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Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix
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Facebook Masters Training – Facebook Strategy w/ Justin Levy of Citrix

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  • -600,000 status updates-4,000 status updates per minute during broadcast-136 million pageviews
  • Transcript

    • 1. Developing a Facebook Strategy and Avoiding the 9 Deadly Sins<br />Justin Levy | @justinlevy<br />
    • 2. Disclaimers<br />
    • 3. 600 Million People<br />Photo Credit: http://www.flickr.com/photos/matthewfield/2306001896/<br />
    • 4. Largest Countries by Population<br />
    • 5. 50% of active users log on daily<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 6. Avg user spends 55 minutes per day<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 7. 700 billion minutes per month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 8. 30 billion pieces of content shared/month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 9. Avg user is connected to 80 pages, groups or events<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 10. 2.5m websites have integrated with Facebook<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 11. 250m engage w/Facebook on external websites<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 12. 80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    • 13. R<br />E<br />A<br />D<br />Y<br />G<br />O<br />
    • 14. Photo Credit: http://www.flickr.com/photos/ramdac/373881476<br />
    • 15. Yes, I managed to fit a martini into this presentation!<br />Photo Credit: http://www.flickr.com/photos/geoffeg/2426229025<br />
    • 16. Don’t fall into the trap<br />Photo Credit:http://www.flickr.com/photos/iamos/2952568902<br />
    • 17. Facebook is not a magical pill<br />Photo Credit:http://www.flickr.com/photos/chilie/2580035278<br />
    • 18. Facebook is not a Sham-Wow!<br />Photo Credit:http://www.flickr.com/photos/stevendepolo/3298694579/<br />
    • 19. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010<br />
    • 20. Photo Credit: http://www.flickr.com/photos/torley/3674050796<br />
    • 21. There is no Facebook strategy mold<br />Photo Credit:http://www.flickr.com/photos/haynes/4256577604/sizes/o/<br />
    • 22. Our companies are not clones<br />Photo Credit:http://www.flickr.com/photos/ashatenbroeke/4367373081<br />
    • 23. There are just a few basic tools<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 24. Facebook Page<br />
    • 25. Facebook Page<br />
    • 26. Facebook Group<br />
    • 27. Facebook Advertising<br />
    • 28. 8,500 status updates per minute<br />Facebook Advertising<br />
    • 29. 8,500 status updates per minute<br />Facebook Advertising<br />
    • 30. 8,500 status updates per minute<br />Facebook Advertising<br />
    • 31. Facebook Events<br />
    • 32. Facebook Events<br />
    • 33. Facebook Events<br />
    • 34. 8,500 status updates per minute<br />Facebook Connect<br />
    • 35. 8,500 status updates per minute<br />Facebook Places<br />
    • 36. 8,500 status updates per minute<br />Facebook Deals<br />
    • 37. 8,500 status updates per minute<br />Facebook Questions<br />
    • 38. 9 Deadly Sins of Facebook<br />Photo Credit:http://www.flickr.com/photos/thomashawk/4629128274<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 39. Deadly Sin #1: Not having any goals<br />Photo Credit:http://www.flickr.com/photos/10584185@N03/2786108451<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 40. Why are you here?<br />Deadly Sin #2: Thinking it’s about YOU<br />Photo Credit: http://www.flickr.com/photos/a2gemma/1448178195<br />
    • 41. Deadly Sin #3: Page Abandonment<br />Photo Credit:http://www.flickr.com/photos/howzey/2463365351/<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 42. Deadly Sin #4: Acting Like a Robot<br />Photo Credit:http://www.flickr.com/photos/krancien/4111748241<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 43. Deadly Sin #5: Lack of engagement<br />Photo Credit:http://www.flickr.com/photos/fionaandneilpics/3210924460<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 44. Deadly Sin #6: Inconsistency<br />Photo Credit:http://www.flickr.com/photos/shiyazuni/4546059650/<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 45. Deadly Sin #7: Giving up too quickly<br />Photo Credit:http://www.flickr.com/photos/abradyb/3604783784<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 46. Deadly Sin #8: Using too many tabs<br />Photo Credit:http://www.flickr.com/photos/thebrokenone/3620639190<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 47. Deadly Sin #9: Don’t annoy your fans<br />Photo Credit:http://www.flickr.com/photos/didiergoas/4604927739<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 48. 3 Commonly Asked Questions<br />Photo Credit:http://www.flickr.com/photos/silent_e/141839708<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 49. How much time & staffing do we need?<br />Photo Credit:http://www.flickr.com/photos/anthonylibrarian/5289506800<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 50. Does Facebook replace my website?<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 51. Does Facebook replace email marketing?<br />Photo Credit:http://www.flickr.com/photos/djwaldow/4784672784<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    • 52. In case you’re interested…<br />AVAILABLE NATIONWIDE!<br />
    • 53. I have a small family to feed!<br />Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contribute!<br />
    • 54. …to stalk me<br />Blogs:<br />http://justinrlevy.com<br />http://www.workshifting.com<br />Social Scene:<br />Twitter: @justinlevy<br />Facebook: facebook.com/justinlevy<br />LinkedIn: linkedin.com/in/justinlevy<br />More Traditional:<br />Web: http://www.citrixonline.com<br />Email: justin.levy@citrix.com<br />
    • 55. Q<br />U<br />E<br />S<br />T<br />I<br />O<br />N<br />S<br />

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