Your SlideShare is downloading. ×
How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

How To Own Your Social Content, Carrie Kerpen - Social Fresh EAST 2014

315
views

Published on

Social Fresh Conference …

Social Fresh Conference
http://socialfreshconference.com

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
315
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. This girl knows what she’s doing.
  • 2. Want Proof? Just look at Facebook
  • 3. There are two things that are inevitable in social media The tools will change Networks will need to monetize through brands (NOT users)
  • 4. And so WHY oh WHY are so many brands not owning their own content?
  • 5. Ways to OWN your content
  • 6. Blogs: Century 21
  • 7. Learning Center: Health Catalyst
  • 8. Campaigns: Fruit of the Loom
  • 9. Blogs: Liberty Mutual
  • 10. Owned Content does not just live on the owned site
  • 11. 3 Things You Can Do Right Now To OWN It
  • 12. Questions?