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Facebook Masters Training - Facebook Advertising from Webtrends

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Social Fresh Tampa …

Social Fresh Tampa
http://socialfresh.com/tampa

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Transcript

  • 1. Facebook Advertising
  • 2.
  • 3. Who are Fans?
    Why do I want them?
  • 4. Fans are heavy Facebook users
    How often do you use Facebook?
  • 5. They have more friends and click more
  • 6. They are the heavy and regular users of products and services
    How often do you use the products of the brands you fan?
  • 7. What do fans want?
    We want to monetize our fans, but we’re not sure how.
  • 8. Fans want offers and exclusive content
    What are the reasons why you become a fan
  • 9. Fans want more offers & benefits
    What would you suggest to brands to make fan pages better?
  • 10. Give fans what they want and they buy more
    Does being a fan increase your usage of their product/service?
  • 11. How do you get fans?
    I don’t have enough fans, so…
  • 12. Ads Are #1 Fan Acquisition Source
    What prompts you to become a fan?
  • 13. Fans tell their friends to become fans
    Since becoming a fan, would you recommend this brand to a friend?
  • 14. How do I get the best performance out of my campaigns?
    What are some of the best practices?
  • 15. The Wall Doesn’t Reach All Fans
    EdgeRanks suppresses 99.8% of wall posts
    Most Recent still doesn’t show all posts
    Wall posts fall out of newsfeed
    Wall not the same as newsfeed
    Want fans to post to their newsfeed
  • 16. Updates Don’t Reach Fans At All
  • 17. Ads Reach Every Fan
    Target fans
    Paid delivery like email
    Deploying an app and not notifying fans is like launching the landing page for an email campaign but never sending the email
  • 18. Social ad targeting is different
  • 19. Having Fans Improves Ad Performance
  • 20. Busy Tabs Are Not Good for Ads
    Ads
    2000 px
    10 apps
    too busy
    Newsfeed
    Posts
    Using a single tab is like linking all Google Ads to your home page
    Need targeted landing apps
  • 21. What are some benchmarks?
    I haven’t done this very much
  • 22.
  • 23.
  • 24. Education level impacts CTR
  • 25. State targeting makes little to no impact on CTR
  • 26. Ad burnout
  • 27.
  • 28.
  • 29. Questions?