The adage "A picture is worth a thousand words" refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly.
There is a famous quote from the father of advertising, David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” I think this statement holds true today, but with the insertion of a visual element as the new headline
Our Average Attention Span Is Now 8 Seconds – 1 Second Less Than A Goldfish According to the National Center for Biotechnology Information, at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish. That’s right, goldfish have an attention span of 9 seconds – 1 second more than you and I.
We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help. Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text
Search engines are the #1 source of traffic to SlideShare
25 infographics accounted for 17% of overall blog traffic.
PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647
Total Social Shares (via top-tier publisher articles) 8109
- Go Big: Use font size 16 or higher. - Say More With Less: Highlight or limit text on slides to a few key phrases. - A Picture is Worth 1,000 Words: Use clear and simple images (limit to 1-2 per slide). - Keep it Simple: Avoid using complicated graphs with too many details. - Use High Contrast Colors: Better contrast improves readability on small screens.
As more and more people view presentations on their mobile devices, we want to make sure you, the presenter and uploader, are optimized for the mobile-centric world, too. Now, when you upload to SlideShare, you will see a preview of how your SlideShare will look on various mobile devices. Our new Mobile Preview feature will enable you to see how your presentations, documents and infographics will look on phones and tablets. You will automatically see this preview when you upload, and also in your “My Uploads” section.
Repurpose what you have Seed your influencers Craft the story/ angle Promote the hell out of it Infographic directories SlideShare Email Social
It’s one of the most-viewed SlideShares week after week, has fetched more than 8 million views and has been called, by Facebook COO Sheryl Sandberg, one of the most important documents to come out of Silicon Valley. We’re talking about Netflix CEO Reed Hastings’ renowned “Netflix Culture” presentation, in which he details, in 126 slides, how he hires, fires and re
The deck was used internally at Netflix for years before the company decided to make it public on SlideShare five years ago. “It was written so that employees could have clarity about what’s important for success, what to expect from each other and to honestly tell the truth about how companies really operate,” says Patty McCord, Netflix’s former Chief of Talent who helped create the deck, which she calls a constant work in progress. In 2009, Hastings published it on SlideShare, largely as a recruiting tool. “Publishing the deck mostly helps us tell the world who we are,” says Netflix’s current Chief of Talent Tawni Cranz. “It’s exciting and important to share culture. More and more people choose to work at a company not for the work but increasingly for the company culture and leadership.” Cranz says that every single job candidate is required to read the Netflix Culture Deck. “It’s a great filter for us,” she says. “It lets people better choose companies that match them. And companies can have an honest conversation with potential candidates. It’s a more honest way to start a relationship.” The deck has also helped start an increasingly top-of-mind conversation among business leaders today: How do you create great company culture? Hastings was one of the first CEOs to not only explicitly define his company’s culture but to share those values and cultural tactics with the public. He’s inspired many other executives and companies to be transparent about their culture, too. wards employees.
Transcript of "How To Make Your Content Visually Chic, Jason Miller, LinkedIn - Social Fresh EAST 2014"