How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014

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  • 1. Jessica Gioglio @savvybostonian We Don’t Own Our Channels, Our Fans Do! Dunkin' Donuts’ Tips For Putting Fans First on Social Media
  • 2. We’re A BranDD Built For Social…
  • 3. …And We’ve Got Quite a Following • 11.8 MM+ •Facebook Fans •2.5MM video views • 655,000+ Twitter Followers • 5,500+ Pinterest followers • 93,500+ Google+ followers • 136,000+ Instagram followers • 26,900+ Vine followers
  • 4. We don’t own our social media channels - our fans do Dunkin’ Donuts’ Social Mantra
  • 5. Lessons LearneDD: Tips That Keep Us Running
  • 6. Lesson #1: Celebrate Your Fans
  • 7. #mydunkin
  • 8. Surprise & DDelight
  • 9. Lesson #2: Embrace Your Fans As Storytellers
  • 10. Fan-InspireDD Storytelling: What Are Your Snackable Moments?
  • 11. Lesson #3: Seek Inspiration From Fans For Contests & Promotions
  • 12. #DDressed Halloween Twitter & Instagram Contest
  • 13. Lesson #4: GooDD Conversation Skills = GooDD Social Media Funny & entertaining - but never inappropriate Have something to say Encourage other voices Be authentic Don’t monopolize Engage Listen
  • 14. Add Personality & Visuals To Responses
  • 15. Go Above & BeyonDD
  • 16. Lesson #5: Add Value With PersonalizeDD Content & Programming
  • 17. ESPN/Vine
  • 18. Key Takeaways • Celebrate your fans • Put fans in the spotlight • Surprise & delight them • Embrace fans as storytellers • Respond more than you blast content • Tailor content & messaging to relevant audiences • Use community insights to keep you running
  • 19. Questions? @savvybostonian