How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

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How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

  1. 1. This girl knows what she’s doing.
  2. 2. Want Proof? Just look at Facebook
  3. 3. There are two things that are inevitable in social media The tools will change Networks will need to monetize through brands (NOT users)
  4. 4. And so WHY oh WHY are so many brands not owning their own content?
  5. 5. Ways to OWN your content
  6. 6. Blogs: Century 21
  7. 7. Learning Center: Health Catalyst
  8. 8. Campaigns: Fruit of the Loom
  9. 9. Blogs: Liberty Mutual
  10. 10. Owned Content does not just live on the owned site
  11. 11. 3 Things You Can Do Right Now To OWN It
  12. 12. Questions?

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