Chris Moody

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Chris Moody

  1. 1. FIVEWAYS TO HARNESS THEPOWEREVEN IF YOUCOMMUNITY OF DON’T THINK YOU HAVE ONE CHRIS MOODY | RED HAT | @CNMOODY
  2. 2. WHO IS THIS GUY?HE WAS NOT ON THE ORIGINAL AGENDA!
  3. 3. POTENTIAL TWEETWOW. @CNMOODY HAS TOTALLY EXCEEDED MYEXPECTATIONS AS A SPEAKER. #SOCIALFRESH
  4. 4. 1. MARKET RESEARCHTAP INTO AN EXISTING COMMUNITY
  5. 5. BLOOD PRESSURE HIGH BPBP DIAGNOSTIC STATION STRESS TESTBP MEASUREMENT SP02BP CUFF PULSE OXIMETERHYPERTENSION DIAGNOSISCLINICALS NURSING SCHOOLMED SCHOOL MEDICAL PRACTICESUNTECH BP SPHYG
  6. 6. POTENTIAL TWEETPEOPLE ARE ALREADY TALKING ABOUTSOMETHING SIMILAR TO WHAT YOU DO. STUDYTHEM. @CNMOODY #SOCIALFRESH
  7. 7. 2. GIVE OTHERS A VOICEARE YOU AMPLIFYING WHAT PEOPLE ARE SAYING?
  8. 8. TURN CRITICS INTO ADVOCATES
  9. 9. POTENTIAL TWEETACT ON CUSTOMER FEEDBACK AND PUBLICIZEYOUR ACTIONS. @CNMOODY #SOCIALFRESH
  10. 10. 3. GET CUSTOMERS INVOLVEDPOTENTIAL CUSTOMERS COUNT TOO.
  11. 11. DO PEANUTS CREATE COMMUNITY?
  12. 12. STOP TREATING CUSTOMERSLIKE A MIDDLE SCHOOL DANCE
  13. 13. BUT I DON’T HAVE BUDGET OR TIME CHRIS…ASK ONE QUESTION PER MONTH TO YOUR LIST.
  14. 14. POTENTIAL TWEETIF YOU HAVE ANY CUSTOMERS, YOU HAVE ACOMMUNITY. DO SOMETHING ABOUT IT.@CNMOODY #SOCIALFRESH
  15. 15. 4. HOST COLLABORATIONSPONSOR A MOVEMENT.
  16. 16. POTENTIAL TWEETFIND A WAY TO MAKE WHAT YOU HAVE BETTERTHROUGH COMMUNITY. HOST THAT. @CNMOODY#SOCIALFRESH
  17. 17. 5.INTERESTING PEOPLE INTHOUGHT LEADERSPUT EXPOSE THE GENERAL PUBLIC.
  18. 18. A thought-leader is someone who is willing to stepinto the spotlight and voice their points of view,innovative ideas, and potentially controversialopinions. He drives conversation and peppers theInternet and other outlets with his insights, ideas,and expertise. marla tabaka THIS SLIDE IS FOR CHUCK HEMANN AND INCLUDES LOTS OF TEXT
  19. 19. OWN YOUR NICHE COMMUNITY
  20. 20. 1. RESEARCH EXISTING COMMUNITIES2. GIVE OTHERS A VOICE3. GET CUSTOMERS INVOLVED4. HOST COLLABORATION5. EXPOSE THOUGHT LEADERS
  21. 21. OPEN QUESTIONS. RE: COMMUNITYI HAVE SOME Q&A CHRIS MOODY | RED HAT | @CNMOODY

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