Social Enterprise                      Development in Canada                                     Ann Armstrong, PhD       ...
Session Plan                              Welcome & Expectations                              Session Objectives          ...
Welcome & Expectations                              At what stage of social enterprise                              develo...
Session Objectives                              Engage in learning conversations with                              one ano...
Social Entrepreneurs:             Today’s Reformers &               Revolutionaries?                              5Thursda...
What is a Social Enterprise?                  Hard to define and create a common                  understanding!          ...
One Definition                      “Any earned income business or strategy                      undertaken by a nonprofit...
Social Entrepreneur                        “The job of the social entrepreneur is to                        recognize when...
Essential Attributes                              Social objective                              Blend of social and commer...
Social Enterprise Example 1                              Eva’s Phoenix Print Shop, Toronto                              ht...
Social Enterprise Example 2                     Inner City Renovations, Winnipeg                     http://www.icdevelopm...
Social Enterprise Example 3                              Potluck Café and Catering, Vancouver                             ...
Social Enterprise Example 4                              Le Bucafin, Trois Rivieres                              http://ww...
Design Choices                        Mission Orientation                        Range from Mission-centric to Mission-   ...
Design Choices                      Business and Program Integration                      Range from embedded to overlappi...
Readiness                              Organization must determine if it is                              really ready to e...
Strategies & Opportunities                              Strategies: Fee for Service, Commercial                           ...
Opportunity Assessment     High                                                 Most Attractive Mission   Fit       Low   ...
Screening Ideas                              Preparation                              Generating ideas - brainstorming is ...
10 Questions - enp Guide                        (1) Where is your venture now?                        (2) What is your pro...
10 Questions - enp Guide                        (6) How will the product be produced the service                        of...
Business Plan - Elements                              Executive Summary                              Market Opportunity   ...
Measure Impact                              What gets measured gets Done                              Use Demonstrating Va...
Challenges                         There are many, many,                                    &                             ...
Social Challenges                              Staying on mission                              Appreciating small and sign...
Business Challenges                              Finding business opportunities that                              address ...
Environmental Challenges                              Creating a green culture                              Assessing the ...
Thank you!                                  28Thursday, November 25, 2010                28
References & Resources                              Alter, K. (2007) Social Enterprise Typology, Virtue Ventures Inc.     ...
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Social Enterprise Development in Canada with Ann Armstrong

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Late last year, Dr. Ann Armstrong, a professor at the University of Toronto's Rotman School of Business, presented a workshop at the Ontario Institute for Studies in Education (OISE) outlining the various forms of social enterprises and the challenges they face. The session included an open forum discussion that highlighted a number of social enterprises and allowed guests to learn from each other. We would like to thank Dr. Armstrong for sharing her slides with the SocialFinance.ca community.

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Transcript of "Social Enterprise Development in Canada with Ann Armstrong"

