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Your Community is your
Bottom Line
How Communities Start, Thrive and Die
@DavidSpinks
1. What is community?
2. How do I start?
3. How do I know it’s working?
1. What is community?
Marketing
or
Community
Marketing is how you get them in
the door.
Community is their experience
from that point on.
Marketing Community
• Reach
• Traffic
• Signups
• New customers created
• Followers
• Awareness
• Happiness (NPS)
• Retent...
Shapeways - Delighted
ProductHunt - InVision
Amex - Open Forum
2. How can I start
building a community?
Start simple.
Audience  Community
Community = Product
#1 Goal : Learn
The 3 P’s
1. People
2. Problem
3. Platform
Start talking to people.
The 5 Whys
Add quantitative research.
Minimum Viable Community
(MVC)
Make people feel special.
3. How do I know if it’s
working?
Is it working?
1. Data
2. Gut
3. Psychology
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
5. A common...
Pivot or Persevere
1. What is community?
2. How do I start?
3. How do I know it’s working?
Thank you! Say hi…
I’m @DavidSpinks
Join us at:
CMXSummit.com
CMXHub.com
Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

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http://socialfreshconference.com

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  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • Add an example
  • Maybe cut out sense of community details and just do hand out.
  • Transcript of "Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014"

    1. 1. Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks
    2. 2. 1. What is community? 2. How do I start? 3. How do I know it’s working?
    3. 3. 1. What is community?
    4. 4. Marketing or Community
    5. 5. Marketing is how you get them in the door. Community is their experience from that point on.
    6. 6. Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback
    7. 7. Shapeways - Delighted
    8. 8. ProductHunt - InVision
    9. 9. Amex - Open Forum
    10. 10. 2. How can I start building a community?
    11. 11. Start simple.
    12. 12. Audience  Community
    13. 13. Community = Product
    14. 14. #1 Goal : Learn
    15. 15. The 3 P’s 1. People 2. Problem 3. Platform
    16. 16. Start talking to people.
    17. 17. The 5 Whys
    18. 18. Add quantitative research.
    19. 19. Minimum Viable Community (MVC)
    20. 20. Make people feel special.
    21. 21. 3. How do I know if it’s working?
    22. 22. Is it working? 1. Data 2. Gut 3. Psychology
    23. 23. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
    24. 24. Pivot or Persevere
    25. 25. 1. What is community? 2. How do I start? 3. How do I know it’s working?
    26. 26. Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com
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