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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

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Social Fresh Conference
http://socialfreshconference.com

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  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • Add an example
  • Maybe cut out sense of community details and just do hand out.
  • Transcript

    • 1. Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks
    • 2. 1. What is community? 2. How do I start? 3. How do I know it’s working?
    • 3. 1. What is community?
    • 4. Marketing or Community
    • 5. Marketing is how you get them in the door. Community is their experience from that point on.
    • 6. Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback
    • 7. Shapeways - Delighted
    • 8. ProductHunt - InVision
    • 9. Amex - Open Forum
    • 10. 2. How can I start building a community?
    • 11. Start simple.
    • 12. Audience  Community
    • 13. Community = Product
    • 14. #1 Goal : Learn
    • 15. The 3 P’s 1. People 2. Problem 3. Platform
    • 16. Start talking to people.
    • 17. The 5 Whys
    • 18. Add quantitative research.
    • 19. Minimum Viable Community (MVC)
    • 20. Make people feel special.
    • 21. 3. How do I know if it’s working?
    • 22. Is it working? 1. Data 2. Gut 3. Psychology
    • 23. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
    • 24. Pivot or Persevere
    • 25. 1. What is community? 2. How do I start? 3. How do I know it’s working?
    • 26. Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com