Facebook IPO and Ads - Q&A Webinar Slides
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Facebook IPO and Ads - Q&A Webinar Slides Presentation Transcript

  • 1. The Truth About Facebook Ads & the Facebook IPO Q&A Webinar Jason Keath Justin Kistner Social Fresh Webtrends
  • 2. #FacebookIPO Q&A WebinarJason Keath Justin KistnerSocial Fresh Webtrends
  • 3. High P/E Is Normal
  • 4. "Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.” — Forbes
  • 5. Facebook Ads Work Just Fine
  • 6. Our Approach: Webtrends Performance Social MarketingFour foundational best practices that make Facebookadvertising efficient enough to be profitable:1. Use many highly targeted ads, not one big reach ad2. Target ads to fans for conversion. They click 7X more on ads than non-fans, which means cheaper CPC3. Link ads to Facebook apps instead of websites because they get at least 2X the conversion rate4. Refresh creative regularly because CTR tends to peak within 72 hours
  • 7. Facebook Is Doubling Down On Mobile
  • 8. Mobile Means Lower ARPU to Facebook
  • 9. Credits Also Seeing Growth
  • 10. #FacebookIPO Q&A WebinarJason Keath Justin KistnerSocial Fresh Webtrends