Facebook Masters Training - Facebook Advertising from Webtrends

Facebook Advertising

Who are Fans?
Why do I want them?

Fans are heavy Facebook users
How often do you use Facebook?

They have more friends and click more

They are the heavy and regular users of products and services
How often do you use the products of the brands you fan?

What do fans want?
We want to monetize our fans, but we’re not sure how.

Fans want offers and exclusive content
What are the reasons why you become a fan

Fans want more offers & benefits
What would you suggest to brands to make fan pages better?

Give fans what they want and they buy more
Does being a fan increase your usage of their product/service?

How do you get fans?
I don’t have enough fans, so…

Ads Are #1 Fan Acquisition Source
What prompts you to become a fan?

Fans tell their friends to become fans
Since becoming a fan, would you recommend this brand to a friend?

How do I get the best performance out of my campaigns?
What are some of the best practices?

The Wall Doesn’t Reach All Fans
EdgeRanks suppresses 99.8% of wall posts
Most Recent still doesn’t show all posts
Wall posts fall out of newsfeed
Wall not the same as newsfeed
Want fans to post to their newsfeed

Updates Don’t Reach Fans At All

Ads Reach Every Fan
Target fans
Paid delivery like email
Deploying an app and not notifying fans is like launching the landing page for an email campaign but never sending the email

Social ad targeting is different

Having Fans Improves Ad Performance

Busy Tabs Are Not Good for Ads
Ads
2000 px
10 apps
too busy
Newsfeed
Posts
Using a single tab is like linking all Google Ads to your home page
Need targeted landing apps

What are some benchmarks?
I haven’t done this very much

Education level impacts CTR

State targeting makes little to no impact on CTR

Ad burnout

Questions?

Facebook Masters Training - Facebook Advertising from Webtrends

by Social Fresh

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