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Social Enterprise Development in Canada with Ann Armstrong
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Social Enterprise Development in Canada with Ann Armstrong


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Late last year, Dr. Ann Armstrong, a professor at the University of Toronto's Rotman School of Business, presented a workshop at the Ontario Institute for Studies in Education (OISE) outlining the …

Late last year, Dr. Ann Armstrong, a professor at the University of Toronto's Rotman School of Business, presented a workshop at the Ontario Institute for Studies in Education (OISE) outlining the various forms of social enterprises and the challenges they face. The session included an open forum discussion that highlighted a number of social enterprises and allowed guests to learn from each other. We would like to thank Dr. Armstrong for sharing her slides with the community.

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  • 1. Social Enterprise Development in Canada Ann Armstrong, PhD November 26, 2010 in OISE 5-240 1Thursday, November 25, 2010 1
  • 2. Session Plan Welcome & Expectations Session Objectives Examples of Social Enterprises Design Principles & Practices Challenges of Operating Social Enterprises 2Thursday, November 25, 2010 2
  • 3. Welcome & Expectations At what stage of social enterprise development is your organization? What do you hope learn today? 3Thursday, November 25, 2010 3
  • 4. Session Objectives Engage in learning conversations with one another Learn about different types of social enterprises Understand key issues in managing social enterprises 4Thursday, November 25, 2010 4
  • 5. Social Entrepreneurs: Today’s Reformers & Revolutionaries? 5Thursday, November 25, 2010 5
  • 6. What is a Social Enterprise? Hard to define and create a common understanding! May not matter though - as long as the social mission focus is strong 6Thursday, November 25, 2010 6
  • 7. One Definition “Any earned income business or strategy undertaken by a nonprofit to generate revenue in support of its charitable mission.” ( 7Thursday, November 25, 2010 7
  • 8. Social Entrepreneur “The job of the social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck. ... Social entrepreneurs are not content to give a fish or [to] teach how to fish. They will not rest until they have revolutionized the fishing industry.” ( 8Thursday, November 25, 2010 8
  • 9. Essential Attributes Social objective Blend of social and commercial methods: (1) commercial methods to generate funds, (2) starting mission- related businesses, and (3) mutually beneficial partnerships with for-profits 9Thursday, November 25, 2010 9
  • 10. Social Enterprise Example 1 Eva’s Phoenix Print Shop, Toronto 10Thursday, November 25, 2010 10
  • 11. Social Enterprise Example 2 Inner City Renovations, Winnipeg 11Thursday, November 25, 2010 11
  • 12. Social Enterprise Example 3 Potluck Café and Catering, Vancouver about.html 12Thursday, November 25, 2010 12
  • 13. Social Enterprise Example 4 Le Bucafin, Trois Rivieres 13Thursday, November 25, 2010 13
  • 14. Design Choices Mission Orientation Range from Mission-centric to Mission- related to Mission-unrelated (Alter, 2007) 14Thursday, November 25, 2010 14
  • 15. Design Choices Business and Program Integration Range from embedded to overlapping to external (Alter, 2007) 15Thursday, November 25, 2010 15
  • 16. Readiness Organization must determine if it is really ready to embark on social enterprise path Important consideration as it will consume time, resources and often requires new mindset and skills Use Agency Self-Assessment Tool from 16Thursday, November 25, 2010 16
  • 17. Strategies & Opportunities Strategies: Fee for Service, Commercial Ventures, Business Partnerships and Franchising Opportunities: Social Value, Market, Sustainability 17Thursday, November 25, 2010 17
  • 18. Opportunity Assessment High Most Attractive Mission Fit Low Least Attractive Low High Demand - Need/Desire 18Thursday, November 25, 2010 18
  • 19. Screening Ideas Preparation Generating ideas - brainstorming is vital activity Quick screening Second screening of ideas Feasibility study Use Scorecard from 19Thursday, November 25, 2010 19
  • 20. 10 Questions - enp Guide (1) Where is your venture now? (2) What is your product or service? (3) What is your market? (4) How will you reach your market? (5) Against whom will you be competing? 20Thursday, November 25, 2010 20
  • 21. 10 Questions - enp Guide (6) How will the product be produced the service offered? (7) Who is to be involved? (8) What are your financial projections and how much money do you need? (9) What are the risks? (10) What is the social return on investment and how will it be measured? 21Thursday, November 25, 2010 21
  • 22. Business Plan - Elements Executive Summary Market Opportunity Business Model Operational & Managerial Processes Social and Environmental Outcomes Financial Statements & Projections 22Thursday, November 25, 2010 22
  • 23. Measure Impact What gets measured gets Done Use Demonstrating Value Dashboard Determine what you know and want to show Available at 23Thursday, November 25, 2010 23
  • 24. Challenges There are many, many, & still more challenges! 24Thursday, November 25, 2010 24
  • 25. Social Challenges Staying on mission Appreciating small and significant wins Finding the right talent for the enterprise manager Measuring social impact 25Thursday, November 25, 2010 25
  • 26. Business Challenges Finding business opportunities that address customer wants/needs that are married to mission Managing costs Marketing expertise and strategy Making money - and in a timely way 26Thursday, November 25, 2010 26
  • 27. Environmental Challenges Creating a green culture Assessing the economic and social costs of being green Integrating the environmental bottom line 27Thursday, November 25, 2010 27
  • 28. Thank you! 28Thursday, November 25, 2010 28
  • 29. References & Resources Alter, K. (2007) Social Enterprise Typology, Virtue Ventures Inc. Quarter, J., L. Mook and A. Armstrong (2009) The Social Economy - A Canadian Perspective, Toronto: UTP. Social Enterprises’ Analytical Model, Chantier de l’économie sociale. The Canadian Social Enterprise Guide, 2nd edition, - free and fabulous download 29Thursday, November 25, 2010 29