Facebook IPO and Ads - Q&A Webinar Slides

  • 2,621 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,621
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Truth About Facebook Ads & the Facebook IPO Q&A Webinar Jason Keath Justin Kistner Social Fresh Webtrends
  • 2. #FacebookIPO Q&A WebinarJason Keath Justin KistnerSocial Fresh Webtrends
  • 3. High P/E Is Normal
  • 4. "Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.” — Forbes
  • 5. Facebook Ads Work Just Fine
  • 6. Our Approach: Webtrends Performance Social MarketingFour foundational best practices that make Facebookadvertising efficient enough to be profitable:1. Use many highly targeted ads, not one big reach ad2. Target ads to fans for conversion. They click 7X more on ads than non-fans, which means cheaper CPC3. Link ads to Facebook apps instead of websites because they get at least 2X the conversion rate4. Refresh creative regularly because CTR tends to peak within 72 hours
  • 7. Facebook Is Doubling Down On Mobile
  • 8. Mobile Means Lower ARPU to Facebook
  • 9. Credits Also Seeing Growth
  • 10. #FacebookIPO Q&A WebinarJason Keath Justin KistnerSocial Fresh Webtrends