Brian Dresher

Brian Dresher, @bdresher Director of Business Development November 30, 2011 Maximizing Content Distribution on the Social Web

OVERVIEW
Value and evolution of partnerships
Audience engagement on the social web
New opportunities for distribution
Key take-aways

1. VALUE OF PARTNERSHIPS IF YOU BUILD IT, THEY WILL COME… … WAS A GOOD STRATEGY IN 1994.

The Value of Content Distribution Partnerships
Brand exposure
Traffic referrals
SEO value
Social reach
New audience

Publisher Partnerships with Mashable Promotion on Follow & Social Networks Audience discovery Publisher Content

Traffic and Social Benefits for Publisher Partners

Time, Money or Resources Photo courtesy of Moyan_Brenn Photo courtesy of AMagill

Fitness Test for Evaluating Partnerships
Brand
Demographic
Content
Strategic
Value

2. AUDIENCE ENGAGEMENT BUILDING COMMUNITY ONLINE AND OFFLINE

Develop a Network of Influencers
3,900,000+ Followers Across Social Platforms
15,000,000+ Unique Monthly Visitors
125,000+ Daily Retweets on Twitter
65,000+ Facebook Shares per week
1,400+ Mashable meetups worldwide (Meetups)
650,000+ Facebook Fans SOCIAL MEDIA AUDIENCE DATA 2,600,000+ Twitter Followers 126,000+ YouTube Subscribers 154,000+ Google+ Followers 100,000+ Foursquare Followers 400,000+ RSS Subscribers

Be a Resource Online and Offline Foursquare Twitter Tumblr Get Satisfaction

Share the Personality Behind Your Brand

Connect with Your Social Community

3. NEW OPPORTUNITIES FOR DISTRIBUTION TAKE ADVANTAGE OF CONVERGENCE

Social Networks Instant Communication News Consumption Evolution of Real-Time Distribution Tools SMS IM

Mashable Follow Increases Engagement
Users find and follow favorite topics -- including Publisher brands.
Easily share stories with one share button.
Follow people of interest.
Earn badges for participating!
Easy login with Facebook or Twitter account.

Traditional Media + New Media + UGC

News Aggregation Apps

Second Screen Experiences MTV WatchWith Disney Second Screen Bravo Now

Notifications Twitter Gowalla Foursquare

4. Key Take-Aways
Maximize the distribution platforms for delivering content.
Build partnerships to deliver your message to places you can’t reach.
Create opportunities to interact with your audience in real-time.
Showcase your personality and provide access to how you operate.
Adapt to the evolving behaviors of both the online space and evolving behaviors of your audience.
Measure the effectiveness of your efforts and adjust accordingly.

Where to Find Mashable
Online
Website – www.mashable.com
Facebook – www.facebook.com/mashable
Twitter – @mashable
Google+ – http://gplus.to/mashable
LinkedIn – www.linkedin.com/groups/Fans-Mashable-60043
YouTube – www.youtube.com/mashable
Foursquare – www.foursquare.com/mashable
Gowalla – www.gowalla.com/mashable
Tumblr – www.mashablehq.com
StumbleUpon – www.stumbleupon.com/stumbler/mashable/
Get Satisfaction – www.getsatisfaction.com/mashable
Mobile Apps
iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986
iPhone – itunes.apple.com/us/app/mashable/id356202138
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Kindle – amazon.com/Mashable/dp/B0012FN0XG

Brian Dresher

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