APS1015H Class 2 - Identifying Key Issues in Social Entrepreneurship
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APS1015H Class 2 - Identifying Key Issues in Social Entrepreneurship

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This class focuses on providing an overview of some of the most pressing social and environmental issues of our time, and explores a few innovative approaches that entrepreneurs have taken to respond ...

This class focuses on providing an overview of some of the most pressing social and environmental issues of our time, and explores a few innovative approaches that entrepreneurs have taken to respond to these issues. Students will use this class as inspiration for starting on their major group assignment

http://www.socialentrepreneurship.ca/aps1015h

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APS1015H Class 2 - Identifying Key Issues in Social Entrepreneurship APS1015H Class 2 - Identifying Key Issues in Social Entrepreneurship Presentation Transcript

  • APS 1015H: Social Entrepreneurship Class 2: Identifying Key Issues in Social Entrepreneurship Wednesday, September 21, 2011Instructors:Norm Tasevski (norm@socialentrepreneurship.ca)Karim Harji (karim@socialentrepreneurship.ca) 1
  • © Norm Tasevski & Karim HarjiAgenda•  Admin stuff•  Review the guidelines for the term project•  Guest Speaker – Adam Spence – what did we learn?•  Class discussion•  Prepping for next week 2
  • © Norm Tasevski & Karim HarjiAdmin Stuff•  A change of plans… –  Idea Jam at Thing Tank Lab to be run on October 5th (not next week!) http://www.criticalmaking.com/ddimit/ 3
  • © Norm Tasevski & Karim HarjiTerm Project 4
  • © Norm Tasevski & Karim HarjiAdam SpenceWhat did we learn? 5
  • © Norm Tasevski & Karim Harji 6
  • © Norm Tasevski & Karim HarjiLemelson Foundation - Examples•  Low-cost baby warmer built by local craftsmen; has cut the neonatal mortality rate in half•  Little Cool: refrigerator that sells for $70 that is quiet, portable, and energy- efficient•  Iko-toilet: technology- enabled sanitation “kiosks”•  Soy milk maker for an orphanage•  Chlorinator for community water systems•  Portable solar cooker 7
  • © Norm Tasevski & Karim Harji 8
  • © Norm Tasevski & Karim Harji 9
  • © Norm Tasevski & Karim HarjiSafe Water as a Market OpportunityHuge global need for access to safe drinking water. Diarrheal diseasecauses 1,600 deaths a day…Opportunity: a large unmet demandBusiness model issues: –  Market creation entails developing customer awareness of the link between water quality and human health, as well as the need to understand consumer preferences—in taste, convenience, health benefits, and aspirations. –  Distribution involves the ability to design a reliable supply chain for deploying and maintaining treatment plants that can provide treated water at affordable prices. –  Financing solutions must cover the up-front capital costs of water purification technology. 10
  • © Norm Tasevski & Karim HarjiCase Study: Naandi Foundation•  Largest community-scale water-treatment program in the world; focused on rural villages w/o access to clean water•  A hybrid business model that incorporates both a social enterprise and an NGO•  Program has grown in 3 years to around 800 units located in 4 states that serve three million people daily; scaling up (2009)•  Subscription-based model (prepaid, incentive to use daily)•  What sets Naandi apart / why is it successful? –  Efficient business-like approach that optimizes the entire value chain –  Forming trusted partnerships with state and local governments that aid business development –  Intensive, sophisticated marketing designed to change community perceptions and behaviour 11
  • © Norm Tasevski & Karim HarjiCase Study:•  Largest community-scale water-treatment program in the world; focused on rural villages w/o access to clean water•  A hybrid business model that incorporates both a social enterprise and an NGO•  Has grown in 3 years to around 800 units located in 4 states that serve three million people daily; scaling up (2009)•  Subscription-based model (prepaid, incentive to use daily)•  What sets Naandi apart / why is it successful? –  Efficient business-like approach –  Forming trusted partnerships with state and local governments –  Intensive, sophisticated marketing 12
  • © Norm Tasevski & Karim HarjiThe Opportunity Restated “But there is no magic here—simply excellent and intelligent execution. The approach is potentially replicable, if others follow Naandi’s pioneering strategies. Moreover, there appears to be strong interest in both private and public sources of capital in supporting scalable clean-water solutions. These factors argue strongly that the sector is positioned to scale, and that a businesslike entrepreneurial approach can play a significant role, whether carried out by an unusual NGO like Naandi, by a commercial entity, or by a hybrid value chain involving both types of organizations.” 13
  • © Norm Tasevski & Karim HarjiThe Mobile Revolution: Drivers Explosive growth: –  3.3 billion people using mobile phones, projected to grow to 5.2 billion by 2011. –  More subscribers in developing countries than in developed countries. Increased performance and functionality –  technological advancements (Moore’s Law, smartphones, cloud computing) Greater openness: for applications and devices *Mobile  is  not  a  silver  bullet.  Applica4on  is  more  important  than  access.     14  
  • © Norm Tasevski & Karim Harji 15
  • © Norm Tasevski & Karim Harji 16