Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
Upcoming SlideShare
Loading in...5
×
 

Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

on

  • 443 views

Social Fresh Conference

Social Fresh Conference
http://socialfreshconference.com

Statistics

Views

Total Views
443
Views on SlideShare
341
Embed Views
102

Actions

Likes
5
Downloads
14
Comments
0

5 Embeds 102

http://blog.aptvue.com 41
https://aptvue.wordpress.com 29
http://aptvue.tumblr.com 26
http://aptvue.wordpress.com 4
https://www.tumblr.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • In general, for business, for personal life?
  • In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
  • Add an example
  • Maybe cut out sense of community details and just do hand out.

Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014 Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014 Presentation Transcript

  • Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks
  • 1. What is community? 2. How do I start? 3. How do I know it’s working?
  • 1. What is community?
  • Marketing or Community
  • Marketing is how you get them in the door. Community is their experience from that point on.
  • Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback
  • Shapeways - Delighted
  • ProductHunt - InVision
  • Amex - Open Forum
  • 2. How can I start building a community?
  • Start simple.
  • Audience  Community
  • Community = Product
  • #1 Goal : Learn
  • The 3 P’s 1. People 2. Problem 3. Platform
  • Start talking to people.
  • The 5 Whys
  • Add quantitative research.
  • Minimum Viable Community (MVC)
  • Make people feel special.
  • 3. How do I know if it’s working?
  • Is it working? 1. Data 2. Gut 3. Psychology
  • Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
  • Pivot or Persevere
  • 1. What is community? 2. How do I start? 3. How do I know it’s working?
  • Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com