Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot
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Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot

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Social Fresh Tampa 2011

Social Fresh Tampa 2011
http://socialfresh.com/tampa

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  • Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
  • Affinity - # of times someone has interacted (liked, commented) with something of yoursWeight - # of interactions on a particular piece of contentRecency – how recently the content was posted (my feed never has content over a day old, varies depending on person’s network but rarely more than 2 days worth of content)http://teachtofishdigital.com/facebook-news-feed-optimization/
  • http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • Use sparingly
  • Especially since when a user visits a page, the non-page updates that are relevant (in the user’s network) show up at the top
  • And Facebook’s other resources available via their Help section

Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot Presentation Transcript

  • Tactical Facebook
    Social Fresh Tampa
    Ellie Mirman
    Inbound Marketing Manager
    HubSpot
    Twitter: @ellieeille
  • Use
  • Warning
    Results vary by business and industry
    But, you don’t need an extraordinary number of likes to see results
  • B2C is Ahead of B2B
    Facebook Likes
  • Sharing Content on Facebook
  • Why Share Content?
    Social Proof
    Visibility
    Virality
    vs.
    Jane
    Joe
  • Who Shares Content?
    You
    Your Fans
    Your Readers
  • What Should I Post?
    Questions or announcements
    Video interviews
    Blog posts (your own & other relevant articles)
    &
    Landing pages for education-based offers (webinars, ebooks, etc.)
  • Getting Your Content Seen
  • Why “News Feed Optimization”?
    Only 1 in 500 updates make it to the news feed*
    *According to Facebook consultants BrandGlue
  • Facebook’s Algorithm: EdgeRank
    Source: Teach to Fish Digital Blog
  • 21 Tips to Get Your Content Seen
  • Post a Variety of Content
    …to bring in a variety of users
    (increase affinity score)
  • Sex Sells andFacebookers Love Facebook
  • Facebook content does well. Really.
  • Respond to Comments
    …and request feedback to increase number of interactions (increase weight score)
  • Experiment with Targeting
  • Post Content Regularly
    …but not too frequently to allow for interactions (increase recency score)
  • Posting Every Other Day is Best
  • Post Outside of Work Hours
  • Optimizing Types of Content
  • Blog Articles
  • Include an Image
    VS.
  • Don’t Miss the Meta Description
  • Encourage Likes & Shares
  • Offers
  • Ask a Question
    Question
    Offer
  • Encourage Likes & Shares
  • Integrate Landing Page in Facebook
  • Video
  • Post Video Links Directly
  • Include Links in the Description
  • Images
  • For Copyright or Analytics
    Use Flickr with Facebook
  • For More Interactions & Viral Effect
    Post images directly to Facebook
  • Status Updates
  • Keep it Simple
  • Ask Questions and Respond
  • Measure What Works
  • Encourage User-Generated Content
    http://www.facebook.com/gemvara
  • Encourage User-Generated Content
    http://www.facebook.com/#!/AllThingsJeep
  • Resources
  • HubSpot’sFacebook Marketing Hub
  • Blogs on Facebook Marketing
    Blog.HubSpot.com
    InsideFacebook.com
    AllFacebook.com
  • Facebook Marketing Page
    http://www.facebook.com/#!/marketing
  • Presentation Slides & Resources
    HubSpot.com/Social-Fresh-Tampa
  • Tactical Facebook
    Social Fresh Tampa
    Ellie Mirman
    Inbound Marketing Manager
    HubSpot
    Twitter: @ellieeille