  1. 1. Social Enterprise Development in Canada Ann Armstrong, PhD ann.armstrong@rotman.utoronto.ca November 26, 2010 in OISE 5-240 1Thursday, November 25, 2010 1
  2. 2. Session Plan Welcome & Expectations Session Objectives Examples of Social Enterprises Design Principles & Practices Challenges of Operating Social Enterprises 2Thursday, November 25, 2010 2
  3. 3. Welcome & Expectations At what stage of social enterprise development is your organization? What do you hope learn today? 3Thursday, November 25, 2010 3
  4. 4. Session Objectives Engage in learning conversations with one another Learn about different types of social enterprises Understand key issues in managing social enterprises 4Thursday, November 25, 2010 4
  5. 5. Social Entrepreneurs: Today’s Reformers & Revolutionaries? 5Thursday, November 25, 2010 5
  6. 6. What is a Social Enterprise? Hard to define and create a common understanding! May not matter though - as long as the social mission focus is strong 6Thursday, November 25, 2010 6
  7. 7. One Definition “Any earned income business or strategy undertaken by a nonprofit to generate revenue in support of its charitable mission.” (www.se-alliance.org) 7Thursday, November 25, 2010 7
  8. 8. Social Entrepreneur “The job of the social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck. ... Social entrepreneurs are not content to give a fish or [to] teach how to fish. They will not rest until they have revolutionized the fishing industry.” (www.ashoka.org) 8Thursday, November 25, 2010 8
  9. 9. Essential Attributes Social objective Blend of social and commercial methods: (1) commercial methods to generate funds, (2) starting mission- related businesses, and (3) mutually beneficial partnerships with for-profits 9Thursday, November 25, 2010 9
  10. 10. Social Enterprise Example 1 Eva’s Phoenix Print Shop, Toronto http://phoenixprintshop.ca/ 10Thursday, November 25, 2010 10
  11. 11. Social Enterprise Example 2 Inner City Renovations, Winnipeg http://www.icdevelopment.ca/default.asp 11Thursday, November 25, 2010 11
  12. 12. Social Enterprise Example 3 Potluck Café and Catering, Vancouver http://www.potluckcatering.org/ about.html 12Thursday, November 25, 2010 12
  13. 13. Social Enterprise Example 4 Le Bucafin, Trois Rivieres http://www.bucafin.qc.ca/ 13Thursday, November 25, 2010 13
  14. 14. Design Choices Mission Orientation Range from Mission-centric to Mission- related to Mission-unrelated (Alter, 2007) 14Thursday, November 25, 2010 14
  15. 15. Design Choices Business and Program Integration Range from embedded to overlapping to external (Alter, 2007) 15Thursday, November 25, 2010 15
  16. 16. Readiness Organization must determine if it is really ready to embark on social enterprise path Important consideration as it will consume time, resources and often requires new mindset and skills Use Agency Self-Assessment Tool from www.enterprisingnonprofits.ca 16Thursday, November 25, 2010 16
  17. 17. Strategies & Opportunities Strategies: Fee for Service, Commercial Ventures, Business Partnerships and Franchising Opportunities: Social Value, Market, Sustainability 17Thursday, November 25, 2010 17
  18. 18. Opportunity Assessment High Most Attractive Mission Fit Low Least Attractive Low High Demand - Need/Desire 18Thursday, November 25, 2010 18
  19. 19. Screening Ideas Preparation Generating ideas - brainstorming is vital activity Quick screening Second screening of ideas Feasibility study Use Scorecard from www.enterprisingnonprofits.ca 19Thursday, November 25, 2010 19
  20. 20. 10 Questions - enp Guide (1) Where is your venture now? (2) What is your product or service? (3) What is your market? (4) How will you reach your market? (5) Against whom will you be competing? 20Thursday, November 25, 2010 20
  21. 21. 10 Questions - enp Guide (6) How will the product be produced the service offered? (7) Who is to be involved? (8) What are your financial projections and how much money do you need? (9) What are the risks? (10) What is the social return on investment and how will it be measured? 21Thursday, November 25, 2010 21
  22. 22. Business Plan - Elements Executive Summary Market Opportunity Business Model Operational & Managerial Processes Social and Environmental Outcomes Financial Statements & Projections 22Thursday, November 25, 2010 22
  23. 23. Measure Impact What gets measured gets Done Use Demonstrating Value Dashboard Determine what you know and want to show Available at www.demonstratingvalue.org 23Thursday, November 25, 2010 23
  24. 24. Challenges There are many, many, & still more challenges! 24Thursday, November 25, 2010 24
  25. 25. Social Challenges Staying on mission Appreciating small and significant wins Finding the right talent for the enterprise manager Measuring social impact 25Thursday, November 25, 2010 25
  26. 26. Business Challenges Finding business opportunities that address customer wants/needs that are married to mission Managing costs Marketing expertise and strategy Making money - and in a timely way 26Thursday, November 25, 2010 26
  27. 27. Environmental Challenges Creating a green culture Assessing the economic and social costs of being green Integrating the environmental bottom line 27Thursday, November 25, 2010 27
  28. 28. Thank you! 28Thursday, November 25, 2010 28
  29. 29. References & Resources Alter, K. (2007) Social Enterprise Typology, Virtue Ventures Inc. Quarter, J., L. Mook and A. Armstrong (2009) The Social Economy - A Canadian Perspective, Toronto: UTP. Social Enterprises’ Analytical Model, Chantier de l’économie sociale. The Canadian Social Enterprise Guide, 2nd edition, www.enterprisingnonprofits.ca - free and fabulous download 29Thursday, November 25, 2010 29

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