize through
bran...
And so WHY oh
WHY are so many
brands not owning
their own content?
Ways to
OWN your
content
Blogs: Century 21
Learning Center: Health Catalyst
Campaigns: Fruit of the Loom
Blogs: Liberty Mutual
Owned Content does not just live on the owned site
3 Things You Can Do
Right Now To OWN It
Questions?
How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
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How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

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Social Fresh Conference
http://socialfreshconference.com

Published in: Marketing
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Transcript of "How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014"

  1. 1. This girl knows what she’s doing.
  2. 2. Want Proof? Just look at Facebook
  3. 3. There are two things that are inevitable in social media The tools will change Networks will need to monetize through brands (NOT users)
  4. 4. And so WHY oh WHY are so many brands not owning their own content?
  5. 5. Ways to OWN your content
  6. 6. Blogs: Century 21
  7. 7. Learning Center: Health Catalyst
  8. 8. Campaigns: Fruit of the Loom
  9. 9. Blogs: Liberty Mutual
  10. 10. Owned Content does not just live on the owned site
  11. 11. 3 Things You Can Do Right Now To OWN It
  12. 12. Questions?
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