APS 1015H: Social Entrepreneurship                  Class 3: Identifying Key Issues in Social                             ...
© Karim Harji & Norm TasevskiAgenda•  Admin stuff•  Key Issues in Social Entrepreneurship•  EWB Session                   ...
© Karim Harji & Norm TasevskiAdmin Stuff•  October 6 Class Cancelled!•  Idea Jam to be rescheduled to October 13•  “Identi...
Live Case            4
Break        5
© Karim Harji & Norm Tasevski                    6
© Karim Harji & Norm TasevskiLemelson Foundation - Examples•  Low-cost baby warmer built   by local craftsmen; has cut   t...
© Karim Harji & Norm Tasevski                    8
© Karim Harji & Norm Tasevski                    9
© Karim Harji & Norm TasevskiSafe Water as a Market OpportunityHuge global need for access to safe drinking water. Diarrhe...
© Karim Harji & Norm TasevskiCase Study: Naandi Foundation•  Largest community-scale water-treatment program in the   worl...
© Karim Harji & Norm TasevskiCase Study:•  Largest community-scale water-treatment program in the   world; focused on rura...
© Karim Harji & Norm TasevskiThe Opportunity Restated “But there is no magic here—simply excellent and intelligent executi...
© Karim Harji & Norm TasevskiThe Mobile Revolution: Drivers         Explosive growth:         –  3.3 billion people using ...
© Karim Harji & Norm Tasevski                  15
© Karim Harji & Norm Tasevski                  16
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APS1015H Class 3 - Identifying Key Issues in Social Entrepreneurship

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This class focuses on providing an overview of some of the most pressing social and environmental issues of our time, and explores a few innovative approaches that entrepreneurs have taken to respond to these issues. Students will use this class as inspiration for their major group assignment.

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APS1015H Class 3 - Identifying Key Issues in Social Entrepreneurship

  1. 1. APS 1015H: Social Entrepreneurship Class 3: Identifying Key Issues in Social Entrepreneurship Saturday, September 29, 2012Instructors:Norm Tasevski (norm@socialentrepreneurship.ca)Karim Harji (karim@socialentrepreneurship.ca) 1
  2. 2. © Karim Harji & Norm TasevskiAgenda•  Admin stuff•  Key Issues in Social Entrepreneurship•  EWB Session 2
  3. 3. © Karim Harji & Norm TasevskiAdmin Stuff•  October 6 Class Cancelled!•  Idea Jam to be rescheduled to October 13•  “Identifying potential” class will be integrated into weeks 5 and 6 3
  4. 4. Live Case 4
  5. 5. Break 5
  6. 6. © Karim Harji & Norm Tasevski 6
  7. 7. © Karim Harji & Norm TasevskiLemelson Foundation - Examples•  Low-cost baby warmer built by local craftsmen; has cut the neonatal mortality rate in half•  Little Cool: refrigerator that sells for $70 that is quiet, portable, and energy- efficient•  Iko-toilet: technology- enabled sanitation “kiosks”•  Soy milk maker for an orphanage•  Chlorinator for community water systems•  Portable solar cooker 7
  8. 8. © Karim Harji & Norm Tasevski 8
  9. 9. © Karim Harji & Norm Tasevski 9
  10. 10. © Karim Harji & Norm TasevskiSafe Water as a Market OpportunityHuge global need for access to safe drinking water. Diarrheal diseasecauses 1,600 deaths a day…Opportunity: a large unmet demandBusiness model issues: –  Market creation entails developing customer awareness of the link between water quality and human health, as well as the need to understand consumer preferences—in taste, convenience, health benefits, and aspirations. –  Distribution involves the ability to design a reliable supply chain for deploying and maintaining treatment plants that can provide treated water at affordable prices. –  Financing solutions must cover the up-front capital costs of water purification technology. 10
  11. 11. © Karim Harji & Norm TasevskiCase Study: Naandi Foundation•  Largest community-scale water-treatment program in the world; focused on rural villages w/o access to clean water•  A hybrid business model that incorporates both a social enterprise and an NGO•  Program has grown in 3 years to around 800 units located in 4 states that serve three million people daily; scaling up (2009)•  Subscription-based model (prepaid, incentive to use daily)•  What sets Naandi apart / why is it successful? –  Efficient business-like approach that optimizes the entire value chain –  Forming trusted partnerships with state and local governments that aid business development –  Intensive, sophisticated marketing designed to change community perceptions and behaviour 11
  12. 12. © Karim Harji & Norm TasevskiCase Study:•  Largest community-scale water-treatment program in the world; focused on rural villages w/o access to clean water•  A hybrid business model that incorporates both a social enterprise and an NGO•  Has grown in 3 years to around 800 units located in 4 states that serve three million people daily; scaling up (2009)•  Subscription-based model (prepaid, incentive to use daily)•  What sets Naandi apart / why is it successful? –  Efficient business-like approach –  Forming trusted partnerships with state and local governments –  Intensive, sophisticated marketing 12
  13. 13. © Karim Harji & Norm TasevskiThe Opportunity Restated “But there is no magic here—simply excellent and intelligent execution. The approach is potentially replicable, if others follow Naandi’s pioneering strategies. Moreover, there appears to be strong interest in both private and public sources of capital in supporting scalable clean-water solutions. These factors argue strongly that the sector is positioned to scale, and that a businesslike entrepreneurial approach can play a significant role, whether carried out by an unusual NGO like Naandi, by a commercial entity, or by a hybrid value chain involving both types of organizations.” 13
  14. 14. © Karim Harji & Norm TasevskiThe Mobile Revolution: Drivers Explosive growth: –  3.3 billion people using mobile phones, projected to grow to 5.2 billion by 2011. –  More subscribers in developing countries than in developed countries. Increased performance and functionality –  technological advancements (Moore’s Law, smartphones, cloud computing) Greater openness: for applications and devices *Mobile  is  not  a  silver  bullet.  Applica4on  is  more  important  than  access.     14  
  15. 15. © Karim Harji & Norm Tasevski 15
  16. 16. © Karim Harji & Norm Tasevski 16
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