We’re making great strides toward our mission:LinkedIn has over 238 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-five percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies.More than 3 million companies have LinkedIn Company Pages.LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
One of the top 150 sites on the web60 Million visitors a month3 billion Slide views a month (That’s 1140 Slides per second)
Keep it short and sweetBe VisualGet to the point
We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help. Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text
Badass style is understated but instantly recognizable. Like a chopped Harley or a good pair of sunglasses: simple, direct, and functional.Marketers can apply this easily apply this mentality to their SlideShare strategy
Slideshare is not just a repository, it’s another channel where you can establish your brand as a thought leader and authority around your topics and keywords.
Showcasing expertise by publishing to Slideshare.
There is a famous quote from the father of advertising, David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” I think this statement holds true today, but with the insertion of a visual element as the new headline
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
Don’t Join the Crowd, Avoid it All “Don’t hate the media, become the media.” — Jello Biafra“Creativity is the greatest rebellion in existence.” ― Osho
Search engines are the #1 source of traffic to SlideShare
Keywords in your titles and descriptions.
#1 for Inbound Marketing from one presentation.
Embedable into landing pages, blogs, renders perfectly in Twitter.
RebeccaLieb from Altimeter Group.
Old becoming new again. Content that others may still find valuable. Well, no one told Vegas, or the band.
The same content repurposed in a different way. It’s important to create content in the form that your customers and prospects prefer. Having a presence on every channel is essential to start, then refine as you go along. Customize the content for each of the social channels and mobile.
Reimagining from an eBook or a published book, overall launch strategy. Yet another channel. Treating content releases like a product launch.
Inbound is not enough. Inbound plus outbound = Awesomeness. Promote your own good content.
Rich media content ads, interactivity and lead gen within the LinkedIn experience. Creating a much more relevant experience. The idea is not to create more content, but better target the content that you already have.
Super easy to do and with the right software this can go on autopilot.
The dollar store for leads, but more like a Nordstrum for leads as these are quality. Many times middle of the funnel as they are searching for something specific. Searching for a specific solution to their problem.
It’s not just a content repository, it’s a content publishing platform. It’s an essential part to any strategy.
Transcript of "7 Badass SlideShare Tactics - Jason Miller (Social Fresh WEST 2013)"
The world’s largest professional network
1 As of Aug 1, 2013
2 As of June 27, 2013
Growing at more than two members per second
Fortune 100 companies use LinkedIn
Talent Solutions to hire