Getting Your Fans To Love You - Paula Berg (Social Fresh WEST 2013)

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  • Comfort to chic Iconic clog to diverse style Widely known as a mom-friendly brand, by its 10 th year in business in 2012, Crocs was strongly associated with comfort and value. These brand attributes led to robust online coverage and discussion within the mom blogger community. While Crocs recognized the value in continuing to engage moms online, it also recognized the need to evolve along with its products to reach new, more style-conscious consumers. To shift online conversations and drive awareness of product diversity, Linhart PR created the CrocStyle Insider Blogger Ambassador Program . The program leveraged influential style bloggers to help change perceptions of Crocs by showcasing its more fashion-forward side. Throughout the year-long program, CrocStyle Insiders regularly connected their online communities with the brand through monthly product reviews, interactive online events, such as Facebook chats and Twitter parties, and in-person style events that were amplified online. The blogger ambassador program, a first of its kind for Crocs, successfully introduced Crocs shoes to a new customer base and drove ongoing style-focused conversations about the brand online. The program was a success with more than 7,000 consumer endorsements through blog and Facebook interactions, with comments showing a definite change in perception among readers. The total estimated reach from the online events was nearly 12 million people, with multiple Twitter parties trending nationally.
  • Rudi’s Organic Bakery challenged Linhart PR to generate substantial sales for its Organic product line (which included the new Flatz products), and increase consumer engagement and awareness among naturally-inclined moms -- all within a limited timeframe and budget. Solution: An iconic moment of pride for moms is putting their child’s artwork on the fridge for guests to admire. The team brought this touching moment to life online through “Let’s Doodle Lunch” – a Facebook campaign inviting mom to upload her little Picasso’s artwork to receive a free customized sandwich box with her child’s design on the lid. The digital marketing campaign also allowed kids to feel a sense of accomplishment and pride about lunch. The sandwich box focus gave the team a natural reason to tout Rudi’s Flatz, a perfect option for healthy sandwiches on-the-go, with media, bloggers and directly with moms. In addition, blogger outreach to organically-inclined moms included a reader giveaway featuring a children’s art kit, beret, and Rudi’s Organic swag and coupons to help drive further “Let’s Doodle Lunch” awareness and participation. The month-long campaign generated more than 30,000 new Facebook Likes, nearly tripling the goal. Organic sales goals were met, nearly 18,000 moms submitted their children’s art to receive a free sandwich box, and Rudi’s fans expressed 99 percent positive feedback on the campaign.
  • http://www.leslielovesveggies.net/2012/05/rudis-organic-bakery-lets-doodle-art-kit-rafflecopter-giveaway.html Rudi’s Organic Bakery Let’s Doodle Art Kit INCLUDES: Portable Art Studio Set – Includes: crayons, oil pastels, color markers, colored pencils, water color cakes, glue, paint brush and so much more!!! 1 Sketch Pad for doodling Black Beret for creative inspiration Reusable Rudi’s Organic Tote Bag 2 Free Coupons good for any Rudi’s Organic product
  • Making Colorado is the most inclusive, collaborative and ambitious branding effort ever undertaken by a U.S. state.   Rather than hiring a company to define who we are, we tapped into the spirit and energy of our people to build a brand for Colorado, by Colorado.   Why? By defining who we are, what we stand for, and what we aspire to be, we can protect and promote the economic vitality of Colorado for generations to come. 360 campaign Website, social media, traditional media
  • Getting Your Fans To Love You - Paula Berg (Social Fresh WEST 2013)

    1. 1. | 303-620-9044linhartpr.com 2
    2. 2. | 303-620-9044linhartpr.com SOUTHWEST AIRLINES 3
    3. 3. | 303-620-9044linhartpr.com NOT ALL COMPANIES FEEL THE LUV 4
    4. 4. • Challenges • Solutions • Results
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    14. 14. | 303-620-9044linhartpr.com 15
    15. 15. | 303-620-9044linhartpr.com CHALLENGE 16
    16. 16. | 303-620-9044linhartpr.com SOLUTION 17
    17. 17. | 303-620-9044linhartpr.com 18
    18. 18. | 303-620-9044linhartpr.com 19
    19. 19. | 303-620-9044linhartpr.com RESULTS 20
    20. 20. | 303-620-9044linhartpr.com 21
    21. 21. | 303-620-9044linhartpr.com CHALLENGE 22
    22. 22. | 303-620-9044linhartpr.com 23
    23. 23. | 303-620-9044linhartpr.com SOLUTION 24
    24. 24. | 303-620-9044linhartpr.com 25
    25. 25. | 303-620-9044linhartpr.com RESULTS 26
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    27. 27. | 303-620-9044linhartpr.com CHALLENGE 28
    28. 28. | 303-620-9044linhartpr.com SOLUTION 29
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    30. 30. | 303-620-9044linhartpr.com 31
    31. 31. | 303-620-9044linhartpr.com RESULTS 32
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    33. 33. | 303-620-9044linhartpr.com CHALLENGE 34
    34. 34. | 303-620-9044linhartpr.com SOLUTION 35
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    39. 39. | 303-620-9044linhartpr.com RESULTS 40
    40. 40. | 303-620-9044linhartpr.com NEXT WEEK 41
    41. 41. | 303-620-9044linhartpr.com CONTACT ME ANYTIME Paula Berg Digital Media Leader Linhart PR Pberg@LinhartPR.com @paulaberg 43

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