The Master List of Top Social Media Tools, Sarah Evans - Social Fresh EAST 2014

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  • 1. Text A for hard “G” (gif) Text B for soft “G” (jif) 660-358-8526
  • 2. SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
  • 3. • People remember it • Involves an emotional connection • Relatable • Written, visual and audio Share, care or swear! GREAT CONTENT
  • 4. YOUR “SELFIE” (i.e. workflow) 1. CONTENT IDENTIFICATION AND CREATION 2. PLATFORM-SPECIFIC APPS AND TOOLS 3. MARKETING AND AUTOMATION SOCIAL TOOLS 4. ANALYTICS AND MONITORING
  • 5. CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.
  • 6. STORIES, TRENDS & CONTENT • POPurls (URL trends from all over the web) (http://popurls.com/) • Websta (Trending on Instagram) http://web.stagram.com/hot/ • Rebloggy (Trending on Tumblr) http://rebloggy.com/trending_tags • Viral Video Chart http://viralvideochart.unrulymedia. com/all • PinAlerts (Pinterest alerts) (pinalerts.com) • Facebook trends (Facebook home page) • Google Top Searches http://www.google.com/trends/hottr ends) • Trending on YouTubehttps://www.youtube.com/t rendsdashboard • Boardreader (forum search engine) (boardreader.com) • #tagboard: search any hashtag across most social networks (http://tagboard.com) Sarah Evans – Sevans Strategy © 2014
  • 7. • SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  • 8. Social EdCal Tools • Productivity and collaboration tools, like Asana or BaseCamp where you can assign deadlines; • Plugins, like Edit Flow and CoSchedule ($10 month) for Wordpress that sync with iCal and Google Calendar; • High output products, like DivvyHQ that are platform agnostic, create multiple calendars; • Good, old-fashioned spreadsheets, like Word or Google Spreadsheets; or • Workhack: Evernote, Google Drive, Google Calendar
  • 9. BUT, WHAT ABOUT PHOTOS? • Latergramme (browser and iOS): for Instagram • Viralwoot or ViralTag (browser) for Pinterest • DoShare (Chrome plug-in): for Google+ • Evernote (browser, mobile) • Buffer (browser and mobile): Facebook, Linkedin Have a better way to manage photos? Share now: #socialfresh.
  • 10. AUTOMATE THE WEB Zapier • Integrates with services, like Gmail, Mailchimp, Salesforce • More “business” and enterprise in nature • Example: Add a MailChimp subscriber to a list from Wufoo form • Freemium (100 tasks per month, 5 zaps) IFTTT • More free services and social (e.g. Twitter, Facebook, Etsy, Google) • Limited to certain types of tasks • Limited to a certain number of actions • Completely free
  • 11. View my public IFTTT recipes at: ifttt.com/p/sarahevans
  • 12. 3RD PARTY INVOLVEMENT • Twibble (twibble.io): publish content from any RSS feed to Twitter (with imagery) • Triberr: find other bloggers to share your stuff (2.5 out of 4 stars) • RoundTeam (roundteam.co) ($): Connect your Twitter account and let others contribute
  • 13. As a digital correspondent, I have to be able to create and share content on the fly…
  • 14. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm
  • 15. TABLET TO: CAPTURE, EDIT & SHARE • iOgrapher ($65) • Wide angle lens ($20- 30) • Shotgun mic ($200- 300) • Tripod ($30-70) • LED light ($50-100) I have the case with me if you want to see it.
  • 16. ADDITIONAL CONTENT CREATION TOOLS • Screenr (web-based screen recorder) • Canva (Facebook covers, invites, blog content) • SoundCloud (audio) • Timetoast (shareable, embeddable timelines) • Givver (donate via tweets) • ThingLink (make images interactive) (thinglink.com) • Piktochart (infographic creator) Share your favorite tools during this talk, use #socialfresh.
  • 17. THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you like it, then you should have put a filter on it. EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
  • 18. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own. http://images.google.com/
  • 19. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS & Android) • Screenshot (iOS & Android) • GifBoom (iOS & Android) • A Beautiful Mess (iOS & Android) • PhotoRepost (iOS & Android) Add to this list with #socialfresh and tag me @PRsarahevans!
