Your SlideShare is downloading. ×
  • Like
Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

  • 535 views
Published

Social Fresh Conference …

Social Fresh Conference
http://socialfreshconference.com

Published in Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
535
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
16
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • Add an example
  • Maybe cut out sense of community details and just do hand out.

Transcript

  • 1. Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks
  • 2. 1. What is community? 2. How do I start? 3. How do I know it’s working?
  • 3. 1. What is community?
  • 4. Marketing or Community
  • 5. Marketing is how you get them in the door. Community is their experience from that point on.
  • 6. Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback
  • 7. Shapeways - Delighted
  • 8. ProductHunt - InVision
  • 9. Amex - Open Forum
  • 10. 2. How can I start building a community?
  • 11. Start simple.
  • 12. Audience  Community
  • 13. Community = Product
  • 14. #1 Goal : Learn
  • 15. The 3 P’s 1. People 2. Problem 3. Platform
  • 16. Start talking to people.
  • 17. The 5 Whys
  • 18. Add quantitative research.
  • 19. Minimum Viable Community (MVC)
  • 20. Make people feel special.
  • 21. 3. How do I know if it’s working?
  • 22. Is it working? 1. Data 2. Gut 3. Psychology
  • 23. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
  • 24. Pivot or Persevere
  • 25. 1. What is community? 2. How do I start? 3. How do I know it’s working?
  • 26. Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com