How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
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How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

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Social Fresh Conference

Social Fresh Conference
http://socialfreshconference.com

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How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014 How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014 Presentation Transcript

  • This girl knows what she’s doing.
  • Want Proof? Just look at Facebook
  • There are two things that are inevitable in social media The tools will change Networks will need to monetize through brands (NOT users)
  • And so WHY oh WHY are so many brands not owning their own content?
  • Ways to OWN your content
  • Blogs: Century 21
  • Learning Center: Health Catalyst
  • Campaigns: Fruit of the Loom
  • Blogs: Liberty Mutual
  • Owned Content does not just live on the owned site
  • 3 Things You Can Do Right Now To OWN It
  • Questions?