Your SlideShare is downloading. ×
0
Jessica Gioglio @savvybostonian
We Don’t Own Our Channels, Our Fans Do!
Dunkin' Donuts’ Tips For Putting Fans
First on Soc...
We’re A BranDD Built For Social…
…And We’ve Got Quite a Following
• 11.8 MM+
•Facebook Fans
•2.5MM video views
• 655,000+ Twitter
Followers
• 5,500+ Pinter...
We don’t own our
social media channels
- our fans do
Dunkin’ Donuts’ Social Mantra
Lessons LearneDD:
Tips That Keep Us Running
Lesson #1: Celebrate Your Fans
#mydunkin
Surprise & DDelight
Lesson #2: Embrace Your Fans As Storytellers
Fan-InspireDD Storytelling:
What Are Your Snackable Moments?
Lesson #3: Seek Inspiration From Fans For
Contests & Promotions
#DDressed Halloween Twitter & Instagram Contest
Lesson #4: GooDD Conversation Skills = GooDD
Social Media
Funny & entertaining - but
never inappropriate
Have something to...
Add Personality & Visuals To Responses
Go Above & BeyonDD
Lesson #5: Add Value With PersonalizeDD Content &
Programming
ESPN/Vine
Key Takeaways
• Celebrate your fans
• Put fans in the spotlight
• Surprise & delight them
• Embrace fans as storytellers
•...
Questions?
@savvybostonian
Upcoming SlideShare
Loading in...5
×

How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014

496

Published on

Social Fresh Conference
http://socialfreshconference.com

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
496
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014"

  1. 1. Jessica Gioglio @savvybostonian We Don’t Own Our Channels, Our Fans Do! Dunkin' Donuts’ Tips For Putting Fans First on Social Media
  2. 2. We’re A BranDD Built For Social…
  3. 3. …And We’ve Got Quite a Following • 11.8 MM+ •Facebook Fans •2.5MM video views • 655,000+ Twitter Followers • 5,500+ Pinterest followers • 93,500+ Google+ followers • 136,000+ Instagram followers • 26,900+ Vine followers
  4. 4. We don’t own our social media channels - our fans do Dunkin’ Donuts’ Social Mantra
  5. 5. Lessons LearneDD: Tips That Keep Us Running
  6. 6. Lesson #1: Celebrate Your Fans
  7. 7. #mydunkin
  8. 8. Surprise & DDelight
  9. 9. Lesson #2: Embrace Your Fans As Storytellers
  10. 10. Fan-InspireDD Storytelling: What Are Your Snackable Moments?
  11. 11. Lesson #3: Seek Inspiration From Fans For Contests & Promotions
  12. 12. #DDressed Halloween Twitter & Instagram Contest
  13. 13. Lesson #4: GooDD Conversation Skills = GooDD Social Media Funny & entertaining - but never inappropriate Have something to say Encourage other voices Be authentic Don’t monopolize Engage Listen
  14. 14. Add Personality & Visuals To Responses
  15. 15. Go Above & BeyonDD
  16. 16. Lesson #5: Add Value With PersonalizeDD Content & Programming
  17. 17. ESPN/Vine
  18. 18. Key Takeaways • Celebrate your fans • Put fans in the spotlight • Surprise & delight them • Embrace fans as storytellers • Respond more than you blast content • Tailor content & messaging to relevant audiences • Use community insights to keep you running
  19. 19. Questions? @savvybostonian
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×