  • 20. • iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE • WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS & Android) • Explain Everything (iOS & Android) • ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  • 21. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? • PicMonkey: give every photo the “Instagram” look and dimensions • Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc… • LICEcap: record your screen and save as an animated GIF (www.cockos.com)
  • 22. 4 TOOLS TO MANAGE INSTAGRAM Statigr.am  web-based Instagram manager with analytics, lets you create a Facebook tab. Repost  mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid)  web and mobile-based photo scheduling tools Twtrlnd  desktop tool to analyze your competitor and/or customer social accounts.
  • 23. 4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, even for enterprise) comprehensive social media dashboard: monitor, respond, track, assign tasks to team members, integrate with your short URL • Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter • Sharedby: add a custom engagement bar to every link you share • Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics hootsuite.com tweetdeck.com sharedby.co ads.twitter.com
  • 24. PRO FACEBOOK TOOL: Swayy • Suggests custom content for any Facebook page you connect • Also works with Twitter and Linkedin • Shows trending topics in your community and circles • Share now or later app.sway.co
  • 25. REAL-TIME & LIVE SHARING • Livefyre (with Storify): power blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and LiveReviews • ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…) • RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors
  • 26. SOCIAL POLLING wedgies.com • Voting links visible • Real-time results • SMS option (great for live events!) • Only polling platform integrated with Tumblr (front end and dashboard)
  • 27. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? • Website • Blog (RebelMouse, Tumblr, Wordpress, MoPro) • Social • Email • Mobile • Traditional Create your arsenal, or add to content checklist
  • 28. SYNDICATION & DISTRIBUTION • AtContent: http://atcontent.com/Studio/Text/8694 879586578442R.textproject/ • Taboola ($2,000 per month) or $525 per week • Sign up for scribal http://scribol.com • Sign up for simplereach http://simplereach.com/ • Set up SharedBy.co • Linkedin ad • Viral Content Buzz http://viralcontentbuzz.com/ • Submit to Yahoo Contributor Network https://contributor.yahoo.com/account/ • Submit to CNN iReport http://ireport.cnn.com/ • If it's a compelling image, share via IMGUR http://imgur.com/ • Share via Scoop.it http://www.scoop.it • Post to glipho http://glipho.com/sarahevans/desk • Link your post to an answer in Quora https://www.quora.com/ • Link your post to an answer in Yahoo Questions and Answers http://answers.yahoo.com/question/index ?qid=20090113091544AAepYhS • Create slides of your content and send to Slideshare • If you're a journalist, add to your MuckRack portfolio http://muckrack.com • IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/photos/trending • Google News http://support.google.com/news/publisher/bin /bin/static.py?hl=en&ts=2394225&page=ts.cs&from =191208
  • 29. MARKETING & AUTOMATION TOOLS
  • 30. A FEW I KNOW & LOVE… • Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) • Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) • Marketo: email and campaign management, budget and marketing calendar, social sharing • Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
  • 31. ANALYTICS & MONITORING
  • 32. WHICH IS RIGHT FOR YOU? • socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…) • UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) • BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise • Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or awe.sm (just acquired by Unified)
  • 33. LOOKING FOR GUEST BLOGGING OPPORTUNITIES? • MyBlogGuest • GuestBlogIt • BloggerLinkUp • BlogSynergy • Guest Blog Genius • Guestr • BlogDash • PostJoint • Copy for Bylines • Guest Blogging Websites • Fizz Niche • Technorati's directory of blogs • Alltop • Google Blogsearch • Best of the Web Blogs • On Top List blog directory
  • 34. FAVE ANIMATED GIF SEARCH ENGINES  http://www.giphy.com  http://www.gifbin.com/  http://www.gifstache.com/  http://forgifs.com/gallery/mai n.php  http://gifsoup.com/  http://giftube.com/  http://iwdrm.tumblr.com/
  • 35. MORE? Email prsarahevans@gmail.com or tweet @Prsarahevans me.