Advanced Social Media and Email Integration with Chris Penn, Social Fresh Charlotte 2011

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Social media conferences: http://socialfreshconference.com

Chris Penn: http://christopherspenn.com

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Advanced Social Media and Email Integration with Chris Penn, Social Fresh Charlotte 2011

  1. 1. Advanced Email+Social Integration Christopher S. Penn (@cspenn)
  2. 2. A Quick Diversion into World of Warcraft
  3. 3. GearAbilities Skill
  4. 4. “If only I had better gear...”
  5. 5. WoW: Marketing: Gear ToolsAbilities Tactics Skill Strategy
  6. 6. Strategy
  7. 7. Metcalfe’s Law
  8. 8. Audience Social SearchProspects Advertising LeadsCustomers EmailEvangelists
  9. 9. CLiking
  10. 10. Reciprocity
  11. 11. Social Proof
  12. 12. DConsistency
  13. 13. Authority
  14. 14. Scarcity
  15. 15. Tactics
  16. 16. Beginner
  17. 17. D C Social reminder/reinforcement
  18. 18. D C “Pre-Seeding”
  19. 19. D C Welcome Messages
  20. 20. D C Welcome Landing Pages w/Email
  21. 21. D Share with your network
  22. 22. D Share with your network
  23. 23.  C Live Data from SWYN
  24. 24. C Social Synchronization
  25. 25. http://cspenn.com/ta
  26. 26. Intermediate
  27. 27.  C The Like Button
  28. 28.  C Recent Activity
  29. 29.  Follow Button
  30. 30. Social Commenting C
  31. 31.  C Recommendations
  32. 32. Find on Facebook 
  33. 33. LinkedIn
  34. 34. LinkedIn
  35. 35. LinkedIn
  36. 36. LinkedIn
  37. 37. Expert
  38. 38.  D Facebook Registration
  39. 39.   Like Gate
  40. 40. CLike Gate
  41. 41. CLike Gate
  42. 42.   Influence Scoring
  43. 43.   Influence Scoring
  44. 44. Do the work
  45. 45. Case Study
  46. 46. http://cspenn.com/book
  47. 47. A Word onMeasuring
  48. 48. Multichannel Funnels
  49. 49. Wrapup
  50. 50. http://amzn.to/kai9Fn
  51. 51. http://amzn.to/jpwGx1
  52. 52. http://amzn.to/kX1sEG
  53. 53. http://amzn.to/ke178w
  54. 54. http://cspenn.com/book
  55. 55. The Social Habit IIThe Edison Research/Arbitron Internet and Multimedia Study 2011Tom Webster - Vice President, StrategyEdison Research http://ar.gy/QHy
  56. 56. www.whatcounts.com/emailsummit Oct. 4-5
  57. 57. Christopher Penncspenn@gmail.comTwitter: @cspennLinkedIn: cspenn.com/lFacebook: cspenn.com/fWeb: christopherspenn.com

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