18-24 year old males, beer pong and we’re off to a great start!
Celebrating Flickr’s 10 Birthday and photography with Brandon Stanton of “Humans of New York” AT SXSW Stanton created a special “Humans of Austin” set for Flickr (https://www.flickr.com/photos/humansofny/sets/72157642203362425/)
Digital Magazines – Travel and Movies join the family
Off to the south of France!
Celebrating Yahoo as a global sports leader with a beach side World Cup Viewing Party
Robert Bridge, VP of International Marketing at Yahoo and …
BCD NOTE: Not exactly sure of the audience but “CES: Make some noise” would be entertaining.
How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014
Owning Your Brand’s Conversation
Social Fresh East 2014
P R E S E N T E D B Y B e v e r l y W . J a c k s o n ⎪ J u l y 1 8 , 2 0 1 4
CES – Make Some Noise
49 Yahoo Confidential & Proprietary
• Yahoo trended on Twitter in 3 countries on
–Including 24 hours in San Francisco
• Marissa Mayer and Katie Couric trended on
Twitter in New York
• The much-anticipated launch of Yahoo News
Digest trended on Twitter in San Francisco
CES: Key Conversation Topics
50 Yahoo Confidential & Proprietary
• Product announcements were the strongest driver of
conversations, generating 56% of total mentions
– Aviate was the most-discussed announcement
– The tech community responded well to the launch of Yahoo News Digest; tech bloggers
shared commentary around how Yahoo is seeking to reinvent how users consume news
• “Meanwhile, Yahoo is offering attendees help with making
their Cannes stay just a bit easier.
For VIPs, Yahoo is offering the so called “Yahoo Purple
Service,” which is a concierge service that gives the lucky
few amenities such as local transportation, someone to run
errands and make last-minute dinner reservations and even
delivery of forgotten essentials such as phone chargers.
But Yahoo didn’t forget the non-VIPers. Its providing plenty
of Yahoo-branded Pedicabs that can help attendees trek up
and down la Croisette.”
Source: WSJ, CMO Today 6/1/6/14
52 Yahoo Confidential & Proprietary
Cannes: Breaking Through The Clutter
From CES to Cannes
53 Yahoo Confidential & Proprietary
• Product Launches
– Digital Magazines, Yahoo News Digest, Aviate, Unified and Native Advertising
• Event Activation
– VIP Concierge Service, Tech Mix, comedy shows, concerts
• Thought Leadership Keynotes
– CES, SXSW, Internet Week, Digital NewFronts, WHCD
• Client Meetings and Presentations
– More than 1,200 client/partner meetings
• Influencer Marketing
– A-list celebrities, global tastemakers and influencers
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