Text A for hard “G” (gif)
Text B for soft “G” (jif)
660-358-8526
SARAH EVANS
sarahsfav.es I @PRsarahevans I 224.789.8314
• People remember it
• Involves an emotional connection
• Relatable
• Written, visual and audio
Share, care or swear!
GREA...
YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION
AND CREATION
2. PLATFORM-SPECIFIC APPS AND
TOOLS
3. MARKETING AND
...
CONTENT
IDENTIFICATION
& CREATION
Share your favorite tools during this talk, use #socialfresh.
STORIES, TRENDS & CONTENT
• POPurls (URL trends from all over
the web) (http://popurls.com/)
• Websta (Trending on Instagr...
• SlideShare
• Reddit
• Feedly (iOS and Android)
• RSS feeds
• IFTTT and/or Zapier
• Flipboard
• Google Trends or Hot
Sear...
Social EdCal Tools
• Productivity and
collaboration tools, like
Asana or BaseCamp
where you can assign
deadlines;
• Plugin...
BUT, WHAT ABOUT PHOTOS?
• Latergramme (browser and
iOS): for Instagram
• Viralwoot or ViralTag
(browser) for Pinterest
• D...
AUTOMATE THE WEB
Zapier
• Integrates with services, like
Gmail, Mailchimp, Salesforce
• More “business” and
enterprise in ...
View my public IFTTT recipes at:
ifttt.com/p/sarahevans
3RD PARTY INVOLVEMENT
• Twibble (twibble.io):
publish content from any
RSS feed to Twitter (with
imagery)
• Triberr: find ...
As a digital correspondent, I
have to be able to create and
share content on the fly…
MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1. Buffer
2. IFTTT
3. RebelMouse
4.
SocialMention
5. Wedgie...
TABLET TO:
CAPTURE, EDIT
& SHARE
• iOgrapher ($65)
• Wide angle lens ($20-
30)
• Shotgun mic ($200-
300)
• Tripod ($30-70)...
ADDITIONAL CONTENT
CREATION TOOLS
• Screenr (web-based screen recorder)
• Canva (Facebook covers, invites, blog
content)
•...
THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE ...
PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://i...
9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)
• PicFrame (iOS & Android)
• ...
• iMovie (iOS)
• 8mm (iOS & Android)
• ChatterPix (iOS only)
• Directr (iOS only)
• YouTube Capture (iOS &
Android)
10 APP...
DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
• PicMonkey: give every photo
the “Instagram” look and
dimensions
• Canva: quickly ...
4 TOOLS TO MANAGE INSTAGRAM
Statigr.am  web-based Instagram manager with
analytics, lets you create a Facebook tab.
Repos...
4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, even for
enterprise) comprehensive social media
dashboard: moni...
PRO FACEBOOK TOOL: Swayy
• Suggests custom content
for any Facebook page
you connect
• Also works with Twitter
and Linkedi...
REAL-TIME & LIVE SHARING
• Livefyre (with Storify): power
blog comments (free), Sidenotes
(paid) and LiveBlog, LiveChat an...
SOCIAL POLLING
wedgies.com
• Voting links visible
• Real-time results
• SMS option (great for live
events!)
• Only polling...
DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
• Website
• Blog (RebelMouse,
Tumblr, Wordpress,
MoPro)
• Social
• Email
...
SYNDICATION &
DISTRIBUTION
• AtContent: http://atcontent.com/Studio/Text/8694
879586578442R.textproject/
• Taboola ($2,000...
MARKETING &
AUTOMATION
TOOLS
A FEW I KNOW & LOVE…
• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to
large business)
• Moz...
ANALYTICS &
MONITORING
WHICH IS RIGHT FOR YOU?
• socialmention: quick, free social media search, shows
current social trending topics, segment by...
LOOKING FOR GUEST BLOGGING
OPPORTUNITIES?
• MyBlogGuest
• GuestBlogIt
• BloggerLinkUp
• BlogSynergy
• Guest Blog Genius
• ...
FAVE ANIMATED GIF
SEARCH ENGINES
 http://www.giphy.com
 http://www.gifbin.com/
 http://www.gifstache.com/
 http://forg...
MORE?
Email prsarahevans@gmail.com or tweet
@Prsarahevans me.
