The Master List of Top Social Media Tools, Sarah Evans - Social Fresh EAST 2014


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Social Fresh Conference

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The Master List of Top Social Media Tools, Sarah Evans - Social Fresh EAST 2014

  1. 1. Text A for hard “G” (gif) Text B for soft “G” (jif) 660-358-8526
  2. 2. SARAH EVANS I @PRsarahevans I 224.789.8314
  3. 3. • People remember it • Involves an emotional connection • Relatable • Written, visual and audio Share, care or swear! GREAT CONTENT
  5. 5. CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.
  6. 6. STORIES, TRENDS & CONTENT • POPurls (URL trends from all over the web) ( • Websta (Trending on Instagram) • Rebloggy (Trending on Tumblr) • Viral Video Chart http://viralvideochart.unrulymedia. com/all • PinAlerts (Pinterest alerts) ( • Facebook trends (Facebook home page) • Google Top Searches ends) • Trending on YouTube rendsdashboard • Boardreader (forum search engine) ( • #tagboard: search any hashtag across most social networks ( Sarah Evans – Sevans Strategy © 2014
  7. 7. • SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  8. 8. Social EdCal Tools • Productivity and collaboration tools, like Asana or BaseCamp where you can assign deadlines; • Plugins, like Edit Flow and CoSchedule ($10 month) for Wordpress that sync with iCal and Google Calendar; • High output products, like DivvyHQ that are platform agnostic, create multiple calendars; • Good, old-fashioned spreadsheets, like Word or Google Spreadsheets; or • Workhack: Evernote, Google Drive, Google Calendar
  9. 9. BUT, WHAT ABOUT PHOTOS? • Latergramme (browser and iOS): for Instagram • Viralwoot or ViralTag (browser) for Pinterest • DoShare (Chrome plug-in): for Google+ • Evernote (browser, mobile) • Buffer (browser and mobile): Facebook, Linkedin Have a better way to manage photos? Share now: #socialfresh.
  10. 10. AUTOMATE THE WEB Zapier • Integrates with services, like Gmail, Mailchimp, Salesforce • More “business” and enterprise in nature • Example: Add a MailChimp subscriber to a list from Wufoo form • Freemium (100 tasks per month, 5 zaps) IFTTT • More free services and social (e.g. Twitter, Facebook, Etsy, Google) • Limited to certain types of tasks • Limited to a certain number of actions • Completely free
  11. 11. View my public IFTTT recipes at:
  12. 12. 3RD PARTY INVOLVEMENT • Twibble ( publish content from any RSS feed to Twitter (with imagery) • Triberr: find other bloggers to share your stuff (2.5 out of 4 stars) • RoundTeam ( ($): Connect your Twitter account and let others contribute
  13. 13. As a digital correspondent, I have to be able to create and share content on the fly…
  14. 14. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm
  15. 15. TABLET TO: CAPTURE, EDIT & SHARE • iOgrapher ($65) • Wide angle lens ($20- 30) • Shotgun mic ($200- 300) • Tripod ($30-70) • LED light ($50-100) I have the case with me if you want to see it.
  16. 16. ADDITIONAL CONTENT CREATION TOOLS • Screenr (web-based screen recorder) • Canva (Facebook covers, invites, blog content) • SoundCloud (audio) • Timetoast (shareable, embeddable timelines) • Givver (donate via tweets) • ThingLink (make images interactive) ( • Piktochart (infographic creator) Share your favorite tools during this talk, use #socialfresh.
  18. 18. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own.
  19. 19. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS & Android) • Screenshot (iOS & Android) • GifBoom (iOS & Android) • A Beautiful Mess (iOS & Android) • PhotoRepost (iOS & Android) Add to this list with #socialfresh and tag me @PRsarahevans!
  20. 20. • iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE • WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS & Android) • Explain Everything (iOS & Android) • ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  21. 21. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? • PicMonkey: give every photo the “Instagram” look and dimensions • Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc… • LICEcap: record your screen and save as an animated GIF (
  22. 22. 4 TOOLS TO MANAGE INSTAGRAM  web-based Instagram manager with analytics, lets you create a Facebook tab. Repost  mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid)  web and mobile-based photo scheduling tools Twtrlnd  desktop tool to analyze your competitor and/or customer social accounts.
  23. 23. 4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, even for enterprise) comprehensive social media dashboard: monitor, respond, track, assign tasks to team members, integrate with your short URL • Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter • Sharedby: add a custom engagement bar to every link you share • Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics
  24. 24. PRO FACEBOOK TOOL: Swayy • Suggests custom content for any Facebook page you connect • Also works with Twitter and Linkedin • Shows trending topics in your community and circles • Share now or later
  25. 25. REAL-TIME & LIVE SHARING • Livefyre (with Storify): power blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and LiveReviews • ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…) • RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors
  26. 26. SOCIAL POLLING • Voting links visible • Real-time results • SMS option (great for live events!) • Only polling platform integrated with Tumblr (front end and dashboard)
  27. 27. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? • Website • Blog (RebelMouse, Tumblr, Wordpress, MoPro) • Social • Email • Mobile • Traditional Create your arsenal, or add to content checklist
  28. 28. SYNDICATION & DISTRIBUTION • AtContent: 879586578442R.textproject/ • Taboola ($2,000 per month) or $525 per week • Sign up for scribal • Sign up for simplereach • Set up • Linkedin ad • Viral Content Buzz • Submit to Yahoo Contributor Network • Submit to CNN iReport • If it's a compelling image, share via IMGUR • Share via • Post to glipho • Link your post to an answer in Quora • Link your post to an answer in Yahoo Questions and Answers ?qid=20090113091544AAepYhS • Create slides of your content and send to Slideshare • If you're a journalist, add to your MuckRack portfolio • IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme • Google News /bin/ =191208
  30. 30. A FEW I KNOW & LOVE… • Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) • Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) • Marketo: email and campaign management, budget and marketing calendar, social sharing • Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
  32. 32. WHICH IS RIGHT FOR YOU? • socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…) • UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) • BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise • Radian6/Salesforce: listen, publish (Buddy Media) and advertise ( – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or (just acquired by Unified)
  33. 33. LOOKING FOR GUEST BLOGGING OPPORTUNITIES? • MyBlogGuest • GuestBlogIt • BloggerLinkUp • BlogSynergy • Guest Blog Genius • Guestr • BlogDash • PostJoint • Copy for Bylines • Guest Blogging Websites • Fizz Niche • Technorati's directory of blogs • Alltop • Google Blogsearch • Best of the Web Blogs • On Top List blog directory
  34. 34. FAVE ANIMATED GIF SEARCH ENGINES     n.php   
  35. 35. MORE? Email or tweet @Prsarahevans me.