7 Badass SlideShare Tactics - Jason Miller (Social Fresh WEST 2013)

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  • We’re making great strides toward our mission:LinkedIn has over 238 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-five percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies.More than 3 million companies have LinkedIn Company Pages.LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • One of the top 150 sites on the web60 Million visitors a month3 billion Slide views a month (That’s 1140 Slides per second)
  • Keep it short and sweetBe VisualGet to the point
  • We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help. Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text
  • Badass style is understated but instantly recognizable. Like a chopped Harley or a good pair of sunglasses: simple, direct, and functional.Marketers can apply this easily apply this mentality to their SlideShare strategy
  • Slideshare is not just a repository, it’s another channel where you can establish your brand as a thought leader and authority around your topics and keywords.
  • Showcasing expertise by publishing to Slideshare.
  • There is a famous quote from the father of advertising, David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” I think this statement holds true today, but with the insertion of a visual element as the new headline
  • 18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
  • Don’t Join the Crowd, Avoid it All “Don’t hate the media, become the media.” — Jello Biafra“Creativity is the greatest rebellion in existence.” ― Osho
  • Search engines are the #1 source of traffic to SlideShare
  • Keywords in your titles and descriptions.
  • #1 for Inbound Marketing from one presentation.
  • Embedable into landing pages, blogs, renders perfectly in Twitter.
  • RebeccaLieb from Altimeter Group.
  • Old becoming new again. Content that others may still find valuable. Well, no one told Vegas, or the band.
  • The same content repurposed in a different way. It’s important to create content in the form that your customers and prospects prefer. Having a presence on every channel is essential to start, then refine as you go along. Customize the content for each of the social channels and mobile.
  • Reimagining from an eBook or a published book, overall launch strategy. Yet another channel. Treating content releases like a product launch.
  • Inbound is not enough. Inbound plus outbound = Awesomeness. Promote your own good content.
  • Rich media content ads, interactivity and lead gen within the LinkedIn experience. Creating a much more relevant experience. The idea is not to create more content, but better target the content that you already have.
  • Super easy to do and with the right software this can go on autopilot.
  • The dollar store for leads, but more like a Nordstrum for leads as these are quality. Many times middle of the funnel as they are searching for something specific. Searching for a specific solution to their problem.
  • It’s not just a content repository, it’s a content publishing platform. It’s an essential part to any strategy.

Transcript

  • 1. ©2013 LinkedIn Corporation. All Rights Reserved. Marketing Solutions 7 Badass Tactics for SlideShare Content Domination Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg @LinkedIn @SlideShare
  • 2. The world’s largest professional network 1 As of Aug 1, 2013 2 As of June 27, 2013 238M+ Members Worldwide Growing at more than two members per second >3M 90% 1 2 Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire 1
  • 3. ©2013 LinkedIn Corporation. All Rights Reserved. 1. 3
  • 4. ©2013 LinkedIn Corporation. All Rights Reserved. 4
  • 5. ©2013 LinkedIn Corporation. All Rights Reserved. 1. 5
  • 6. ©2013 LinkedIn Corporation. All Rights Reserved. Once you go Visual…… 6
  • 7. ©2013 LinkedIn Corporation. All Rights Reserved.
  • 8. ©2013 LinkedIn Corporation. All Rights Reserved. Be the Authority on your Topic 8
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. Meet the Experts 9
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. The Visual is the New Headline 10
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11 Desk.com Gets it
  • 12. ©2013 LinkedIn Corporation. All Rights Reserved. The Infographic is not Dead. Proclaiming that Something is Dead, is. 12
  • 13. ©2013 LinkedIn Corporation. All Rights Reserved. Focus on a Design & Tell a Story 13
  • 14. ©2013 LinkedIn Corporation. All Rights Reserved. 14
  • 15. ©2013 LinkedIn Corporation. All Rights Reserved. Rev up the SEO for each Presentation 15
  • 16. ©2013 LinkedIn Corporation. All Rights Reserved. Hell Yes! - First Page Results 16
  • 17. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare is also a Search Engine 17
  • 18. ©2013 LinkedIn Corporation. All Rights Reserved. Integrate Your Presentations Across Multiple Channels 18
  • 19. ©2013 LinkedIn Corporation. All Rights Reserved. Repurpose, and then Repurpose Some More 19
  • 20. ©2013 LinkedIn Corporation. All Rights Reserved. Washed Up? Who Says So? There’s Always Room for a New Audience. 20
  • 21. ©2013 LinkedIn Corporation. All Rights Reserved. 21 Visual Kicks Text’s Ass 328,000 views! 17,000 views eBook Interactive Infographic
  • 22. ©2013 LinkedIn Corporation. All Rights Reserved. Part of EVERY Content Campaign 22
  • 23. ©2013 LinkedIn Corporation. All Rights Reserved. 23
  • 24. ©2013 LinkedIn Corporation. All Rights Reserved. Ready, Aim, Target - A Frictionless Content Experience 24
  • 25. ©2013 LinkedIn Corporation. All Rights Reserved. SlideShare for Lead Generation 25
  • 26. ©2013 LinkedIn Corporation. All Rights Reserved. From Social Direct to Your Pipeline • $4620 • 7440 Successes • $ per Success < $1.00 • 4482 New Names • $ per New Name $1.00
  • 27. ©2013 LinkedIn Corporation. All Rights Reserved. Slideshare Turns Your Content up to Eleven
  • 28. ©2013 LinkedIn Corporation. All Rights Reserved. Bonus Lightning Round 28
  • 29. ©2013 LinkedIn Corporation. All Rights Reserved. You May Ask Yourself, Why Didn’t I Think of That? 29
  • 30. ©2013 LinkedIn Corporation. All Rights Reserved. 30 Promoting Your Event? Check…..
  • 31. ©2013 LinkedIn Corporation. All Rights Reserved. A Coupon Code Inside Your Slidedeck? I’ll Take It! 31
  • 32. ©2013 LinkedIn Corporation. All Rights Reserved. A Visual Journey of FAQs? Genius. 32
  • 33. ©2013 LinkedIn Corporation. All Rights Reserved. Clickable Links Inside your SlideShare Deck, Boom! 33
  • 34. ©2013 LinkedIn Corporation. All Rights Reserved. Rock Out with Your SlideShare Out. 34 I Love You All. Goodnight!