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The Master List of Top Social Media Tools, Sarah Evans - Social Fresh EAST 2014

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The Master List of Top Social Media Tools, Sarah Evans - Social Fresh EAST 2014

  1. 1. Text A for hard “G” (gif) Text B for soft “G” (jif) 660-358-8526
  2. 2. SARAH EVANS sarahsfav.es I @PRsarahevans I 224.789.8314
  3. 3. • People remember it • Involves an emotional connection • Relatable • Written, visual and audio Share, care or swear! GREAT CONTENT
  4. 4. YOUR “SELFIE” (i.e. workflow) 1. CONTENT IDENTIFICATION AND CREATION 2. PLATFORM-SPECIFIC APPS AND TOOLS 3. MARKETING AND AUTOMATION SOCIAL TOOLS 4. ANALYTICS AND MONITORING
  5. 5. CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.
  6. 6. STORIES, TRENDS & CONTENT • POPurls (URL trends from all over the web) (http://popurls.com/) • Websta (Trending on Instagram) http://web.stagram.com/hot/ • Rebloggy (Trending on Tumblr) http://rebloggy.com/trending_tags • Viral Video Chart http://viralvideochart.unrulymedia. com/all • PinAlerts (Pinterest alerts) (pinalerts.com) • Facebook trends (Facebook home page) • Google Top Searches http://www.google.com/trends/hottr ends) • Trending on YouTubehttps://www.youtube.com/t rendsdashboard • Boardreader (forum search engine) (boardreader.com) • #tagboard: search any hashtag across most social networks (http://tagboard.com) Sarah Evans – Sevans Strategy © 2014
  7. 7. • SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  8. 8. Social EdCal Tools • Productivity and collaboration tools, like Asana or BaseCamp where you can assign deadlines; • Plugins, like Edit Flow and CoSchedule ($10 month) for Wordpress that sync with iCal and Google Calendar; • High output products, like DivvyHQ that are platform agnostic, create multiple calendars; • Good, old-fashioned spreadsheets, like Word or Google Spreadsheets; or • Workhack: Evernote, Google Drive, Google Calendar
  9. 9. BUT, WHAT ABOUT PHOTOS? • Latergramme (browser and iOS): for Instagram • Viralwoot or ViralTag (browser) for Pinterest • DoShare (Chrome plug-in): for Google+ • Evernote (browser, mobile) • Buffer (browser and mobile): Facebook, Linkedin Have a better way to manage photos? Share now: #socialfresh.
  10. 10. AUTOMATE THE WEB Zapier • Integrates with services, like Gmail, Mailchimp, Salesforce • More “business” and enterprise in nature • Example: Add a MailChimp subscriber to a list from Wufoo form • Freemium (100 tasks per month, 5 zaps) IFTTT • More free services and social (e.g. Twitter, Facebook, Etsy, Google) • Limited to certain types of tasks • Limited to a certain number of actions • Completely free
  11. 11. View my public IFTTT recipes at: ifttt.com/p/sarahevans
  12. 12. 3RD PARTY INVOLVEMENT • Twibble (twibble.io): publish content from any RSS feed to Twitter (with imagery) • Triberr: find other bloggers to share your stuff (2.5 out of 4 stars) • RoundTeam (roundteam.co) ($): Connect your Twitter account and let others contribute
  13. 13. As a digital correspondent, I have to be able to create and share content on the fly…
  14. 14. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm
  15. 15. TABLET TO: CAPTURE, EDIT & SHARE • iOgrapher ($65) • Wide angle lens ($20- 30) • Shotgun mic ($200- 300) • Tripod ($30-70) • LED light ($50-100) I have the case with me if you want to see it.
  16. 16. ADDITIONAL CONTENT CREATION TOOLS • Screenr (web-based screen recorder) • Canva (Facebook covers, invites, blog content) • SoundCloud (audio) • Timetoast (shareable, embeddable timelines) • Givver (donate via tweets) • ThingLink (make images interactive) (thinglink.com) • Piktochart (infographic creator) Share your favorite tools during this talk, use #socialfresh.
  17. 17. THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT If you like it, then you should have put a filter on it. EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
  18. 18. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own. http://images.google.com/
  19. 19. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS & Android) • Screenshot (iOS & Android) • GifBoom (iOS & Android) • A Beautiful Mess (iOS & Android) • PhotoRepost (iOS & Android) Add to this list with #socialfresh and tag me @PRsarahevans!
