What is Social Media? Social media has been a major buzz word for a number of years now, with many business and marketers attempting to build brand awareness, generate additional revenue streams and engage with potential and current customers. The popularity of social media sites, such as Facebook, YouTube, Twitter and LinkedIn has provided astute businesses with the perfect platform to target potential clients who aggregate within these platforms.
Whatis Social Media? Current research highlights that internet usage is constantly increasing, with much of this time is spent on the wide variety of social media sites; the move towards using the major social media sites as marketing, dissemination and engagement tools is only set to continue.
How Can Social Media Help Your Business Social media marketing is a powerful strategy that will get you links, attention, customer loyalty, increased sales and massive amounts of traffic. There is no other low-cost promotional method out there that can potentially give you large numbers of visitors. The exciting thing about social media is it offers the opportunity to engage in two-way communications with your customers. What better way to know how to best serve your customers than to hear directly from them? Social media has enabled new ways to initiate conversations, respond to feedback and maintain an active dialogue with customers. Additionally, these tools offer a great way to generate invaluable inbound leads because it addresses the prospects perception of risk. Social media provides the buyer with information that supports a decision outside of the traditional sales and marketing context.
How Can Social Media Help Your Business Notable trends in consumer behaviour which highlight the use of the internet to source information about companies and products, read reviews and make informed purchase decisions in an online environment, is changing the way business must connect, converse and convince consumers to purchase their products and services. Social media provides the perfect platform for these tasks, where consumers feel more comfortable in a ‘neutral’ environment, engaging in a two way conversation with the business. Furthermore, consumers are more susceptible to the marketing messages disseminated by business on social media platforms, as they believe they are more realistic and honest than the marketing rhetoric found on most business websites. .
What Tools to Use? One of the keys to succeeding in using social media for business is selecting the correct platforms that coincide with the locations that members of your target market are likely to visit. You can create amazing content and implement an innovative strategy, but if it is presented in the wrong place or platform, your content and marketing efforts will be wasted. You don’t have to join all social networks; just those that are suited to your particular business.
How We Can Make it Work For You! Like many individuals and businesses, they acknowledge that they need to have a presence on social media sites, but do not have the time or the knowledge to make it happen. There is a massive difference between using social media for personal and business use. Like all business communications and marketing activities, there needs to be a solid reasoning and strategy behind this to ensure that it is producing tangible results for your business. .
How We Can Make it Work For You! Social Eyes has a specialist team of marketing and social media consultants, offering a comprehensive range of online marketing and social media services that drives business performance and generates revenue streams. Working with many organisations to develop customised social media strategies and platforms to fit their specific business model, goals; while integrating the new marketing tools with traditional online and offline mediums, SocialEyes has produced tangible results reflected in increases in revenue, productivity, cooperation along with the identification of opportunities in the marketplace to capitalise upon. .
How We Can Make it Work For You! Regularly speaking at conferences and workshops on the practical applications of social media in the business environment, SocialEyes does not profess to be an expert or guru; these terms mean nothing. There are simply those companies who talk about what they do and those that can show what they’ve done. With a track record of helping businesses utilise social media tools to increase performance and productivity, from small businesses to multi-national corporations, we have the experience and knowledge to make social media a success for your business. .
How We Can Make it Work For You! No two businesses are the same; the social media marketing initiatives need to be unique to your business, its offerings and customer base. These sites are simply business tools which can be shaped to achieve the objectives your business. Let the team at SocialEyes show you how. .