How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
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How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

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Social Fresh Conference
http://socialfreshconference.com

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Transcript

  • 1. This girl knows what she’s doing.
  • 2. Want Proof? Just look at Facebook
  • 3. There are two things that are inevitable in social media The tools will change Networks will need to monetize through brands (NOT users)
  • 4. And so WHY oh WHY are so many brands not owning their own content?
  • 5. Ways to OWN your content
  • 6. Blogs: Century 21
  • 7. Learning Center: Health Catalyst
  • 8. Campaigns: Fruit of the Loom
  • 9. Blogs: Liberty Mutual
  • 10. Owned Content does not just live on the owned site
  • 11. 3 Things You Can Do Right Now To OWN It
  • 12. Questions?