  20. 20. • iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE • WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS & Android) • Explain Everything (iOS & Android) • ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  21. 21. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? • PicMonkey: give every photo the “Instagram” look and dimensions • Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc… • LICEcap: record your screen and save as an animated GIF (www.cockos.com)
  22. 22. 4 TOOLS TO MANAGE INSTAGRAM Statigr.am  web-based Instagram manager with analytics, lets you create a Facebook tab. Repost  mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid)  web and mobile-based photo scheduling tools Twtrlnd  desktop tool to analyze your competitor and/or customer social accounts.
  23. 23. 4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, even for enterprise) comprehensive social media dashboard: monitor, respond, track, assign tasks to team members, integrate with your short URL • Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter • Sharedby: add a custom engagement bar to every link you share • Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics hootsuite.com tweetdeck.com sharedby.co ads.twitter.com
  24. 24. PRO FACEBOOK TOOL: Swayy • Suggests custom content for any Facebook page you connect • Also works with Twitter and Linkedin • Shows trending topics in your community and circles • Share now or later app.sway.co
  25. 25. REAL-TIME & LIVE SHARING • Livefyre (with Storify): power blog comments (free), Sidenotes (paid) and LiveBlog, LiveChat and LiveReviews • ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…) • RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors
  26. 26. SOCIAL POLLING wedgies.com • Voting links visible • Real-time results • SMS option (great for live events!) • Only polling platform integrated with Tumblr (front end and dashboard)
  27. 27. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? • Website • Blog (RebelMouse, Tumblr, Wordpress, MoPro) • Social • Email • Mobile • Traditional Create your arsenal, or add to content checklist
  28. 28. SYNDICATION & DISTRIBUTION • AtContent: http://atcontent.com/Studio/Text/8694 879586578442R.textproject/ • Taboola ($2,000 per month) or $525 per week • Sign up for scribal http://scribol.com • Sign up for simplereach http://simplereach.com/ • Set up SharedBy.co • Linkedin ad • Viral Content Buzz http://viralcontentbuzz.com/ • Submit to Yahoo Contributor Network https://contributor.yahoo.com/account/ • Submit to CNN iReport http://ireport.cnn.com/ • If it's a compelling image, share via IMGUR http://imgur.com/ • Share via Scoop.it http://www.scoop.it • Post to glipho http://glipho.com/sarahevans/desk • Link your post to an answer in Quora https://www.quora.com/ • Link your post to an answer in Yahoo Questions and Answers http://answers.yahoo.com/question/index ?qid=20090113091544AAepYhS • Create slides of your content and send to Slideshare • If you're a journalist, add to your MuckRack portfolio http://muckrack.com • IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme http://knowyourmeme.com/photos/trending • Google News http://support.google.com/news/publisher/bin /bin/static.py?hl=en&ts=2394225&page=ts.cs&from =191208
  29. 29. MARKETING & AUTOMATION TOOLS
  30. 30. A FEW I KNOW & LOVE… • Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) • Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) • Marketo: email and campaign management, budget and marketing calendar, social sharing • Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
  31. 31. ANALYTICS & MONITORING
  32. 32. WHICH IS RIGHT FOR YOU? • socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…) • UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) • BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise • Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or awe.sm (just acquired by Unified)
  33. 33. LOOKING FOR GUEST BLOGGING OPPORTUNITIES? • MyBlogGuest • GuestBlogIt • BloggerLinkUp • BlogSynergy • Guest Blog Genius • Guestr • BlogDash • PostJoint • Copy for Bylines • Guest Blogging Websites • Fizz Niche • Technorati's directory of blogs • Alltop • Google Blogsearch • Best of the Web Blogs • On Top List blog directory
  34. 34. FAVE ANIMATED GIF SEARCH ENGINES  http://www.giphy.com  http://www.gifbin.com/  http://www.gifstache.com/  http://forgifs.com/gallery/mai n.php  http://gifsoup.com/  http://giftube.com/  http://iwdrm.tumblr.com/
  35. 35. MORE? Email prsarahevans@gmail.com or tweet @Prsarahevans me.
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