How The San Francisco Giants Leverage Instagram - Bryan Srabian (Social Fresh WEST 2013)

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How The San Francisco Giants Leverage Instagram - Bryan Srabian (Social Fresh WEST 2013)

  1. 1. Instagram Presented by Bryan Srabian Social West 2013 @Srabe on Twitter @SrabeGram on Instagram
  2. 2. What is Instagram  130 Million Active Users  Total Photos shared 16 Billion  Daily Users 7.3 Million  Avg Number of IG pix posted daily 40 Million  Avg Number of Pix per user 40
  3. 3. Who’s on Instagram  According to PEW, Instagram resonates more with Millennials than any other Social Network  28 % of U.S. internet users aged 18 to 29  14 % of those aged 30 to 49
  4. 4. Stats and Trends about Instagram  41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)  59% of brands have presence on Instagram, up 9% from Q4 2012 (source: Simply Measured)  17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)
  5. 5. Millennials lead the way
  6. 6. @SFGiants on Instagram  Started 2012  294,000 +  Has become the face of our brand and an important channel to our fans  Engagement leads to affinity leads to sales
  7. 7. Behind the Scenes
  8. 8. Contests & Promotions
  9. 9. Letting your Fans Tell the Story  Sharing your Fans Pix with your community  Fan “TakeOver”  Your Fans are Your Brand
  10. 10. Tie in your Campaign
  11. 11. @Starbucks
  12. 12. @RedBull
  13. 13. @Nike
  14. 14. @LuLuLemon
  15. 15. @KobeBryant
  16. 16. Instagram on Video •Take up to 15 seconds of Video •Ability to upload videos is a game changer •Start thinking of 15 second video stories that can easily be shared on Facebook via Instagram
  17. 17. Best Practices  Sharing on Facebook/TW  Learn to use #Hashtags  Learn THE #Hashtags  Tag People/Brands  Engage with fans  Measure  Themes - #TBT #POTD
  18. 18. Own your Content
  19. 19. @Cafe
  20. 20. ROInstagram  Promoting Retail Promotions  Sponsored Content  Contests to drive traffic to your website  Your fans tagging your products become visual testimonials  The new Postcard
  21. 21. Promote Your Personality As more users flock to Instagram, the more powerful of a social media marketing asset the service will become for brands of any size.

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