View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
"Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.” — Forbes
Our Approach: Webtrends Performance Social MarketingFour foundational best practices that make Facebookadvertising efficient enough to be profitable:1. Use many highly targeted ads, not one big reach ad2. Target ads to fans for conversion. They click 7X more on ads than non-fans, which means cheaper CPC3. Link ads to Facebook apps instead of websites because they get at least 2X the conversion rate4. Refresh creative regularly because CTR tends to peak within 72 hours